equibase email blastemail blast product specfications: platform: equibase opt-in customer email...

Click-through URLPlease provide destination URL for clicks for each ad size.

Submission Lead-TimeCreative materials should be submitted to advertising@equibase.com at least 3 business days prior to campaign launch.

Creative ContentEquibase does not allow any advertisement language which directly competes with products sold on Equibase.com or our owned and operated platforms. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.

EquibaseEmail Blast

Product Specfications:

Platform:Equibase Opt-in Customer Email List

HTML VersionLinking URL and a single Image (GIF, JPG, PNG) or completed HTML with absolute image and linking URLs back to your own servers. Creative is often

approximately 600 pixels in width.

Text VersionThe HTML version will be distributed to the vast

majority of users. In the event that a user has opted out of HTML emails from their email provider, we can send a text only version. Please provide a version of

the email that uses only text.

Test Email ListProvide a list of email addresses who should receive

any test sends for approval purposes.

Subject LineWe recommend concise subject lines of less than 50

characters.

PreheaderThe preheader is displayed below the subject line in the message preview. Between 40-100 characters.

These product specifications follow the IAB’s Display Advertising Guidelines, where applicable.

These product specifications follow the IAB’s Display Advertising Guidelines, where applicable. advertising@equibase.com

Sponsor: Custom Subject Line!