examining potentials for future of mobile internet laura männistö 9 february 2000

Examining potentials for future of mobile Internet

Laura Männistö

9 February 2000

Source: Ericsson.

Fixed

Mobile

Fixed Internet

Mobile Internet

0

150

300

450

600

750

900

1050

1200

1350

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Subscriber Growth(M

illi

on

s)

Minutemigration

Agenda

• Drivers to mobile Internet

• Challenges to mobile Internet

• Some potential application areas

• Examples

GOVERNMENT & RESEARCH

GOVERNMENT & RESEARCH EMAILEMAIL

WORLDWIDEWEB

WORLDWIDEWEB WIRELESS / MOBILE

INTERNETWIRELESS / MOBILE

INTERNET

Today

EMBEDDED INTERNETEMBEDDED INTERNET

Source: Motorola.

Internet Waves

Drivers for mobile Internet

• Meteoric growth of the Internet and mobile communications

• Increasing mobility• New applications, services and

business models• Enabling technologies

87%

52%

6%Telephone

lines

Cellularsubscribers

Internethosts

Annual growth 1990-1999

Mobile Evolution

Source: ITU World Telecommunication Development Report 1999, adapted from Matsushita Communication Industrial Co, Ltd.

Satellite

MacrocellMicrocell

UrbanIn-Building

Picocell

Global

Suburban

Basic TerminalPDA Terminal

Audio/Visual Terminal

Source: ITU World Telecommunication Development Report 1999, adapted from European Commission (DGXIII).

3G (IMT-2000) Network Architecture

Digital Services Vision

0

32

64

9.6

128

144

384

2,000 1G 2G 3G

VoiceVoice

Text MessagingText Messaging

Video StreamingVideo Streaming

Still Still ImagingImaging

Audio StreamingAudio Streaming

Da

ta T

ran

sm

iss

ion

Sp

ee

d -

k b

ps

ElectronicNewspaper

RemoteMedical Service(Medical image)

Video Conference(High quality)

Telephone (Voice)

Voice Mail

E-MailFax

ElectronicPublishing

Video on Demand:Sports, News Weather

Karaoke

Video Conference(Lower quality)

JPEG Still Photos

Mobile Radio

Viideo Surveillance,Video Mail, Travel

Image

AudioVoice-driven Web PagesStreaming Audio

DataWeather, Traffic, News,Sports, Stock updates

Mobile TV

E-Commerce

Source: Motorola.

Lots of Questions: Wireless Internet?

• Where is the demand?

• How to segment?

• How to classify?

• What price?

• What interface?

• Which standards?

• What kind of value chain?

• Which business models?

Demand: Characteristics of applications

• Personal• Location-based• Simple• Action-oriented

WirelessBusiness

Subscribers

WirelessConsumer

Subscribers

Intranet Hosted

Applications

Internet Hosted

Applications

Segmentation: Subscriber - Application

Interfaces

Which standards? - An alphabet soup

• SMS• GSM• WAP• GPRS• W-CDMA• W-LAN

• i-mode• XML• Bluetooth• EPOC• Jini• VXML

Ready to WAP?

• 37 operators announced WAP services in January 2000

• WAP will not be significant before GPRS packet switching and always on features

• WAP likely to be an interim technology

“Where Are the Phones”

“Wait And Pay”

Mobile applications

• Person-to-person (communications) services

• Mobile office (business) services

• Mobile E-commerce services

• Travel/location based services

• Entertainment/leisure services

• Telemetry (machine-to-machine) services

Person-to-person (communications) services

• Messaging (voicemail, SMS, e-mail, unified messaging)

• Computer Telephony Integration

Mobile office (business) services

• Internet/intranet access - browsing, file

transfer

• Corporate groupware / PIM synchronization

• Real-time support (expert-on-line)

• Remote diagnostics / maintenance

• Collaborative working (tele-prescence)

Mobile E-commerce services

Shopping

Ticketing

Gambling

& auctions

Banking

Trading

Source: Adapted from Ericsson.

Travel/location based services

• Timetable, schedule info

• Traffic information

• Yellow pages, intelligent directories

• Navigation services

• Tourist info / virtual tour guide

http://www.citikey.com/

Entertainment/leisure services

• News, sports, weather updates

• E-magazines

• Audio-on-demand

• Video-clips-on-demand

• Interactive games / gambling

• Health advice and information

• Education, training

Telemetry (machine-to-machine) services

• Remote monitoring & control• Data acquisition & metering• Remote or temporary E-POS• Surveillance• Traffic telematics (route guidance,

tracking etc.)

Additional services

• Security for mobile commerce

• Billing solutions for mobile commerce

Application Revolution

Traditional Application Portfolio

Access

Access

And

More

Access

Click-N-CallInteractive Chat

Surf-With-MeVideo Conferencing

Micropayments

Virtual Second LineUnified Messaging

CollaborationPersonal IVR

CD Quality SoundVideo Answering

MachineVirtual AssistantsOnline Directory

Worldwide ForwardingToll Bypass

QoS DifferentiationRemote Access

CoS DifferentiationInternet Voice Mail

Transaction

Productivity Enhancemen

t

Cost Savings

Next-Generation Application Portfolio

Source: USbancorp Piper Jaffray.

(Finland)

http://www.iobox.fi/

http://www.seprobilling.com/

(Ireland)

(Ireland)

http://www. jinny.ie

http://www.oz.com/

(Burlington, MA; Iceland, Sweden)

http://www.smallplanet.fi/

(Finland)

http://www.ztango.com/

(Finland)

http://www.moremagic.com

(Finland, United Kingdom, Germany)

http://www.wannago.com/

(Sweden)

http://www.acrosswireless.com

(Sweden, Hong Kong, Richardson USA)

http://www.icomera.com

(Sweden)

http://www.akumiitti.com

(Finland)