evolving the impact of usability testing: supporting new roles & business metrics
Post on 21-Mar-2017
116 Views
Preview:
TRANSCRIPT
Evolving The Impact of Usability Testing: Supporting New Roles & Business MetricsAndrew Jensen | VP of ProductParesh Vakhariya | Sr. Director of Product
Quick Housekeeping
1
• Control panel on the side of your screen if you have any comments during the presentation
• Time at the end for Q&A
• Today’s webinar will be recorded for future viewing
• All attendees will receive a copy of the slides/recording
• Continue the discussion using #uzwebinar
Agenda
• Dynamics of the evolving roles involved
in UX Testing• A redesign driven by The evolving
needs of our customers • Using UserZoom to improve UserZoom• Demo: Intuitive Design, Rapid Study
Creation & Instant Recruiting
Andrew JensenVP of Product, UserZoom
Paresh VakhariyaSr. Director of Product, UserZoom
End User
UX Researcher
UX Consultant
UX Architect
Visual Designer
Product Manager
Creative Director
UX Research - The Market is Growing !
Human Factors
EngineersInformationArchitects
UserResearchers
User ExperienceConsultants
User ExperienceDesigners
User Researchers
UX Developers
UX Strategist Product
ManagersDEM
AN
D E
XCEE
DS
SUPP
LY
In our previous lives, we lived here.
We wanted fast, in-the-wild, real-time testing, with instant insights.
We needed to adapt for
feedback on-the-go, multi-device,
and in a natural context
Then UXers became really busy people...
Increased demand for usability testing
How could they cope with this
increasing demand?
Automation Of Usability Testing• Software is helping automate the
tedious process of testing• Enabled companies to scale their
research, do more with less• Testing embedded in the design
process - test early, often, quickly• More teams need to collaborate to
create a better overall user experience• As a result, we see a WHOLE lot more
testing being done
EXECUTIVE STAKEHOLDER | CREATIVE DIRECTOR | UX RESEARCHER | VISUAL
DESIGNER | ART DIRECTOR | UX ARCHITECT | DEVELOPER
PRODUCT MANAGER | IXD PROTOTYPER | INTERACTION DESIGNER
USER FEEDBAC
K
Then & Now A Transformative Experience
Just-in-time nuggets of information : Actionable Insights
Dog-FoodingExample 1 – Duplicate Project
Dog-FoodingExample 2 – Validate Content
Dog-FoodingExample 3 – TOL Videos
Dog-FoodingExample 4 - 1st time experience
Dog-FoodingExample 5 - Can I add more than one segment?
Dog-FoodingExample 6 - Migrate desktop projects to mobile with 1 click
An agile roll-out to address user feedback
5 25
All stages with rollback option
50 all
Number of Customers
Ongoing measurement of key metrics
“Measure What Matters” – Ben Yoskovitz @ Lean Analytics MicroConf
Important metrics that matter to usIncremental• # of users who try the beta• # of users who stay in the beta (don’t revert
back)
Longer Term• Expansion of users in an account• NPS• Renewal Ratio
Let’s see a demo of the new UserZoom!
Q&AHave a question? Type your question into the chat panel
We loved having you with us today, thank you!
Need more info? We’re here to help.
Talk with one of our experts
userzoom.com/contact-us
top related