ethics in advertising project

Ethics in AdvertisingEthics in AdvertisingGroup ProjectGroup Project

Got MilkGot Milk?

Ethics in AdvertisingEthics in Advertising

• Got Milk?Got Milk?• More Milk?More Milk?• Moo Milk?Moo Milk?• Got Poison?Got Poison?• Got Mountain?Got Mountain?

Ethics in AdvertisingEthics in Advertising

AssignmentAssignment

1.1. Choose an issueChoose an issue2.2. ResearchResearch3.3. ReportReport

Ethics in AdvertisingEthics in AdvertisingQuestions to consider:Questions to consider:

1.1. Does advertising fairly inform?Does advertising fairly inform?2.2. Is there a questionable motive behind Is there a questionable motive behind

persuasion?persuasion?3.3. What do YOU think is the right thing What do YOU think is the right thing

to do?to do?4.4. How would you remedy the current How would you remedy the current

situation?situation?

Ethics in AdvertisingEthics in Advertising

Project Due:Project Due:

1.1. Groups will report in Week 11: Groups will report in Week 11: November 29 to December 3.November 29 to December 3.

2.2. Each group member will anonymously Each group member will anonymously assign a grade to other group assign a grade to other group members.members.