evaluation b2b lead generation 24 april 2009 martin meyer-gossner

EVALUATION web seminarB2B Lead Generation24-04

Speaker: Martin Meyer-Gossner

Moderator:Michael Leander

http://www.markedu.com

PresenterMartin Meyer-Gossner, CBShttp://www.thestrategyweb.com

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Summary B2B Lead Generation web seminar with Martin Meyer-Gossner – 24 April 2009

• 33 people from 12 countries signed up for this Markedu web-seminar

• 15 people showed-up• 0 cancelled and18 didn’t show up• 15 received the evaluation survey email• 12 people filled out the evaluation survey (80%)

• Here are the results. . .

”Evaluate speaker: Martin Meyer-Gossner”1 is bad – 7 is great

Martin Meyer-Gossner presented the topic B2B Lead

Generation

”Evaluate moderator Michael Leander 1 is bad – 7 is great

Michael Leander moderated the B2B

Lead Generation webinar

Marketing quality and technical quality1 is bad – 7 is great

Marketing quality was rated excellent

Technical platform was rated excellent

88,33 said they are likely to recommend the “B2B Lead Generation” web-seminar to others

The web seminar was very well received

Did the web-seminar meet your expectations?

78 % said their expectation were

met or that the webinar exceeded their expectation

Testimonials, recommendations and constructive feedback

" Perfectly organized web-seminar. Highlighted the most important topics around "lead-generation", supported by some interesting examples, which

even addressed some participating people directly by analyzing their company activities.

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“I really liked Martin's matter of fact and pragmatic approach, and his way to present and comment on

many real life examples.”

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“This kind of presentation and discussion was new for me, Neverthanless I like it. Easy to step in , clear

functions. Unfortunately I didn't really found the second B from B2B. . What do we have to do for B2B online

marketing ? Because the second B means I like to reach the attention of managers and tot managers or even CxO. But once again - many thanks for this useful and

very intersting forum. Best regards.Wolfgang.”

Testimonials, recommendations and constructive feedback

" Great opportunity to get valuable input & ideas easy & quick. I am looking forward to the next one.”

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“This one was the best so far. Perhaps a little too long but you get used to this with your trainings.”

Due to time constraints we have not yet asked this person if we may publish his or her name

• Great feedback, thank you. We will use it to improve the next web-seminars

• We are planning more web seminars about social networking for business in the near future.

• More web-seminars and marketing events here:

www.markedu.com

Moving forward and comments to attendees – past and future

• It is interesting to see how differently two people review the same experience. It again goes to prove how important it is to match speaker, topic and competence level of attendees.

• Conversion from signup to attendance is a an issue with web-seminars as it is with regular seminars.

• I wish more people would show us the respect of at least sending a cancellation email, but….

• Stay tuned: http://meemoo2.com

Marketing learnings by Michael Leander

Marketing events you can afford

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Thank you, Martin Meyer-Gossner

• Thank’s to Martin Meyer-Gossner for his highly interesting and inspiring presentation

• Visit The Strategy Web (Martin’s blog) here. – http://www.thestrategyweb.com

Marketing inspiration and education you can afford

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