eventfarm.com rfid badge as key usage study at offline summit
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2016
EventFarm.com Offline Summit RFID event NYC June 2 2016
INTERACTIVE CHARGING MADE SIMPLE
• Universal Compatibility: works with 98% of smartphones• Security: 6 chambers with fast charging up to 2.7 amp• Adaptability: complimentary or paid amenity with WiFi or 3G/4G connectivity • Accessibility: mag stripe cards, secure pin code QR code or RFID• Privacy: PCI compliant, encrypted card reader, no data connection • Certification: UL, CE, FCC and RoHS compliant• Service & Support: 24/7 phone and remote support• Remote Management: real-time visibility into units, reporting on usage, device type and impressions; remote content management via web portal
Consumers demand accessibility, security and convenience. Experiential Planners and Brands want reliable elegance worthy of their reputation. Brightbox provides:
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BRIGHTBOX INC. © 2016
Summary
Event software company Event Farm hosted a one day conference focused on how offline experiences drive business results. Sponsors and event technology providers were on hand to showcasenew innovative solutions to a small set of industry decision makers.
Target: Industry event plannersevent marketers, experiential specialists from brands and agencies.Number of guests: 200
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BRIGHTBOX INC. © 2016
Technology on displayRFID / NFC Registration Badges: The Event Farm badges had unique attendee information stored on them making it easy to interact with severalof the experiences at the show.
As attendees walk through the entrance of a room brand ambassadors scanned them and noted the attendance of the individual. This helps reduce lines, wait times, and gives the sponsor better insights into the guest experience.
Event Farm offers EFX Software which integrates with several solutions giving every event element a layer of interactivity and quantifiable measurement.
Examples on display:Content Wall: Tap with the badge to receive a pdf brochure via email.
SnapChat Printer: Using Snapchat to print photos directed at the Offline Summit SnapChat account.
Brightbox: Tap with the badge to receive a complimentary mobile device charge.
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BRIGHTBOX INC. © 2016
SELECTED SECURE KEY: RFID
RFID BADGE IS YOUR
KEY
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BRIGHTBOX INC. © 2016
SELECTED INTERACTIVITY: Email Acquisition
PERMISSION VARIABILITY - Can be made mandatory or voluntary to receive a charging session. Made voluntary for EventFarm.com Offline Summit.
Step 1: Scan EventFarm EFX badge featuring a chip compatible with the Brightbox RFID reader.
Step 2: Enter email into optional Brightbox newslettersign up.
Polling and Surveys can be modified to ask several multiple choice questions depending on the needs of the client.
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BRIGHTBOX INC. © 2016
ANALYTICS
USAGE REPORT - 06.02.16-06.02.16
BRIGHTBOX EVENTS - OFFLINE SUMMIT 2016
Report time: 21:59 on 07 Jul 2016
60USES
31MIN
AVG. SESSION
30AVG. DAILY USE/UNIT
46UNIQUE USERS
178TOTAL IMPRESSIONS
66LIFETIME USES
USAGE DETAILS
UNMET DEMAND........................................................................... 40CREDIT/DEBIT CARD USES............................................................. 60COMPLIMENTARY CARD USES..........................................................0
SESSION LENGTHS
UNDER 15 MIN............................................................................35%15-30 MIN..................................................................................20%30-60 MIN..................................................................................33%60-90 MIN....................................................................................8%OVER 90 MIN................................................................................ 3%
HEAT MAP
TIME M T W T F S S
00:00 0 0 0 0 0 0 0
01:00 0 0 0 0 0 0 0
02:00 0 0 0 0 0 0 0
03:00 0 0 0 0 0 0 0
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 0 0 0
07:00 0 0 0 0 0 0 0
08:00 0 0 0 1 0 0 0
09:00 0 0 0 5 0 0 0
10:00 0 0 0 10 0 0 0
11:00 0 0 0 5 0 0 0
12:00 0 0 0 6 0 0 0
13:00 0 0 0 8 0 0 0
14:00 0 0 0 5 0 0 0
15:00 0 0 0 4 0 0 0
16:00 0 0 0 9 0 0 0
17:00 0 0 0 7 0 0 0
18:00 0 0 0 0 0 0 0
19:00 0 0 0 0 0 0 0
20:00 0 0 0 0 0 0 0
21:00 0 0 0 0 0 0 0
22:00 0 0 0 0 0 0 0
23:00 0 0 0 0 0 0 0
CUMULATIVE USAGE SUMMARY JUNE 2016
BRIGHTBOX EVENTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
Offline Summit 2016 698:Unit 1 52.0 52
Offline Summit 2016 718:Unit 2 8.0 8
TOTALS 2 Units 60 Uses
NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.
USAGE REPORT - 06.02.16-06.02.16
BRIGHTBOX EVENTS - OFFLINE SUMMIT 2016
Report time: 21:59 on 07 Jul 2016
60USES
31MIN
AVG. SESSION
30AVG. DAILY USE/UNIT
46UNIQUE USERS
178TOTAL IMPRESSIONS
66LIFETIME USES
USAGE DETAILS
UNMET DEMAND........................................................................... 40CREDIT/DEBIT CARD USES............................................................. 60COMPLIMENTARY CARD USES..........................................................0
SESSION LENGTHS
UNDER 15 MIN............................................................................35%15-30 MIN..................................................................................20%30-60 MIN..................................................................................33%60-90 MIN....................................................................................8%OVER 90 MIN................................................................................ 3%
HEAT MAP
TIME M T W T F S S
00:00 0 0 0 0 0 0 0
01:00 0 0 0 0 0 0 0
02:00 0 0 0 0 0 0 0
03:00 0 0 0 0 0 0 0
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 0 0 0
07:00 0 0 0 0 0 0 0
08:00 0 0 0 1 0 0 0
09:00 0 0 0 5 0 0 0
10:00 0 0 0 10 0 0 0
11:00 0 0 0 5 0 0 0
12:00 0 0 0 6 0 0 0
13:00 0 0 0 8 0 0 0
14:00 0 0 0 5 0 0 0
15:00 0 0 0 4 0 0 0
16:00 0 0 0 9 0 0 0
17:00 0 0 0 7 0 0 0
18:00 0 0 0 0 0 0 0
19:00 0 0 0 0 0 0 0
20:00 0 0 0 0 0 0 0
21:00 0 0 0 0 0 0 0
22:00 0 0 0 0 0 0 0
23:00 0 0 0 0 0 0 0
CUMULATIVE USAGE SUMMARY JUNE 2016
BRIGHTBOX EVENTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
Offline Summit 2016 698:Unit 1 52.0 52
Offline Summit 2016 718:Unit 2 8.0 8
TOTALS 2 Units 60 Uses
NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.
USAGE REPORT - 06.02.16-06.02.16
BRIGHTBOX EVENTS - OFFLINE SUMMIT 2016
Report time: 21:59 on 07 Jul 2016
60USES
31MIN
AVG. SESSION
30AVG. DAILY USE/UNIT
46UNIQUE USERS
178TOTAL IMPRESSIONS
66LIFETIME USES
USAGE DETAILS
UNMET DEMAND........................................................................... 40CREDIT/DEBIT CARD USES............................................................. 60COMPLIMENTARY CARD USES..........................................................0
SESSION LENGTHS
UNDER 15 MIN............................................................................35%15-30 MIN..................................................................................20%30-60 MIN..................................................................................33%60-90 MIN....................................................................................8%OVER 90 MIN................................................................................ 3%
HEAT MAP
TIME M T W T F S S
00:00 0 0 0 0 0 0 0
01:00 0 0 0 0 0 0 0
02:00 0 0 0 0 0 0 0
03:00 0 0 0 0 0 0 0
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 0 0 0
07:00 0 0 0 0 0 0 0
08:00 0 0 0 1 0 0 0
09:00 0 0 0 5 0 0 0
10:00 0 0 0 10 0 0 0
11:00 0 0 0 5 0 0 0
12:00 0 0 0 6 0 0 0
13:00 0 0 0 8 0 0 0
14:00 0 0 0 5 0 0 0
15:00 0 0 0 4 0 0 0
16:00 0 0 0 9 0 0 0
17:00 0 0 0 7 0 0 0
18:00 0 0 0 0 0 0 0
19:00 0 0 0 0 0 0 0
20:00 0 0 0 0 0 0 0
21:00 0 0 0 0 0 0 0
22:00 0 0 0 0 0 0 0
23:00 0 0 0 0 0 0 0
CUMULATIVE USAGE SUMMARY JUNE 2016
BRIGHTBOX EVENTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
Offline Summit 2016 698:Unit 1 52.0 52
Offline Summit 2016 718:Unit 2 8.0 8
TOTALS 2 Units 60 Uses
NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.
Amplification
BRIGHTBOX INC. © 2016
Results
USAGE REPORT - 06.02.16-06.02.16
BRIGHTBOX EVENTS - OFFLINE SUMMIT 2016
Report time: 21:59 on 07 Jul 2016
60USES
31MIN
AVG. SESSION
30AVG. DAILY USE/UNIT
46UNIQUE USERS
178TOTAL IMPRESSIONS
66LIFETIME USES
USAGE DETAILS
UNMET DEMAND........................................................................... 40CREDIT/DEBIT CARD USES............................................................. 60COMPLIMENTARY CARD USES..........................................................0
SESSION LENGTHS
UNDER 15 MIN............................................................................35%15-30 MIN..................................................................................20%30-60 MIN..................................................................................33%60-90 MIN....................................................................................8%OVER 90 MIN................................................................................ 3%
HEAT MAP
TIME M T W T F S S
00:00 0 0 0 0 0 0 0
01:00 0 0 0 0 0 0 0
02:00 0 0 0 0 0 0 0
03:00 0 0 0 0 0 0 0
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 0 0 0
07:00 0 0 0 0 0 0 0
08:00 0 0 0 1 0 0 0
09:00 0 0 0 5 0 0 0
10:00 0 0 0 10 0 0 0
11:00 0 0 0 5 0 0 0
12:00 0 0 0 6 0 0 0
13:00 0 0 0 8 0 0 0
14:00 0 0 0 5 0 0 0
15:00 0 0 0 4 0 0 0
16:00 0 0 0 9 0 0 0
17:00 0 0 0 7 0 0 0
18:00 0 0 0 0 0 0 0
19:00 0 0 0 0 0 0 0
20:00 0 0 0 0 0 0 0
21:00 0 0 0 0 0 0 0
22:00 0 0 0 0 0 0 0
23:00 0 0 0 0 0 0 0
CUMULATIVE USAGE SUMMARY JUNE 2016
BRIGHTBOX EVENTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
Offline Summit 2016 698:Unit 1 52.0 52
Offline Summit 2016 718:Unit 2 8.0 8
TOTALS 2 Units 60 Uses
NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.
Summary:*55% of total use was less than 30 minutes during the event.*86% of usage was from the charging kiosk placed closest to the main hall.*46 out of 200 guests ( unique RFID card badges ) experienced our secure kiosk.*32 emails were captured using the email signup interactive feature. *Unmet demand was 40 guests. After lunch both units were at capacity.*178 Total screen impressions detected.
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BRIGHTBOX INC. © 2016
CLICK HERE FOR RECAP VIDEO A COMPLETE EVENT ENGAGEMENT EXPERIENCE
BRIGHTBOX INC. © 2015
The use of our platform plays an intrinsic role in how users interact with brands using their mobile devices at events and venues.
BRIGHTBOX MESSAGE AMPLIFICATION
1. Solves the “Power Gap” providing both physical and data security, minimizing liability for sponsors, and enabling an "always on" mobile user experience
2. Influences purchase decisions with magnified brand exposure and increased impressions via memorable interactions
3. Attracts consumers to brand activations and venues, and provides consumer engagement via its digital signage and interactive kiosk features
4. Increases dwell time, satisfaction and repeat visits helping to manage the flow of guests via strategic kiosk placement
5. Increases ROI, and unlike other passive recharging solutions, provides usage and data reporting and customer acquisition features, so that sponsors can track users and create ROI via coupons, emails, and SMS.
6.Social Media Amplification Digital display keeps guests informed of social media hashtags, screen names, and promotions. Keeping guests charged will drive awareness with a user-generated activation content strategy.
HOW BRIGHTBOX CAN DISTINGUISH YOUR BRAND:
BRIGHTBOX INC. © 2015
THANK YOU
TO BUY, RENT, LEASE A BRIGHTBOX CONTACT: Joel Martin VP, Brands & Experiential (m) 646-647-5512 Martin@brightboxcharge.com
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