european outdoor summit 2013 keynote

How to create a wow brandEuropean Outdoor Summit 2013

Caf Opera / Stockholm 2013 10 17Keynote by Johan Ronnestam

Google Keyword: Johan Ronnestam

I like technology...

but I love the nature

HOW TOcreate a WOW brand

...that saves the world

...and stands the test of time.

The future of branding!

Galaxy Gear commercials are brilliant ads for a

terribleproduct

The future of branding?

LOOSINGAll Control!

3

1. Social

the l ink Social

+1 billion

+4.9 millions

50% 50%

80%

Container vs Content?

is king!Quality

On every device...

2. Mobile

1972

16 millions

+140 millions

Digital Paper

Q1 Q2 Q3 Q4

Digital Paper

3. Generation Y

They wear social technology

They expect design excellence!

Theyve seen it all

They create new brands (That aims disrupt your brand)

Spoiled with content

Innovation & technology drives brands (and sales)

19

14019

840

...and then also consumerism

a fine line

?

Technology changes

everything...

Product is advertising

Speed

FOCUS!

Organisation

Humans

Design

Innovation

Authenticity

How?

In Sweden 2012: Half of the three year olds use the

internet and 40% of the two year olds.

.se

How?

Wanted position

But you end up here.... Insight and

Oh. One last thing

Be responsible

Rock on!