ethnography anthropology
Post on 19-Oct-2014
1.947 Views
Preview:
DESCRIPTION
TRANSCRIPT
Anthropology, Ethnography, and You!
5 May 2011
Prepared by: Jared Jeffers, M.A.
Email: Jared.Jeffers@optimalusability.com
What is anthropology?
What is anthropology?
� Anthropology = the study of human kind
What is anthropology?
Where do humans come from?
What differentiates groups of humans from each other?
What is the human condition?
What differentiates humans from animals?
What is anthropology?
Cultural AnthroBiological Anthro
ArchaeologyLinguistic Anthro
What is anthropology?
What is anthropology?
From: http://www.textually.org/textually/archives/2007/12/018358.htm
� Questions so far?
eth·nog·ra·phy
noun \eth-ˈnä-grə-fē\
Definition of ETHNOGRAPHY
: the study and systematic recording of human cultures; also : a descriptive
work produced from such research
— eth·nog·ra·pher\-fər\ noun
— eth·no·graph·ic\ˌeth-nə-ˈgra-fik\ or eth·no·graph·i·cal \-fi-kəl\ adjective
— eth·no·graph·i·cal·ly\-fi-k(ə-)lē\ adverb
Ethnography
Ethnography
Margaret Mead in Papua New
Guinea, 1928Bronislaw Malinowski in the Trobriand
Islands
Ethnography
What can ethnography do?
� Reports through the eyes of the interviewee
What can ethnography do?
� Reports through the eyes of the interviewee
� Shows you what people do, not just what they say
What can ethnography do?
� Reports through the eyes of the interviewee
� Shows you what people do, not just what they say
� Reveals participants as the people they are
What can ethnography do?
� Reports through the eyes of the interviewee
� Shows you what people do, not just what they say
� Reveals participants as the people they are
� Uncovers how people understand the world
How do you do it?
� The Old School
� (Kitchen Stories: http://www.youtube.com/watch?v=VxXT1A4zqcU)
How do you do it?
� The Old School (Kitchen Stories)
� Build trust with your subject
� Collect data unobtrusively
� Observe without interference
� Never become friends
How do you do it?
� Current Principles
� Navel-gazing
How do you do it?
� Current Principles
� Navel-gazing (“excessive self-contemplation”)
How do you do it?
� Current Principles
� Navel-gazing
� Understand and state biases
How do you do it?
� Current Principles
� Navel-gazing
� Understand and state biases
� Recognize the fluidity of culture
How do you do it?
� Current Principles
� Navel-gazing
� Understand and state biases
� Recognize the fluidity of culture
� Know that people have agency
How do you do it?
� Current Principles
� Navel-gazing
� Understand and state biases
� Recognize the fluidity of culture
� Know that people have agency
� Be aware of power relations and societal divisions
Methods: Questionnaires and Surveys
Methods: Guerilla Research
Methods: Shadowing and Video Ethnography
Methods: Specific Exercises and Projects
Methods: Self-documentation (Journals, video diaries, etc)
Methods: The Ethnographic Interview
http://www.clevelandmemory.or
g/gcem/iep.html
Tips
� Record everything
Tips
� Record everything
� Go to where participants are comfortable
Tips
� Record everything
� Go to where participants are comfortable
� Stress that they are the experts
Tips
� Record everything
� Go to where participants are comfortable
� Stress that they are the experts
� Get them telling stories
Tips
� Record everything
� Go to where participants are comfortable
� Stress that they are the experts
� Get them telling stories
� Be mobile and point out objects to get participants talking
Tips
� Record everything
� Go to where participants are comfortable
� Stress that they are the experts
� Get them telling stories
� Be mobile and point out objects to get participants talking
� If possible, do the research over time
Rapport Building
� Be interested!
Rapport Building
� Be interested!
� Stress that you are there to learn from them
Rapport Building
� Be interested!
� Stress that you are there to learn from them
� Invest time and effort in recruiting
Rapport Building
� Be interested!
� Stress that you are there to learn from them
� Invest time and effort in recruiting
� Call before you go
Go ahead and give it a go!
� Pair up with someone you don’t know.
� Do some ethnography on their mobile phone experiences.
Go ahead and give it a go!
� Some potential conversation starters:
� Tell me about the last phone call you received that was awesome.
� What are your gut reactions to receiving a phone call?
� What do you do when someone calls you and you don’t want to talk
to them?
Future Reading
That’s all, folks!
top related