essential strategies for growing your business · of inbound marketing: introduction attract...

Essential Strategies for Growing Your Business

(With Inbound Marketing)

21

Inbound marketing better positions your company to get found by your customers

by developing an online presence that speaks to them and their specific needs.

I N T R O D U C T I O N

Here are the four actions of inbound marketing:

I N T R O D U C T I O N

Attract Visitors

Convert Leads

Close Customers

Delight Fans

S T E P S T E P S T E P S T E P

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Now I want to show you 21 ESSENTIAL Inbound

Marketing strategies that you can use RIGHT NOW to grow your business.

I N T R O D U C T I O N

T

Businesses that blog

receive 77% more traffic and 97% more links to

their site than those that

do not. That’s because

blogging creates value and

credibility that attracts your ideal audience.

1

Create Value with Blogging

ATTRACT VISITORS

There are 2.03 billion people who have active social accounts who are

online 2-3 hours per day! This gives businesses an

incredible new channel to drive traffic and find

new customers.

2

Use Social Media to Drive Traffic

ATTRACT VISITORS

93% of online experiences begin with

a search engine. When

you properly optimize

your site and content for

search engines, you’ll

increase your rankings

and get more traffic.

3

Use SEO to Get Found Online

ATTRACT VISITORS

On average, businesses see a 6-to-1 return when they

can find and engage people who already have the audience they want,

then leverage that audience to build their own.

4

Leverage Other People’s Audiences

#SUNGLASSES

…

ATTRACT VISITORS

Visitors who are retargeted with display ads are 70%

more likely to convert on your website. Plus,

retargeting ads you can lead to a 1046% increase

in brand searches.

5

Create Retargeting & PPC Online Ads

ATTRACT VISITORS

CONVERT LEADS

70% of businesses don’t

have any notable calls-to-

action on their homepage.

This makes it almost

impossible to convert traffic into leads. Use call-to-actions to point visitors where you want them to go.

6

Direct Traffic with Calls-To-Action

T

CLICK HERE

Premium content offers like eBooks and email courses generate 3 times as many leads as traditional outbound marketing and costs 62% less.

7

Create Value with Content Offers

CONVERT LEADS

56% of all website clicks are directed to a landing page, not the home page. Use your landing pages to deliver premium content and convert visitors into actionable leads.

8

Convert Visitors w/ Landing Pages

CONVERT LEADS

Opt-in forms are one of the quickest ways to get more leads. Studies show that businesses who add various opt-in forms their website can increase conversion rates by 1000% or more!

9

Use Forms to Boost Conversions

TSIGNUP HERE!

CONVERT LEADS

Using customer reviews as social proof can increase marketing effectiveness by 54% because 88% of people trust reviews by other consumers as much as they trust recommendations from personal contacts.

10

Use Social Proof to Create Credibility

CONVERT LEADS

Is all your blogging, twee2ng and inbound marke2ng paying off?

I’M BETTING IT’S NOT There’s a be<er way to grow your business…

Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from

your website using the traffic you have!

(Without becoming a slave to your business…)

YES! SHOW ME A BETTER WAY

BONUS OFFER

A customer relationship

management (CRM) tool

can increase revenue by 41% per sales person

when used to track and

nurture leads.

11

Use a CRM Tool to Track Leads

CLOSE CUSTOMERS

Email marketing is consistently voted the

most effective marketing channel. In fact, every $1 spent on email marketing has an

average return of $44.25!

12

Send Emails to Close More Sales

HAPPY HOUR SPECIALS :)

Happy Hour

CLOSE CUSTOMERS

Businesses that can

successfully automate their lead nurturing

process with targeted

messages, see a 10% or greater increase in

revenue in just 6-9

months.

13

Set Up Marketing Automations

1/3 2/3 3/3

TIMELINE

CLOSE CUSTOMERS

61% of people say they are more likely to buy from

a company that delivers content. By creating

product videos, spec sheets, FAQs etc. you’ll

make it easier for customers to make a purchasing decision.

14

Create Sales Focused Content

CLOSE CUSTOMERS

More than 50% of businesses find it difficult

to attribute marketing activity directly to revenue results. Analytic tools allow

you to analyze your marketing so you can make adjustments to

improve ROI.

15

Use Analytics to Find Top Channels

CLOSE CUSTOMERS

65% of people say they’ve cut ties with a brand over a single poor customer service experience! That’s why creating a stellar customer support system from day one is crucial.

16

Have Awesome Customer Support

CUSTOMER SUPPORT

DELIGHT FANS

53% of people who follow brands on social media are more loyal to those brands. When you build a social community around your brand, you’ll create lifelong customers and fans.

17

Create Communities on Social Media

#SUPERHEROSONLY

Load More

DELIGHT FANS

It costs 5 times more to get new customers than it does to keep existing ones. Which is why it’s crucial that you reward your loyal customers to keep them coming back for more.

18

Reward Loyal Customers

?

?

?

?

CUSTOMERS ONLY

DELIGHT FANS

Businesses see an average increase of 20% in sales when they implement personalized experiences and suggestions to give customers the content and products they want.

19

Personalizations Drive Engagement

HI BRIAN, WELCOME BACK!

RELATED TO ITEMS YOU’VE VIEWED

DELIGHT FANS

It takes 12 positive customer experiences to make up for only 1 negative experience. Collecting feedback will help eliminate the chance of a bad customer experience.

20

Use Survey & Feedback Tools

2

1

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DELIGHT FANS

Studies show that 70% of consumers look at product reviews before making a purchase. Asking customers for reviews at the right time, will create brand advocates that attracts new people.

21

Collect Reviews & Testimonials

DELIGHT FANS

Inbound marketing covers every stage of the buying process from stranger to

brand advocate.

C O N C L U S I O N

It empowers business to attract, convert, close and delight

customers by being in the right place, at the right time.

C O N C L U S I O N

When used correctly, inbound marketing is one of the most effective ways to grow your business in a digital world.

C O N C L U S I O N

Is all your blogging, twee2ng and inbound marke2ng paying off?

I’M BETTING IT’S NOT There’s a be<er way to grow your business…

Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from

your website using the traffic you have!

(Without becoming a slave to your business…)

YES! SHOW ME A BETTER WAY

BONUS OFFER