evolution of internet and online marketing (m1l2p1: professional emarketer)

Evolution of The Internet and Online Marketing

Professional eMarketer

www.professionalemarketer.com

Presented by Susantha Herath PGD in Marketing (KLN), PGD in IT (UK)

MODULE 01 : LESSON 02

Learning Objectives Understand what is internet and how it developed as a

global network.

Learn about ISPs and internet accessing methods

Understand how internet works

Learn about how internet and business world joined together and developed into E-Marketing as a subject

Understand different technical terms commonly used and how they works

Introduction

Internet is a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.

What is a Protocol?

What is Internet?

Internet is a global network of computers and devices

Internet is owned by “NO ONE”

Small home and corporate networks connect each other and formed country level networks and country network connect to other countries.

Countries are connected with under sea cables and satellites.

There are protocols for these connections!

What is Internet?

Evolution of the Internet

Evolution of the internet is complex as itself.

1969 ARPANET Created

1971 E-Mail invented at ARPANET (15 Computers)

1972 First public demonstrated of ARPANET

1982 Invention of word “Internet” and TCP/IP

1990 Invention of WWW by Tim Barnes Lee

1991 Invention of first web browser

1992 26 servers operational world wide. The term “Surfing the Internet” declared by Jean Armour Polly

The Story in Brief

Tim Barnes Lee:

The inventor of the World Wide Web (WWW) and Hyper Text Markup Language (HTML)

The Story in Brief

Jean Armour Polly:

Declared the name “Surfing the Internet”

The Story in Brief

Doug Engelbart prototypes an "oNLine System" (NLS) which does hypertext browsing and editing. He invents the mouse for this purpose.

1993 The Turning Point:

The year it all changed. January: about 50 HTTP servers and about 600 WWW sites on line; WWW traffic measures 0.1% of the National Science Foundation's (NSF) backbone traffic. April 30: Declaration that WWW technology would be freely usable by anyone, with no fees. September: Working versions of Mosaic browser for X, PC/Windows and Macintosh.

The Story in Brief

1994 – 10,000 websites

1195 – 100,000 websites. Main theme for G7 meeting.

The Story in Brief

1996 Over 500,000 WWW Sites. Microsoft enters. Internet phones arrive. 1997 Over 1,300,000 WWW Sites. Streaming media available. 1998 Over 3,300,000 WWW Sites. Web size estimated at about

300,000,000 pages. E-Commerce, E-Auctions, Portals; E-trading begins. 1999 Over 9,500,000 WWW Sites. E-Trade, Online Banking, MP3 popular. 2000 Over 22,000,000 WWW Sites. Estimated 6 billion people on line.

Wireless technologies maturing. 2001 Over 575,000,000 WWW sites by January, estimated 1.4 billion

pages. Broadband high speed access enters mainstream

The Story in Brief

168 Million Emails

694,445 Searches in Google

70+ New Websites

600+ New YouTube Videos

695,000+ Facebook Status Updates

Today in 60 seconds…

Global View

Evolution of Internet Access

If internet is owned by “no one” and it is a global network, why can’t we access it free just by connecting a cable?

The reason is ISPs?

ISP stand for Internet Service Provider

Why need an ISP to connect to the internet?

ISPs invest and create necessary infrastructures and facilities to connect with other countries. These investments are HUGE.

Evolution of Internet Access

ISPs need to lay cables underneath the ocean and hire satellites

So they charge from users to recover investments and earn profit. It is telecommunication business!

Furthermore ISPs protects the internet and implement rules on users.

ISPs plays major part in internet security

Evolution of Internet Access

There are telecommunication cables runs beneath oceans.

Dial-Up Connection: Connect over regular telephone voice line. Dial-up providers throw the term ’56k’ around a lot. In reality, you can expect 33 kbps on average.

Internet Access Methods

Cable / Leased Lines: Used cable TV lines and special telephone lines. Speed between 10Mbps to 250Mbps.

Internet Access Methods

DSL / Broadband Internet: DSL is an initialization of Digital Subscriber Line. The phone companies developed a way to send a second signal down the phone lines, and they did this by sending it at a higher frequency. It’s a pretty complex method.

Internet Access Methods

The technologies that we’ve talked about so far use electricity and copper wires to transmit the signal. Then along comes fiber optics. In it’s simplest terms, the signal is light and the medium is a special type of flexible glass or clear plastic cable. This internet is so fast up to 1 Gbps.

Internet Access Methods

Fiber Optic Internet

Wireless Broadband / WiMAX: The ISP will connect to the Internet through a cabled connection and then broadcast that connection using radio waves. You, as the customer, would have some sort of antenna and modem set up that would let you communicate with the ISP. Maximum speed 1.5 Mbps

Internet Access Methods

Mobile Internet (GPRS / 3G / 4G): This is how you get the Internet on your phone, USB stick, or PC cards that go in your computer. Service providers typically refer to it as Mobile Wireless Broadband, even though the term broadband isn’t technically being used correctly. Speed with LTE service, up to 150 Mbps, but more like 75 Mbps.

Internet Access Methods

Satellite Internet: As the name suggests, this is a way to get Internet access via a satellite dish. Each transmission takes about a 45,000 mile trip between you, the satellite, and the ISP. Signal traveling that far will get pretty weak, and the result is slow internet. Maximum speed is about 10 Mbps.

Internet Access Methods

The Internet enters into Business World. Game Changed…

Computers were already a business tool as a page processor and data processor.

By the invention of email – business communication got faster and cheaper

Internet enable businesses to network with each other.

Internet grow faster and became a household facility.

It is growing globally faster than anything.

Net opportunities emerge.

Computer as a Business Tool

The largest global market ever

24/7 access – Better customer support and more

Flexible market targeting options

Inexpensive advertising

Lots of things are available free

Online lifestyle – in future living online

Fastest communication

Everyone is there in the internet

Internet: Many Opportunities for Businesses

In 1993, “Global Network Navigator” was the first commercial website to sell a clickable ad (banner ad). It was sold to the law firm “Heller Ehrman White & McAuliffe”. GNN was basically an online information portal that consisted of a news center and it also acted as a product catalog.

Adverting on the Internet

Online is the fastest growing global market

Products previously thought to be impossible to sell online is now selling

Selling is not the only business opportunity. Lead generation too.

Selling on the Internet

Skype / Viber

Online Conference

Email / Attachments

Dropbox

Google Docs (Drive)

Microsoft One Drive

Blackberry Service

eFax

Business Communication

Website FAQ

Online Knowledge Bases (support.software.dell.com/kb-product-select)

Community Discussion Forums (supportforums.cisco.com)

Online Chat (Zopim, Olark) – Eg: Namecheap.com

BPO / Call Centers – VoIP Lines

Remote Assistance (Remote Desktop / Team Viewer)

Customer Support

Online ERP software

Cloud Applications / Services

Recruitment and Training

Work from Home

Content Delivery / Downloads

Order Processing

Online Payment Gateways

Online Recognition / Branding, etc.

Internet for Operations

Internet and Business are inseparable now. In the future most businesses will be virtual.

Business <> Internet

In the next lesson we are going to compare and discuss about traditional marketing and eMarketing.

Next…

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