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© 2010 Hewlett Packard Co. 1 © 2010 Hewlett Packard Co.
Victor Garcia, Chief Technology Officer
Hewlett Packard (Canada)
August 30th, 2010
EVERYTHING AS A
SERVICE
THE PROMISE OF THE CLOUD
© 2010 Hewlett Packard Co. 3 © 2010 Hewlett Packard Co. 3
The promise of the cloud ―Everything as a Service‖
A world of information, opportunities and experiences —
from computing power to business processes to personal
interactions — delivered wherever, however and
whenever you need it.
© 2010 Hewlett Packard Co. 4 4
Cloud – Where are we?
– Peak of the hype cycle
– Here to stay
– Multiple models
• Public
• Private
• Hybrid
© 2010 Hewlett Packard Co. 5 5
Cloud
– Advantages • Low capital requirements
• Quicker startup
• Scale on demand
• Maintenance
– Concerns • Security/privacy
• Stability/service levels
• Integration
• Incompatibility with current
software
• New/upgraded infrastructure
management tools
• Legal/jurisdictional issues
• Business models
© 2010 Hewlett Packard Co. 6 6
Defining Cloud
Source: Gartner + HP
A style of computing where scalable and elastic
IT-enabled capabilities are delivered 'as a
service' to external or internal customers using
Internet or Intranet technologies.
© 2010 Hewlett Packard Co. 7 7
What is different?
Delivery model
• No service customization
• Highly virtualized infrastructure
• Converged infrastructure
• Highly automated infrastructure
• Scalability is dynamic/automatic
• Services delivered over the internet
• Global delivery and support
• Mobile services infrastructure
Consumption model
• Self service
• Self provisioning
• Self-customization (PaaS)
• Rapid/elastic provisioning
• Users only see Services
• Users charged for what they use
• Global access/support
• Mobile access option
© 2010 Hewlett Packard Co. 9 9
Solaris
SUN
SPARC Netra
JAVA
VirtualBox
IBM BladeCenter
Mainframe
SONAS
AIX Director
System x
DELL
PowerEdge PowerVault
EqualLogic
PowerConnect
EMC
CLARiioN
Cellera Connectrix
Documentum Ionix
Symmetrix
CISCO
Nexus IOS
Catalyst
UCS VFrame
IronPort ScanSafe
FUJITSU
PRIMERGY
PRIMEQUEST ETERNUS
UDS
NETAPP FAS
SnapManager
SANscreen SnapVault
SnapMirror
HITACHI
BladeSymphony
USP-V
SMS AMS
WEBSPHERE
TIVOLI
DB2 LOTUS
SQL SERVER
SAP ERP
EXCHANGE SERVER
SHAREPOINT
SIEBEL
PEOPLESOFT
ORACLE DATABASE
MYSQL
SAS
SYBASE
JD EDWARDS
JBOSS COMVERSE
Windows Server
XenServer
RHEL
SLES
Vmware ESX
VSphere
NetWare
Veritas VirusScan
HP
StorageWorks
Proliant
BladeSystem Matrix Integrity
Source: HP research
IT sprawl: taking business performance to the breaking point
– 70% captive in operations
and maintenance • Rigid & aging infrastructure
• Application & information complexity
• Inflexible business processes
– Innovation throttled to 30% • Time to revenue
• Cost of lost time, effort, opportunity
• Unpredictable business cycles
© 2010 Hewlett Packard Co. 10 10
Business
Strategy
Technology-
enabled
Services
Business
Outcomes
Enable innovation Improve TCO Become more agile
Technology-enabled services to drive Business Outcomes
© 2010 Hewlett Packard Co. 11 11
Solving a critical problem Each silo has variable demand
Timeline
IT P
erf
orm
ance D
em
and
Unmet Demand
• Time To Market Delays
• Missed deadlines
• Lost Revenues
Over Provisioned
• IT Management Costs
• Business Opportunity Cost
Installed Capacity
© 2010 Hewlett Packard Co. 12 12
IT organization internal service provider Cloud
services
Hosted,
managed
services
Accelerate
growth
Lower costs
Mitigate risk
Service portfolio Service
Sourced
Service
Delivered
Internal
services
IT’s role
Source and Govern Services that Result in the Right Business Outcome
The Three ―C’s‖ of Cloud Computing
– What is ―Core‖
– What is ―Context‖
– How are you ―Constrained‖
– Answers to these questions helps to define ideal model
© 2010 Hewlett Packard Co. 14 14
Resources dedicated to each
workload; Co-lo, managed,
hosted, multi-client data
center
Service provider shares
resources across workloads
of multiple customers
Resources shared
across workloads
Resources dedicated
to each workload Dedicated
Shared
On premise Customer-owned data center
Off premise Service provider’s data center
A Majority of workloads can be executed in a shared, automated environment
© 2010 Hewlett Packard Co. 15 15
Native cloud services Native cloud services
Dedicated
Shared
Dedicated
Cloud
(Global class)
Software and System Design
Resources dedicated to
each workload; Co-lo,
managed, hosted, multi-
client data center
Service provider shares
resources across workloads
of multiple customers
Resources shared
across workloads
Resources dedicated
to each workload
© 2010 Hewlett Packard Co. 16 16
Valu
e
Sou
rced Lines of
business
Business
functions
Enterprise
IT Business
outcome
Cloud
services
Internal
services
Hosted,
managed
services S
Managing the hybrid enterprise service ecosystem A new kind of Business Technology leadership
© 2010 Hewlett Packard Co. 17 17
DEDICATED
1:1 binding
workloads: machines
IT ―islands‖
VIRTUALIZED
Virtualized Infrastructure:
improved utilization
AUTOMATED
Automation: lower mgmt
cost; eliminate human error
SERVICE
CENTRIC
Agility: IT as a service;
improved response times
―Pooled‖ resources/shared infrastructure
IT Transformation
Cloud Provision
Value: supply services
internally & externally
BUSINESS
CENTRIC
Infrastructure Maturity
...where are you on the journey?
Cloud Consumption
The Journey
© 2010 Hewlett Packard Co. 18 © 2010 Hewlett Packard Co. 18
HP’s Cloud Strategy
Enable Public Cloud service providers
Help customers design and deploy Private Clouds
Deliver Cloud services
Innovate beyond current Cloud models
© 2010 Hewlett Packard Co. 19 © 2010 Hewlett Packard Co. 19
1. Enable Cloud Service Providers
Verizon / Sify
Technologies
APJ Cloud
Service Provider
Defense
Information
Systems Agency
– Converged Infrastructure Architecture
– HP Extreme Scale-Out Portfolio
– IBRIX - Storage
– HP Communications as a Service
– Cloud Consulting Services Portfolio
– Functional Architecture
© 2010 Hewlett Packard Co. 20 20
Current SaaS delivery map can be complex
Customer
Customer
Customer
Customer
Customer
SaaS
Provider
SaaS
Provider
SaaS
Provider
SaaS
Provider
SaaS
Provider
SaaS
Provider
SaaS
Provider
Invoice each user Provision each SaaS provider
Customer
Cloud services
provider
Customer
Customer
Customer
© 2010 Hewlett Packard Co. 21 21
A hub for end-user services
Quality Assurance
Invoice one ―customer‖ Give employee
details once
Pay one invoice for
IT and Com. Services
SaaS
Provider
SaaS
Provider
SaaS
Provider
SaaS
Provider
SaaS
Provider
SaaS
Provider
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
HP Aggregation Platform for SaaS
Fixed Wireless
OSS
Cloud Services
BSS
HP Aggregation Platform
for SaaS
Services Provider
environment
© 2010 Hewlett Packard Co. 22 22
Aggregation Platform for SaaS
Service
Ingestion
Service
Offering
Service
Consumption
Operations,
Business Support
System
(1) SaaS Service
Management and
Integration
Services
(2) Definition of
service offers to
be proposed to
customers
(3) Sell Service
offers to
customers
through a web
portal
(4) Operations,
billing, and
settlement functions
Service
Introduction
Process
SP-
enabled
SaaS
Enabling technology for CaaS program
© 2010 Hewlett Packard Co. 23 23
Large Telco in France: IaaS to SMB market Objectives
• Offer Infrastructure as a Services
to SMBs
• Planned offerings:
• Virtual Servers: Small /
Medium / Large
• Storage: 10, 16 or 25 GB
configuration (+ extensions)
• Private VLAN network
• Urgency: objective to be in
production within 3 months
Solution
• HP BladeSystem Matrix:
• Servers, storage and
network equipments
• Infrastructure provisioning
(physical and virtual)
• Cloud Service Automation - IT
admin service design portal +
Business management
dashboard
• HP Aggregation Platform for
SaaS
• Customer portal level Integration
with Insight Orchestration and
Insight Dynamic
© 2010 Hewlett Packard Co. 24 24
Large US Telco: cloud services to SMB Objectives
• Rapidly expand into SMB market
and drive strategic business
growth
• Significant reduced TTM in
realizing new services and
application offering (current
baseline is 12 to 14 months)
• Rapidly integrate into a storefront
channel
• Open architecture to integrate
new applications
Solution
• HP Converged Infrastructure
• Blade Servers and Storage
• HP Software
• Aggregation Platform for
SaaS
• NGOSS Elements for end-to-
end performance and system
Mgmt (BTO-CMS)
• Complete solution and system
life-cycle mgmt (BTO)
• Software Service Governance
Framework to control deliver and
mgmt of service delivery
© 2010 Hewlett Packard Co. 25 © 2010 Hewlett Packard Co. 25
2. Help Customers design and deploy Private Clouds
Media Company
EMEA Bank
Insurance Co.
– Converged infrastructure
– Cloud Consulting Services Portfolio
– Cloud Assure
• Cost, Security, Performance & Availability
– Automation for provisioning internal &
external IaaS
– Software as a Service offerings
© 2010 Hewlett Packard Co. 26 26
A Converged Infrastructure enables the cloud
Power & cooling
Management software
Network
Servers
Storage
© 2010 Hewlett Packard Co. 27 27
Objective:
Eliminate silos and integrate technologies from
multiple vendors into pools of interoperable
resources
Benefit:
Deliver a new level of simplicity, integration, and
automation to accelerate outcomes that matter:
• Faster Time to Revenue
• Lower Costs of acquisition and implementation
• Flexibly respond to business changes
• Lower Risks
Converged Infrastructure A new blueprint for the data center
Built on industry standards and choice
Delivers the data center of the future
© 2010 Hewlett Packard Co. 28 28
Discovery Workshop
Roadmap
Service/Strategy
Security
Service
Design Service
Implementation Service
Understanding the potential of cloud for the
business/develop vision
Build a strategy and business case for cloud
adoption
Understand the risks and exposure of adopting
cloud and how to mitigate
Start cloud deployment, make technology
choices, set standards, do detailed planning;
budget, support, vision and roadmap in place
Implement cloud solution
Why ?
What ?
How ?
Where &
When ?
A sample process to answer key questions
© 2010 Hewlett Packard Co. 29 29
Defense Information Systems Agency (DISA) Objectives
• Design, build and operate Cloud
and Utility computing
environment for US government
• Provide rapid and automated
service configuration, self-service
provisioning/Mgmt to end users
• Dynamic services catalogue
• Support multiple middleware,
DB, and OS
• Rapid access computing
environment
• High level of security (DOD/PKI)
Solution
• HP converged infrastructure
(servers, storage, networking)
• HP software and consulting
services:
• Cloud automation software
• Orchestration software
• Business service mgmt
• Security mgmt
• IT operations
• Provisioning
• Backup/archive
• Configuration mgmt
© 2010 Hewlett Packard Co. 30 30
Defense Information Systems Agency (DISA)
– 4,000,000+ users
– 13 facilities
– 445,000 sq ft raised floor
– 34 mainframes
– 6100 servers
– 3800 terabytes of Storage
– 2,800 application / database
instances
– 215 software vendors
© 2010 Hewlett Packard Co. 32 © 2010 Hewlett Packard Co. 32
3. Deliver Cloud Services
– SaaS for SMB / Enterprise
– Infrastructure management
– Multiple business/consumer services:
• Cloud printing
• Mobility as a Service
• Cloud Mail, Calendar, Virtual Room, IM
• Product recall
• Backup and share
– New cloud services
HP SaaS
GS1 Canada
Innovative services
© 2010 Hewlett Packard Co. 33 33
HP Halo Immersive
collaboration
HP SkyRoom Rich video
collaboration for
SMB
HP Virtual Rooms Fully integrated web
conferencing
with audio & video
TCO – Hosted vs In-House
Cos
t per
use
r per
yea
r ($)
Number Users
0
100
200
300
400
500
600
700
5 10 20 50 100 250 500 750 1000
In-House
Hosted
~900 Users
TCO – Hosted vs In-House
Cos
t per
use
r per
yea
r ($)
Number Users
0
100
200
300
400
500
600
700
5 10 20 50 100 250 500 750 1000
In-House
Hosted
~900 Users
HP Gabble Personal, secure video
email with mobile alerts PERFORMANCE
PR
ICE
Collaboration solutions as a service
© 2010 Hewlett Packard Co. 34 34
ePrint mobile printing (CloudPrint)
• Print button embedded into
BlackBerry® smartphone
• Three clicks to print
• Global public print locations
• Enterprise/SMB model
• Service provider model
• Future consumer model
www.hp.com/go/eprintmobile
© 2010 Hewlett Packard Co. 35 © 2010 Hewlett Packard Co. 35
4. Innovate beyond current Cloud models
– Cells as a Service
– Intelligent storage
– Security and Privacy
– Programmable networks
– Sustainable data centers
– Software
Nanotech/
Memristor
Photonics
Automation
© 2010 Hewlett Packard Co. 36 36
Cloud research
– Automated infrastructure lab
– Service Automation and Integration Lab
– Social Computing lab
– Systems Security lab
– Web Services and Systems lab
– Community and Interactive Media lab
© 2010 Hewlett Packard Co. 37 37
HP Labs: Shaping, advancing, testing new cloud services and models
Dynamic cloud services
Intelligent and sustainable infrastructure
Nanotechnology/
Photonics
Intelligent
storage
Next-generation
data centers
Programmable
networks
Open Cirrus: Global Cloud Research Testbed
Cirious – enterprise Cloud software platform
© 2010 Hewlett Packard Co. 38 38
Cirious – enterprise Cloud software platform
Manage
Integrate
Develop Host
– Operations
– Monitoring, Billing
– Service Lifecycle
Management
– Infrastructure:
Compute, Storage,
Networking
– Enhanced
Infrastructure
Services
Service Provider
View
– Platform Components
– Tools & Services
– Template Applications
– Expose Services to
Ecosystem
– Manage
– Connect with other
Services
© 2010 Hewlett Packard Co. 39 39
Cloud Privacy and Security
Privacy • Identity Assurance
• Privacy policy enforcement
• Federated cloud environments privacy protection
• Privacy enhancing ID Management
Security • Secure service cells
• Trusted cloud environments
• Automation and management
• Dynamic inventory of virtualized processes and
storage
• Quantum cryptography
© 2010 Hewlett Packard Co. 40 © 2010 Hewlett Packard Co. 40
Cloud – IDC’s future outlook
– The future of private and public cloud is a bright one
– Cloud addresses key concerns for IT decision makers, especially
ease-of-use issues
– Private cloud computing will work best in large enterprise
environments
– Systems will be converged (servers, networking, storage,
systems management) and highly virtualized
– SMBs will use public cloud computing the most out of any
segment
– Concerns persist, such as security and cultural barriers
Source: IDC Cloud Computing Attitudes – 2010
© 2010 Hewlett Packard Co. 41 41
IDC Study – Private Cloud
– Most important criterion in moving to
private cloud models:
1. Improved availability
2. Disaster recovery
3. Increased utilization of resources
4. Lower TCO
– Reason for moving to a private cloud
model is not primarily motivated by lower
costs, but rather added benefits
Source: IDC Cloud Computing Attitudes – 2010
© 2010 Hewlett Packard Co. 42 © 2010 Hewlett Packard Co. 42
Do I already have a cloud? A sample checklist
Virtualization
Automation
Standard services
Self Service
Self Provisioning
Elastic infrastructure capacity
= Yes/No/On the way
Global delivery/support
Converged infrastructure
Virtualized infrastructure mgmt.
© 2010 Hewlett Packard Co. 43 43
Critical success factors
– Cloud must be part of the overall "IT portfolio―
– Different cloud models
• Private cloud (i.e. critical business processing)
• Public cloud (i.e. collaboration and email)
• Hybrid
– Optimize the infrastructure
• Converged infrastructure
• Diversify between public cloud, private cloud, and traditional IT
– Overcome internal cultural barriers
• Siloed IT organizations will not be able to reap full benefits
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