evaluation question two
Post on 15-Nov-2014
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Advanced Production
NAME: REBEKHA WHITECANDIDATENUMBER: 4953Aquinas College: 33435
OCRG324
BRIEF.
Question 2. How effective is the combination of
your main product and ancillary texts?
Large Masthead within the top left hand 1/3 of the page
Date
No colour scheme
Price
Website
Tabs allow the reader to navigate through the magazine easier
Large and easy to read font
Other soaps are referred to in box, using the names of the characters
Forms and conventions of existing soap opera magazines
Large Masthead within the top 1/3 of the page.
Date and issue number
Colour scheme created by the photography
Large font
Anchored onto the characters face
Website
Strap with extra features
We decided that for our soap a cheap looking magazine would not suit our brand identity yet a magazine similar to that of the sun’s fabulous would go much better as
it will appeal to my younger more glamorous demographic.
ANCILLARY TEXT ONEMY MAGAZINE FRONT COVER
Large Masthead within the top 1/3 of the page.
Date
Colour scheme created by the photography
Large font
Anchored onto the characters face
Forms and conventions of existing soap opera billboard
Channel 4 branding- logoChannel 4 branding- Font
Logo not in the corner like E4 billboards
Channel 4 colours- black and whiteStars of the soap
ANCILLARY TEXT TWOBILLBOARD
E4 branding- logo
E4 branding- Font
E4 colours- purple and whiteStars of the soap
E4 logo positioned in the corner of the billboard
BILLBOARD IDEAAs a group we collectively decided that we did not want to create the conventional soap opera poster of the cast shown either in action or stood in a conformed triangular line, we wanted to
challenge the conventions like Hollyoaks did on the previous slide.
We took an element of our storyline and decided to interpret it in an abstract form, Nat’s character Sierra is controlling in a way the other characters within the trailer as she is the only one who knows everything. We thought it would be a good idea to show this by creating a puppet and master type image. This would be an image that would
not only grab our demographic but a larger audience also.
I used the E4 off-air identity style guide to make sure the colours, logos and font were correct when making my ancillary products, especially the billboard.
These two print- print screens
allowed me to know the position and size to have my logo in order to match E4 brand identity and allow my product to look as real as possible.
This is the font E4 uses on everything from billboards to title cards.
This showed me exactly where and how the banner should look on my billboard in order for ancillary product to look professional and fit E4’s
brand identity.
Audience representation in both ancillary products and trailer
Actors/actresses of the same or similar age to the target audience (16-24)
Up too date fashions
Make Up
Lively bright colours
Clear fonts
ROMANCE AND RELATIONSHIPS
CHEATINGGOSSIP
USE OF TECHNOLOGY
STORIES THAT APPEAL TO THE TARGET AUDIENCE
SOCIALISING
ISSUES THAT MY TARGET AUDIENCE MAY BE EXPERIENCING
Audience representation in both ancillary products and trailer
SETTINGS
Within social groups there always seems to be the one that knows everything and gossip.
Many people within of primary audience will be of the age where they feel something is controlling them in some way. e.g. education
Audience representation in both ancillary products and trailer
Realistic issues seen through all three products- how one person knows everything and is controlling the situation.
Issues are dramatised by the actors yet still real life issues
Realistic issues seen through all three products- how one person knows everything and is controlling the situation.
Characters- People can relate to the characters or know somebody who reminds them of one of a few of them
Audience representation in both ancillary products and trailer
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