executive certificate program in digital marketing ... · course benefits certificate of completion...
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From IIM Raipur
Executive Certificate Program in
DIGITAL MARKETING & SOCIAL MEDIA STRATEGY
PROGRAM OVERVIEW
COURSE BENEFITS
CERTIFICATE OF COMPLETION FROM IIM RAIPUROn successful completion, you will receive certificate of completion from IIM Raipur
SOCIAL MEDIA & DIGITAL MARKETING ANALYTICSLearn to manage Google Adwords accounts and perform campaign analytics
EXPOSURE TO LATEST DIGITAL MARKETING CHANNELS & SOCIAL MEDIA STRATEGIESLearn about the latest innovations in Digital Marketing and how to leverage social mediafor maximum impact
DIGITAL MEDIA PLANNINGLearn how to develop and execute a successful Digital Media Plan
EXPERIENTIAL LEARNINGKnowledge imparted through hands-on exercises, discussions and simulations to develop practical skills that can be applied to real life scenarios
By 2021, global retail e-commerce sales will reach $4.5 trillion
As of June 2018, Facebook had 1.47 billion daily active users and 2.23 billion monthly active users
Approximately 3.03 billion people are on social media across the globe
WHO SHOULD ATTEND?
ELIGIBILITY
PEDAGOGY
FACULTY
PROF. SUMEET GUPTA
Prof. Sumeet Gupta is affiliated as a Professor in the Dept. of Information Technology and Systems at IIM Raipur. He is also heading the Centre for Digital Economy at IIM Raipur. He is a prolific researcher with inter-national publications of very high repute to his credit. He received PhD (Information systems) as well as MBA from National University of Singapore (NUS) and BE (Mining) from GEC Raipur. He has a total of 16 years of work experience in Industry, Teaching and Research, during which he worked with L&T India, The Logistics Institute-Asia Pacific, Singapore and SSGI Bhilai before joining IIM Raipur.
PROF. BHARAT BHASKER
Prof. Bharat Bhasker is the current Director of IIM Raipur. Before joining IIM Raipur, he was associated with IIM Lucknow for over 2 decades having served in various capacities including being the acting Director of IIM Lucknow in 2015. An authority in the area of digital economy, he has published multiple papers in interna-tional academic journals of high repute. He has also authored two books related to e-Commerce: a) Electron-ic Commerce: Framework - Technologies and Applications and b) Recommender Systems in e-Commerce. He is a B.Tech from IIT Roorkee & a Ph.D from Virginia Polytechnic Institute and State University
PROF. SANJEEV PRASHAR
Prof. Sanjeev Prashar is the Academic Dean at IIM Raipur. A leading name in the education sector, specifically in the field of marketing, he has nearly 3 decades of teaching experience under his belt - both in graduate pro-grammes as well as corporate trainings. He is also the chairperson for Executive Education and Consultancy at IIM Raipur. He completed his MBA and his Ph.D. from University of Kurukshetra.
Prof. Shabbir Husain R.V. is affiliated as an Asst. Professor in the Dept. of Marketing at IIM Raipur. Having completed his PGDM from IIM Calcutta, he completed his doctoral programme from XLRI, Jamshedpur. He comes with 16 years of work experience in leading organizations including Boston Consulting Group, Tata AIA Life, TCS and IIM Udaipur.
PROF. SHABBIR HUSAIN R.V.
IIM RAIPUR
ABOUT INSTITUTE
PROGRAM DETAILS
Program Commencement: 15/12/2019
Schedule of classes: Sunday from 10.00 a.m. to 01.15 p.m.
Duration: 5 Months
PROGRAM FEE
For Indian Residents : Rs. 75,000 + GST
For International Residents : USD 1700
Instalment Options Available
SYLLABUS
SYLLABUS
ASSESSMENT
FOR MORE DETAILSVisit: www.talentedge.com
Write in to - enquiry.dtd@talentedge.in or call at +91-8376000600
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