exec summary of the apple appstore marketing and advertising guidelines for developers
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Apple’s App StoreMarketing and Advertising Guidelines for Developers
An Executive Summaryto the
of September 2012
by Mathieu Vaidis
for the Paris CocoaHeads - November 8th
This work is licensed under a Creative Commons Attribution 3.0 Unported License.
WarningThis document’s is not an Official Apple document.
This is only a summary of the Apple’s App Store Marketing and Advertising Guidelines for Developers
The purpose of this presentation is to give you an overview and does not replace the original document.
Should you plan Advertising and Marketing activities you must read the full text original document.
The information in the guidelines is subject to change so please check for updates in the App Store Resource Center athttp://developer.apple.com/appstore
You must get Apple’s Approval for
Video
or materials with high visibility in any format
all marketing or advertising materials in the following
Apple can review work-in-progress materials; however, all final materials must be approved by Apple before broadcast or publication.
5 to 7 days response
All correspondence should be in English & English localization of materials if necessary
New AppStore Badges
for ONline for OFFline
Español Latino(Spanish Latin America)
Español(Spanish)
Polski(Polish)
Français(French)
Português(Portuguese)
Português Brasil(Portuguese Brazil)
They come in different languages
They come in 36 different languagesBahasa Indonesia (Indonesian)
Bahasa Melayu (Malay)
Ceština (Czech)
Dansk (Danish)
Deutsch (German)
Eesti keel (Estonian)
English
Español (Spanish)
Español Latino (Spanish Latin America)
Français (French)
Italiano (Italian)
Latviski (Latvian)
Lietuviškai (Lithuanian)
Magyar (Hungarian)
Malti (Maltese)
Nederlands (Dutch)
Norsk (Norwegian)
Polski (Polish)
Português (Portuguese)
Português Brasil (Portuguese Brazil)
Pусский (Russian)
Românã (Romanian)
Slovencina (Slovak)
Slovenšcina (Slovene)
Suomi (Finnish)
Svenska (Swedish)
Tagalog (Filipino)
Tiêng Viet (Vietnamese)
Türkçe (Turkish)
Ελληνικα (Greek)
български (Bulgarian)
ภาษาไทย (Thai)
한국어 (Korean)
日本語 (Japanese)
简体中文 (Chinese Simplified)
繁體中文 (Chinese Traditional)
Must be used in both marketing and advertising communications,
such as TV spots, print ads, video trailers, email, newsletters, and websites, whenever you promote your app offered on the App Store.
Only the badges shown here are approved by Apple
They only come in black and white as shown here
You can place them on a Black Background
You can place them on a White Background
You can place them on a Solid color Background
You can place them on a background image
as long as legibility is not diminished
Cannot be used in white
Cannot be colored
Cannot be animated, rotated, or tilted
use the iTunes Logo
You cannot either
use the Apple logo on it’s own
refer to iOS,instead use the correct
product name
= 10 mm (print)
= 40 px (screen)
Minimum size
Clear space:1/4 of height
Size & Margins
On media with very limited layout space,such as banners for mobile devices,
Clear space:1/10 of height
= clearly legible
Minimum size
The badge cannot be the dominant graphic in the layout. It must be placed below or after the app or company name or identity.
Banner example
Video example
Advertising ad sign-off Banner ad
Mobile examples
Print ad examples
You can also refer to the App Store in text.
When it comes to display your app on an Apple ProductsAlways use Apple-provided product images and
full network icon(or product designator)
+full wifi icon(no carrier)
full battery icon
if your app runs full screen, extend your app over the status bar
Never display an Apple product’s Home screenor any icon that you do not own.
Don’t use the white products
Do not place promotional copyon an Apple product screen
Place violators, bursts, and promotional copy beside the product images, not on top of them
Do not crop, cut off, overlap, animate, flip, spin, rotate, tilt, angle, render in 3D, display blank screen, add cases or
covers, or obstruct any part of the Apple product images.
Custom still photography and video of Apple products are allowed only with express written consent and approval from Apple.
Do not group Apple products with competitive products.
Always display Apple product images on their own.
Display your app on the screen exactly as it appears when your app is running. (authentic screenshots)
✓
Do not incorporate Apple product images into your screenshots on the App Store
Screenshots should display only the actual screen images from your app that a user will see when the app is running.
Do not die-cut a printed
promotion in the shape of an Apple
product image.
Do not engage in “suspension of disbelief ” by showing Apple products or your app in a fantastic or unrealistic manner.
Do not use an Apple product to take advantage of the promotional value of the Apple brand.
Do not show products engaging in actions they are not capable of performing, such as flying through the air or swimming underwater.
Your app should stand on its own merits.
In your promotional activitiesUse the correct capitalization
and no variations or plural forms
iPhone ✓ iPad ✓
iPod touch ✓
iTouch iPodtouchesiPhones iPads
Do not list Apple product names that are not compatible with your app
Do not imitate Apple typography. App Store messaging should match the typographical style of the rest of your communication.
Do not suggest ownership of the Appstore. For example, do not use Get your favorite games on the (Company name) App Store. Instead use Get your favorite (Company name) games on the App Store.
Do not use the term downloadable.
Never refer to Apple operating systems. Instead, list Apple product names.
Never use a Myriad font for App Store-related text
Never typeset Apple product names using all uppercase letters.
Never typeset Apple product names with a lowercase i followed by all uppercase letters.
Use the App Store icon only when displaying a lineup of media icons with a similar shape and size.
Never use the icon instead of the App Store badge on marketing communications, even when layout space is limited.
All the best for your marketing activities!
Visit the Marketing Resources page and download the Apple Official Artwork here :http://developer.apple .com/appstore/resources/marketing.
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