every child reaches their potential · •enterprise ireland and ndrc female founders •€55k...

Updated on 9th of November 2017

“The best thing that happened to childcare”

Vision

• Early Years education has a huge impact in social and economic outcomes

• Quality of curriculum and parental involvement are key drivers for quality education

ChildDiary brings smart technology to the classroom to ensure every child reaches their potential

2Sources: Economist “A Running Start” Jun 23rd 2016

Problem

Regulatory requirements and parental need for visibility lead to:

• Teachers spend up to 1h/day on paperwork

• Use of ineffective communication channels

• Complex analysis and planning

Enforcing quality

Demandingvisibility

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Solution

Daily Routines Curriculum Assessment Parental Involvement

Intuitive platform

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AI will support predictive teaching

SAVESTIME

22h per month/staff

REDUCESCOSTS33% over

traditional methods

ENGAGES PARENTS98% of parents recommend it

EMPOWERS TEACHERS

Document and plan easily

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Traction

• Enterprise

Ireland and

NDRC Female

Founders

• €55k July ‘16

• 50 childcare

providers

• Ireland

• Portugal

• Mozambique

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• €5,751 MRR

• < 10% churn

• < €500 CAC

• €13k LTV (over 3 years)

Usage statistics – last week

Avg. daily usersStaff 246Parents 1,891

Avg. session durationStaff 01:23Parents 01:11

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1,380

6,738

342

4,000

What was shared

Posts Daily records Observations Media

Market Size

53M2.5M

33,068

Attending childcare Portugal and Spain Our target

in 18 monthsOECD

Serviceable Available Market (SAM)

Sources: Eurostat | UNESCO-UIS | OCDE | PORDATA

Total Available Market (TAM)

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• Governments investment in childcare to support working families

• Enrolment rate at age of 5 is 80% and under 3 years is 35%

Childcare providers

9

Type Private Age groupsNo. children

0 to 5Market % Total no.

Tier 1 Yes 0 to 18 120-250 10% 2,732

Tier 2 Yes 0 to 5 80-150 30% 8,169

Tier 3Yes, government

subsidised0 to 5 80-250 40% 10,892

Other Public 0/3 to 5 30-150 20% 5,446

Blog, Social Media, Training Sessions, Partners, Paid Ads, Email

Campaigns

Sales Development Representatives

(Qualify)

Account Executives

(Close)

€

Route to Market

Institutionalpartners

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1 week to 2 months

• Sales Development to Account Executives is at 8.42%

• Account Executives to close is at 40.91%

Revenue Model

Recurring subscriptions help build a steady revenue stream

Product Subscription

AffiliateSales

eBooks, toys, baby products, …

Premium add-ons

Gallery, end of year book,…

Paid by childcare providers

€3 + VAT per child per month

Implemented

Q3 2019

after increase in user base

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Live sales pipeline – Monthly Recurring Revenue

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Competition

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ChildDiaryTraditionalmethods

Weduc Educabiz Brightwheel Classdojo

Domain Expertise

Indirect

Classroom ready

Curriculumplanning

Parental access

Limited Limited

Price per child

€3 €2.5-€5 €0.30 €1 Freemium, €2 Freemium

Competitive Advantages

Domain Expertise

Allow us to understand customer’s needs

Easy to useSimple UI, matching our

the classroom environment

Why do high quality childcare providers choose us:

“ChildDiary was an easy choice for us, given the high level of support and the thorough understanding of our needs”

Rosheen Temple, WeeCare RTE14

Team

Joao de Sousa Founder, CEO

MSc Computer Science. Worked with

multinationals & startups worldwide

Vanessa BileuFounder, COO

MA Early Years Education. Experience in Ireland & Portugal as practitioner and teacher

Advisors

Roberto CortezMarketing

BSc. International Relations. Experienced

Digital Marketeer, focused on lead

generation

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Anabela CarapetaSales

MA Chemical Engineering. 15+ years

of B2B sales management experience

Female Founders Ana PimentaFinancial Analysis

Maria HomensProgramme Chair

Cian PowellFounder & MD

Heidi Corr &Conor Carmody

Ask

€500KInc. €250k EI

match funding

Q1 2018

€1.27MAnnual Recurring Revenue

Q3 2019

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33,068Children

276Childcare providers

ProductAI and predictive

teaching

Financials – work in progress

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Closing Summary

Scalable and reliable platform that is used daily across multiple countries

Sales model is validated and market is ready to buy

Opportunity to make a difference in the future of millions of

children, parents and teachers

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Let’s talk?

www.childdiary.netjcsousa@childdiary.net

+353 85 160 7384+351 96 381 1868

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