excellence in journalism 2014 | student news social reporting
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#EIJ14 + SOCIALA quick guide to social reporting, sharing and engagement during #EIJ14
@ToTheVictorAugust 2014
Wednesday, August 6, 14
To deliver timely thoughtful updates from Nashville during Excellence in Journalism 2014 via real-time web applications and traditional media reporting services.
OUR MISSION
Wednesday, August 6, 14
INTRODUCING THE TOOLS
Wednesday, August 6, 14
YEAH RIGHT!
Wednesday, August 6, 14
BUT SERIOUSLY.
Wednesday, August 6, 14
Wednesday, August 6, 14
Let’agree to focus on these BIG 4 - but certainly not suggesting you can’t continue using others you may be a big fan of already.
Snapchat, Pinterest, Foursquare, Path and lots of others are awesome in their own right - but for the sake of not spreading our information too thin, we have our ‘final four.’
Now onto the fun.
s
Wednesday, August 6, 14
Wednesday, August 6, 14
There are many ways to use Twitter
Share
Connect
Discover
PromoteWednesday, August 6, 14
Tweet your beatFor journalists who post a concentrated
number of Tweets in a short time span, follower growth is 50% more than expected (1.5x).
Wednesday, August 6, 14
TWITTER 101 ·Use #EIJ14 hashtag
·Use Twitter handles every chance
·Tweet early and often
·Short, sweet and strive for timely
·Share links, stats + facts, cite sources
·Quotes are huge
·RT each other, @SPJ_Tweets, @RTDNA, speakers, attendees
·Leverage advance search and Twitter lists
Wednesday, August 6, 14
EIJ h
asht
ag
session hashtag
.@mention
wor
king
link
twitter pic
Wednesday, August 6, 14
PHOTOS!
VIDEOS!
VISUALS!
LINKS!
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Wednesday, August 6, 14
·Keep status updates short, sweet (provocative)
·Schedule posts for different times, spread out
·Photos are weighed more on FB, more likely to go viral
·Use links when possible, clean up header before posting
·Calls to action: questions, polls, solicit comments
·Good idea to like EIJ page
FACEBOOK 101
Wednesday, August 6, 14
Wednesday, August 6, 14
Wednesday, August 6, 14
·Use simple filtering apps if necessary (Snapseed, PS Express)
·Do not use borders. They distract from image.
·Use #EIJ14 hashtag
·Add short and memorable caption
·Add geolocation to integrate mapping
·Connect your Facebook, Twitter, Tumblr and Foursquare for cross-posting
·Most of all: leverage ‘experiential’- take your audience there!
INSTAGRAM 101 -‐ photos -‐
Wednesday, August 6, 14
·Different from Vine: 15 secs, filters, editing, no looping
·Lighting is key - natural light optimum
·Think about sound - use external mics when possible
·Select a quality thumbnail (encourages views)
·Edit as you go - add, delete scenes before uploading
INSTAGRAM 101 -‐ video -‐
Wednesday, August 6, 14
Wednesday, August 6, 14
#VINE
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·6 seconds - use wisely, be creative!
·Connect with Twitter feed, cross-post
·Be strategic - optimum medium for my message?
·Can now Re-Vine others
·Use search function to find others at #EIJ14
VINE 101
Wednesday, August 6, 14
SHOWCASE PLATFORMSWednesday, August 6, 14
More on the showcase platforms closer to Nashville and once we arrive. Faith and I will be hands-‐on to support your exploration and executions.
For now, recommend you focus on the following:
★ Become even more adept with Twitter, FB, Instagram and Vine. Start using everyday.
★ Begin entering your social network info and ideas into our Wiggio site.
★ Study the EIJ program schedule.
★ Think about the people, panels, topics and interesting areas you’d like to cover.
Wednesday, August 6, 14
FINAL PIECE OF ADVICE:GIVE FAIR WARNING TO YOUR NETWORKS
Ex. “Hey, I’ll be in Nashville next week for #EIJ14. My social feeds will be chock-‐full of great stuff from the conference. Just letting you know in advance.
Unfollow me for a few days if you need to, but don’t forget to come back!”
Wednesday, August 6, 14
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