examining potentials for future of mobile internet
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Examining potentials for future of mobile Internet
Laura Männistö
9 February 2000
Source: Ericsson.
Fixed
Mobile
Fixed Internet
Mobile Internet
0
150
300
450
600
750
900
1050
1200
1350
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Subscriber Growth(M
illio
ns)
Minutemigration
Agenda
• Drivers to mobile Internet
• Challenges to mobile Internet
• Some potential application areas
• Examples
GOVERNMENT & RESEARCH
GOVERNMENT & RESEARCH EMAILEMAIL
WORLDWIDEWEB
WORLDWIDEWEB WIRELESS / MOBILE
INTERNETWIRELESS / MOBILE
INTERNET
Today
EMBEDDED INTERNETEMBEDDED INTERNET
Source: Motorola.
Internet Waves
Drivers for mobile Internet
• Meteoric growth of the Internet and mobile communications
• Increasing mobility• New applications, services and
business models• Enabling technologies
87%
52%
6%Telephone
lines
Cellularsubscribers
Internethosts
Annual growth 1990-1999
Mobile Evolution
Source: ITU World Telecommunication Development Report 1999, adapted from Matsushita Communication Industrial Co, Ltd.
Satellite
MacrocellMicrocell
UrbanIn-Building
Picocell
Global
Suburban
Basic TerminalPDA Terminal
Audio/Visual Terminal
Source: ITU World Telecommunication Development Report 1999, adapted from European Commission (DGXIII).
3G (IMT-2000) Network Architecture
Digital Services Vision
0
32
64
9.6
128
144
384
2,000 1G 2G 3G
VoiceVoice
Text MessagingText Messaging
Video StreamingVideo Streaming
Still Still ImagingImaging
Audio StreamingAudio Streaming
Dat
a T
ran
smis
sio
n S
pee
d -
k b
ps
ElectronicNewspaper
RemoteMedical Service(Medical image)
VideoConference
(High quality)
Telephone(Voice)
VoiceMail
E-MailFax
ElectronicPublishing
Video onDemand:
Sports, NewsWeather
Karaoke
VideoConference
(Lower quality)
JPEGStill Photos
MobileRadio
Viideo Surveillance,Video Mail, Travel
Image
AudioVoice-driven Web PagesStreaming Audio
DataWeather, Traffic, News,Sports, Stock updates
Mobile TV
E-Commerce
Source: Motorola.
Lots of Questions: Wireless Internet?
• Where is the demand?
• How to segment?
• How to classify?
• What price?
• What interface?
• Which standards?
• What kind of value chain?
• Which business models?
Demand: Characteristics of applications
• Personal• Location-based• Simple• Action-oriented
WirelessBusiness
Subscribers
WirelessConsumer
Subscribers
Intranet Hosted
Applications
Internet Hosted
Applications
Segmentation: Subscriber - Application
Interfaces
Which standards? - An alphabet soup
• SMS• GSM• WAP• GPRS• W-CDMA• W-LAN
• i-mode• XML• Bluetooth• EPOC• Jini• VXML
Ready to WAP?
• 37 operators announced WAP services in January 2000
• WAP will not be significant before GPRS packet switching and always onfeatures
• WAP likely to be an interim technology
“Where Are the Phones”
“Wait And Pay”
Mobile applications
• Person-to-person (communications) services
• Mobile office (business) services
• Mobile E-commerce services
• Travel/location based services
• Entertainment/leisure services
• Telemetry (machine-to-machine) services
Person-to-person (communications) services
• Messaging (voicemail, SMS, e-mail, unified messaging)
• Computer Telephony Integration
Mobile office (business) services
• Internet/intranet access - browsing, file
transfer
• Corporate groupware / PIM synchronization
• Real-time support (expert-on-line)
• Remote diagnostics / maintenance
• Collaborative working (tele-prescence)
Mobile E-commerce services
Shopping
Ticketing
Gambling & auctions
Banking
Trading
Source: Adapted from Ericsson.
Travel/location based services
• Timetable, schedule info
• Traffic information
• Yellow pages, intelligent directories
• Navigation services
• Tourist info / virtual tour guide
http://www.citikey.com/
Entertainment/leisure services
• News, sports, weather updates
• E-magazines
• Audio-on-demand
• Video-clips-on-demand
• Interactive games / gambling
• Health advice and information
• Education, training
Telemetry (machine-to-machine) services
• Remote monitoring & control• Data acquisition & metering• Remote or temporary E-POS• Surveillance• Traffic telematics (route guidance,
tracking etc.)
Additional services
• Security for mobile commerce
• Billing solutions for mobile commerce
Application Revolution
Traditional Application Portfolio
Access
Access
And
More
Access
Click-N-CallInteractive Chat
Surf-With-MeVideo Conferencing
Micropayments
Virtual Second LineUnified Messaging
CollaborationPersonal IVR
CD Quality SoundVideo Answering Machine
Virtual AssistantsOnline Directory
Worldwide Forwarding
Toll BypassQoS Differentiation
Remote AccessCoS DifferentiationInternet Voice Mail
Transaction
Productivity Enhancement
Cost Savings
Next-Generation Application Portfolio
Source: USbancorp Piper Jaffray.
(Finland)
http://www.iobox.fi/
http://www.seprobilling.com/
(Ireland)
(Ireland)
http://www. jinny.ie
http://www.oz.com/
(Burlington, MA; Iceland, Sweden)
http://www.smallplanet.fi/
(Finland)
http://www.ztango.com/
(Finland)
http://www.moremagic.com
(Finland, United Kingdom, Germany)
http://www.wannago.com/
(Sweden)
http://www.acrosswireless.com
(Sweden, Hong Kong, Richardson USA)
http://www.icomera.com
(Sweden)
http://www.akumiitti.com
(Finland)
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