escaping the social fortress of solitude — eric boggs (social fresh west 2012)
Post on 22-May-2015
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Social Fresh WestEscaping the Social Fortress
of Solitude
Presented by Eric Boggs @ Social Fresh West
Social Fresh West
I’m @ericboggs.
I’m the CEO @argylesocial.
Pants courtesy of @loudmouthgolf.
Social Fresh WestThe Fortress of Solitude is cool if you’re Superman.
Not so much if you’re a social professional.
Your job is becoming integrated.
The majority of social pros and technology vendors are focused on these social
functions.
The market is headed here very quickly.
Your job is becoming integrated.
The majority of social pros and technology vendors are focused on these social
functions.
The market is headed here very quickly.
Forrester: The next major trend in social technologies will be increased integration with lead management, CRM, and email marketing solutions.
The New Funnel…
Online Marketing ca. 2008 Online Marketing Today
The New Funnel…
Online Marketing ca. 2008 Online Marketing Today
Social complicates the marketing funnel - more opportunity, more
data, less control.
…Creates Solitude.
Companies and tools easily integrate traditional channels and data.
Social data hasn’t been well-integrated to date.
Most social pros have costly social blind spot.
Solitu
de
…Creates Solitude
Companies and tools easily integrate traditional channels and data.
Social data hasn’t been well-integrated to date.
Most social pros have costly social blind spot.
A unified view of the customer should include social data. Very
few do this well.
Social Fresh WestDo you have this problem?
Probably.
The Implications of Solitude?
Credibility Resources
Opportunity
Social Fresh WestSome suggestions.
The Chris Penn Trick
• CustomerList.csv• Upload csv to
newaddress@gmail.com • Customers are gmail contacts• Connect gmail to you social networks• Presto!
The Facebook .csv upload oppy
Easy tracking in GA
In pursuit of the holy grail…
Introducing Argyle Social CRM
Social Buying Signals
Mapped To Social Profiles
Synched With Your CRM
Thank you.Tweet me @ericboggs.
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