eric muraguri building resilience in food and nutrition security

Building resilience for food and nutrition security:A case of Chicken Choice Ltd

Eric MuraguriDirector, Chicken Choice

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PERSPECTIVE OF POULTRY INDUSTRY IN KENYA• Poultry contributes 55% to the livestock and 30 % to the agricultural

sector.• Poultry contributes significantly to the socio-economic and

nutritional needs to an estimate of 21 million people and this contributes 7.8% GDP generated from livestock.

• Poultry represents 3.7% of animal protein consumption in the country.

• Unregulated Market – The prices given to farmers do not commensurate the production cost thus discouraging the smallholder farmers ( middle men and traders exploiting farmers).

• Demand for poultry increasing due to – population growth,urbanization,increase in per capita disposable incomes and Kenyans adopting healthy lifestyle.

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THE JOURNEY

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CHALLENGES FROM FARM TO FOLK

• High input cost and unavailability of stock -feeds up by 50% and also subjected to VAT( value added tax)

• Erratic and expensive electricity and Fuel costs(changes of fuel ERC ( Energy regulatory commission) unpredictable.

• Disease challenges especially in wet seasons- Gumboro/Cocciodiosis and Newcastle – farm mortalities high

• Poor infrastructure – roads towards our market very bad.• Distribution challenge- cold chain maintenance• Expensive credit facilities to grow the business• Storage technology• Too many uncoordinated government levies on processed chicken.

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WHY WE NEED POLICIES TO FOCUS ON THE CHALLENGES TO POULTRY INDUSTRIES

The policies will ensure• Production of quality feeds and subsidized inputs.• Market structures to curb losses and exploitation- linking farmers

and value addition• Enhanced bio security.• Development of appropriate local breeds based on traits of socio-

economic importance.• Increased financing to farmers(more budgetary allocation) • Enhancing capacities to authorities and organizing workshops for

farmers, youth groups, CBOs.

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FACTORS THAT HAVE LED TO RESILIENCE

• Positive attitude that helps us to see failure as a form of helpful feedback.

• Optimism and passion.• Changing lifestyles hence more people appreciating white meat.• Opportunity to contribute to the % of animal protein in Kenya.

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WE CONTRIBUTE TO FOOD SECURITY BY

• Diversying diets through provision of chicken products (source of protein and iron) to the bottom of the pyramid in the populated areas of Nairobi and its environs.

• Empowering women through the demand and supply chain.• Making chicken protein affordable.

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CHICKEN CHOICE LTD ngukuh@chickenchoice.co.ke

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