espn keynote-hong-sample

SPORTS IN OUR COUNTRY TYPICALLY = MALE

IN THE BEGINNING

IN THE BEGINNING

WHERE WILL FUTURE GROWTHCOME FROM?

WOMEN

IN THE BEGINNING

SINCE 1972, EVERY GIRL AND WOMAN IN THIS COUNTRY HAS EQUAL RIGHT TO PARTICIPATE IN ATHLETICS THROUGH PROGRAMS RECEIVING FEDERAL FUNDING.

IN THE BEGINNING

THERE’S BEEN A 928% INCREASE IN GIRLS PLAYING AT THE HIGH SCHOOL LEVEL

500% INCREASE IN WOMEN PLAYING AT THE COLLEGE LEVEL

IN THE BEGINNING

ONCE ANATHLETE, ALWAYS AN ATHLETE. ONCE AN ATHLETE, ALWAYS A FAN.

IN THE BEGINNING

THE FIRST GENERATION OF WOMEN WHO HAVE BENEFITED FROM TITLE IX ARE NOWDECISION-MAKERS AND INFLUENCERS

FINDING OUR MUSE

GIRLS 14-18: WHO IS SHE?LOVES SPORTS

LOVES COMPETING

WORKS JUST AS HARD AS BOYS

CARES JUST AS MUCH

FINDING OUR MUSE

GIRLS 14-18: WHO IS SHE?BEING A GIRL

BEING AN ATHLETE

BEING A HIGH SCHOOL STUDENT

WOMEN 18-49: WH0 IS SHE?

FINDING OUR MUSE

SPORTS IS A BIG PART OF HER LIFE

HAD THE OPPORTUNITY TO BE AN ATHLETE WHILE GROWING UP

EQUAL PARTS FAN AND ATHLETE

FINDING OUR MUSE

WOMEN 18-49: WHAT DOES SHE WANT?

FEMALE ATHLETES BEING CELEBRATED AND RESPECTED

QUALITY INSIGHTS INTO HOW TO STAY ACTIVE

SHE WANTS TO BE IN THE KNOW

FOUNDATION

FOUNDATION

“IT WILL BE DUMBED DOWN.”“ESPN LITE” “ESPN PINK”

“A PINK GHETTO”

“Life is like riding a bicycle. To keep your balance, you must keep moving.” –ALBERT EINSTEIN

MUST BE NIMBLE

MUST BE NIMBLE

The Women’s World Cup

BEHIND THE SCENES ACCESS WITH TEAM USA

TEAM CAPTAIN BLOGGERS

EXCLUSIVE MIA HAMM COMMENTARY

TV INTEGRATION

CORRESPONDENTS ON THE GROUND

SYDNEY FROM SEATTLE

MUST BE NIMBLE

Times Square viewing parties

MUST BE NIMBLEOur site traffic and brand continue to grow across ESPN

Women’s basketball rebranded espnW

MUST BE NIMBLE

FOCUS ON YOUR MISSION

MUST BE RESOLUTE AND HAVE ABSOLUTE CONVICTION

WOMEN ARE NOT A NICHE

HUGELY INFLUENTIAL

WOMEN LOVE SPORTS MORE THAN EVER

THE OLYMPICS

SUMMER OLYMPICS

12 ATHLETE BLOGGERS

JULIE FOUDY IN LONDON

VIDEO PROJECTS WITH NIKE AND GATORADE

OAKLEY SAFEHOUSE

TITLE IX

OUR PREMISE IS UNDENIABLE

MOVING FORWARD

WOMEN ARE POWERFUL

SPORTS IS A PASSION POINT

espnW IS HERE TO SERVE HER LIKE NEVER BEFORE