european athletics championships 2016 activation . social media official european athletics...

Amsterdam, 6 – 10 of July, 2016

Rien van Haperen, CEO

European Athletics Championships 2016

88 days to go

Athletics like never before

Index

• Location

• Facts and figures

• Communication

• Update ticket sales

• Partners and sponsors

• Side events programme

Rijksmuseum

Heineken Brewery

Hermitage

Concertgebouw Magere Brug Vondelpark

Amsterdam canals

Communication mix

Media

City dressing

Venue dressing

PR & press

Online & social media

Promotion & Adam

Side events

Sponsor activation

Social Media

Official European Athletics Championships 2016 channels:

• Facebook

– Amsterdam2016 (Dutch and English)

– Adamontour (Dutch and English)

• Twitter

– @Amsterdam2016 (Dutch)

– @Euro_Champs (English)

• Instagram

– Amsterdam_2016 (Dutch and English)

• YouTube

– Amsterdam2016

• LinkedIn

– European Athletics Championships Amsterdam 2016

WWW.AMSTERDAM2016.ORG

Video Statistics

Athlete

profile

Location Live

results

Tickets

Side

events

Timetable Accommodation &

Public Transport

Public tickets by April 1, 2016

Total (# tickets):

65% tickets sold/in option

35% available

VIP tickets by April 1, 2016

Total:

80% sold/in option

20% available

Partners – sponsors – suppliers - institutions