etica en la empresa

3 ideas yalgunas historias

de personasque querían

cambiar

idea 1

no saldremos de esta crisishasta que no se produzca

una profunda regeneración ética en empresas y sociedad

Olivier BlanchardFMI

World EconomicOutlook

October 2012

Olivier BlanchardIf uncertainty is indeed behind the current

slowdown, and if the adoption and implementationof these measures decrease uncertainty, things

may turn out better than our forecasts, not onlyin Europe, but also in the rest of the world.

I, for once, would be happy if our baseline forecasts turn

out to be inaccurate - in this case, too pessimistic.

John KayKay Review

effect of UK equity markets

on the competitiveness

of UK business

John KayFinancial intermediation depends on trust

and confidence…

Trust and confidence are the product of long-term commercial and personal

relationships: trust and confidence are not generally created by trading between

anonymous agents attempting to make short term gains at each other’s expense.

John KayTrust and confidence, or their absence, are the

product of the prevailing culture.

Incentives matter: not because, as some people crudely think, financial rewards are the only

human motivation – although there are some people of whom that is true, and many of them

are to be found in the financial sector.

John KayMost people have more complex goals, but they

generally behave in line with the values and aspirations of the environment in which they find

themselves.

We must create cultures in which business and finance can work together to create high

performing companies and earn returns for savers on a sustainable basis.

Fahreed ZakariaHarvard

University Commencement

Speech

Fahreed Zakaria

But one thing I do know is that human beings will reward and honor those talents of heart and mind they have always honored for thousands of years:

intelligence, hard work, discipline, courage, loyalty and, perhaps above all,

love and a generosity of spirit

Fahreed ZakariaTrust yourself; you know what you should do.

You know the kind of life you should live. You don’t need an ethics course to know what you shouldn’t

do. Just trust in your instincts, be true to them, and

you will make for yourself a great and a good life.

And, in doing so, you will change the world.

idea 2

La regeneración ética nos va a llevar mucho tiempo

Una de las últimas (Renacimiento) duró tres siglos

Dante Alighieri

Poeta Florentino

1265 - 1321

Divina Comedia

Dante AlighieriNel mezzo del cammin di

nostra vita mi ritrovai per una selva oscura

ché la diritta via era smarrita

Dante AlighieriL’amor

che move il sole e l‘altre stelle

(Paradiso XXXIII,145)

Tomás MoroLord Chancelor

High Steward

1478 - 535

Utopía

Tomás MoroLa pobreza del pueblo

es la defensa de la monarquía.

La indigencia y la miseria privan de todo valor, embrutecen las almas,

las acomodan al sufrimiento y a la esclavitud y las oprimen hasta el punto de privarlas

de toda energía para sacudir el yugo

idea 3

la defensa de los valores,trabajar por la regeneración ética

es una tarea exigentedesde el punto de vista personal

El casoWinslow

1999

El caso Winslow

No, not justice. Right.

Easy to do justice, very hard to do right.

The CompanyMen2010

The Company MenHR Director: I'm confident all these dismissals will

stand up under legal scrutiny.

Gene McClary: What about ethical scrutiny.

HR Director: We're not breaking any laws, Gene.

Gene McClary: I guess I always assumed were trying for a higher standard than that, Paul.

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