erasmus mission torun

Commerce, Entrepreneurship & GamificationA Mission ToRun Workshop by Beata & Patrick L Young

Hanza CafeTorunSaturday/Sunday 3-4 October, 2015

Why Trade? The Story of a Sandwich

Imagine Every Ingredient

Chicken

Butter

Salt

vegetables

Bread

cheese

cucumber (pickling)

honey

Here’s The Video

https://www.youtube.com/watch?v=URvWSsAgtJE

This is The Value of ExchangeWhich Makes the TradeWhich Drives Prosperity

Simple Exchange: Barter

Exchange = Valuation

Leading To A Unit of Value

Trade Means Different Actors

In Different Roles

● Buyers ● Sellers

● Producers● Brokers● Traders

etc.

See A Need Fill A Need!

What is Missing

In Your World?

Catalysts Are Key in Life

● Sparks Make Fire

● Entrepreneurs spark economies

The world of opportunity

- from graphene to web apps, via coffee...

Build a Business: Ingredients

An Idea

Some Money

Lots of Enthusiasm

Hard Work

Time

Allow your idea to simmer until mature

Develop that idea into a Plan

Inject some money to help the project move forward

Use a lot of enthusiasm and hard work to Execute the Plan

Bring your business to the boil...

Why My Own Business?

Satisfaction

Flexibility / Freedom

Empowerment

Improving Your Society

Feeding Your Family

Making Your Mother Proud

Is this for me?

ANYBODY Can Be An Entrepreneur!

Basics For Entrepreneurs

Entrepreneurship is For ALL!

- Age, Experience, Geography are NOT a barrier- Learn Holistic, Execute Focussed- Follow A Passion- This is a World of Opportunity

This is Not A Zero Sum Game

Business For Growth!

There is NO Single Holy Grail!

Learn / Read / Fit Your Personality

& Find A Balance!

How To Find An Idea

Two Sheets of Paper - Two Times To Think

What You Are Good At What You Like to Do

Discern Your Skills, List Activities You Enjoy, Find A Sweet Spot for your Startup

Searching for an Idea

What is missing in:

- your town?- your evening?- your weekend?

What type of business could you start while still going to school?

What type of business could you start using the skills you have now?

What can you deliver to make life better?

How can you learn how to do it?

Workshop 1

Creating Your Idea...

Section TwoBuilding Your Plan

Business Model Canvas

9 Key Areas

● Key Partners● Key Activities● Value Propositions● Customer Relations● Customer Segments● Key Resources● Channels● Cost Structure● Revenue Streams

Key Partners

- who are our key partners?- who are our key suppliers?- which key activities do partners perform?

Key Activities

- what key activities do our value propositions require?

- our distribution channels- Customer Relationship- Revenue Stream

Value Propositions- What Value do we deliver to the customer?- Which one of the customers problems are we helping to solve?- What bundles of products and services are we offering to each

customer segment?- Which customer needs are we satisfying?

Customer Relations- What type of relationship does each of our customer segments expect us

to establish and maintain with them?- Which ones have we established- How are they integrated with the rest of our business model?- How costly are they?

Customer Segments

- For whom are we creating value?- Who are our most important customers?

Key Resources- What Key resources do our Value Propositions require?- Our distribution channels? Customer relationships? Revenue

Streams?

Channels- Through which channels do our customer segments want to be

reached?- How are we reaching them now?- How are our channels integrated?- Which ones work best?- Which ones are most cost efficient?- How are we integrating them with our customer routines?

Cost Structure

- What are the most important costs inherent in our business?- Which key resources are most expensive?- Which key activities are most expensive?

Revenue Streams- For what value are our customers really willing to pay?- For what do they currently pay?- How are they currently paying?- How would they prefer to pay?- How much does each revenue stream contribute to overall

revenues?

The “TimWood” principles aka the original 7 muda defined by Oshi:

● Transport (moving products that are not required to perform the processing)

● Inventory (all components, work in process, and finished product not being processed)

● Motion (people or equipment moving or walking more than is required to perform the

processing)

● Waiting (waiting for the next production step, interruptions of production during shift

change)

● Overproduction (production ahead of demand)

● Over Processing (resulting from poor tool or product design creating activity)

● Defects (the effort involved in inspecting for and fixing defects) ?

Work Groups:- Define Your Idea in the Canvas

See you tomorrow :-)

end of day 1

Day Two- Onwards to Entrepreneurship!

- “The Empires of the Future Are The Empires of the

Mind.”

- Winston Churchill

- “Plans are nothing.- Planning is Everything”

- General Dwight D Eisenhower

- aka

Execution is Everything!

The Living Room Entrepreneur● Cheapest coworking space

● Access to the world’s libraries.

● Easy commute (& same access to rest of world!)

● Nobody Can tell your call / printouts came from the dining table

● ...NOR DO THEY CARE!

Workspace

1) Apple’s Garage

2) Porsche’s Battery

3) Dr Irena Eris

4) John Boyd Dunlop

Workspace

There is NO Single Holy Grail...

...BUT Innovation Begins AT HOME!

Expand At Home

1) Need Help? Outsource / Find a Freelancer:

3D Print / Contract Build / White Label:

Build From Home

Sell From Home

● Duct Tape / BootStrapping

● Watch Your Burn Rate

● Stay Lean & Focussed

● Mentor: q.v. Mission ToRun Clinic

BootStrap Your Future

- Entrepreneurs are different

- Appreciation- Understanding- Enabling

- Success = Execution

Co Founders&

Co Workers

- The Power of the Pivot

- Time To Pitch

- Tell A Story- Interest the Listener- Explain Your Aim- Show Your Passion

Two Sheets of Paper - Two Times To Think

What You Are Good At What You Like to Do

Discern Your Skills, List Activities You Enjoy, Find A Sweet Spot for your Startup

We Want You To Succeed

Thank You Very Much- Patrick & Beata

- @MissionToRun