experiencing brands | from inside out

Experiencing Brandsfrom inside out...

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Hello ! :)

What is a brand?

Some brands that all of us are familiar with…Some brands that all of us are familiar with…Some brands that all of us are familiar with…Some brands that all of us are familiar with…

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Branding is the visual look

of a company.

Branding is the visual look

of a company.

True. True. True. True. But…But…But…But…

Branding is ^̂̂̂ the visual

look of a company.

not only

Lets relook at the brands….Lets relook at the brands….Lets relook at the brands….Lets relook at the brands….

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What do they mean to their users?What do they mean to their users?What do they mean to their users?What do they mean to their users?

refresh play delight

elegant easy simple

Branding is

a perception, a belief, a

differentiator, an

expectation, a fulfilled

promise…

How can these be fulfilled

by your brand?

Understand the

user’s desired experience

Image courtesy Idean Enterprises Inc.

Doesn’t need to have ‘all’ the featuresDoesn’t need to have ‘all’ the featuresDoesn’t need to have ‘all’ the featuresDoesn’t need to have ‘all’ the features

Keep in mind the

product ecosystem

There is an entire world outside your product…There is an entire world outside your product…There is an entire world outside your product…There is an entire world outside your product…

Design productDesign productDesign productDesign product----service relationships…service relationships…service relationships…service relationships…

Deliver your product’s

brand promise

Be precise about your value proposition…Be precise about your value proposition…Be precise about your value proposition…Be precise about your value proposition…

Customers are clever.. Give them some credit !Customers are clever.. Give them some credit !Customers are clever.. Give them some credit !Customers are clever.. Give them some credit !

Delight your customer

Take the burden off the user… for a while..Take the burden off the user… for a while..Take the burden off the user… for a while..Take the burden off the user… for a while..

Give a little more than the customer expects…Give a little more than the customer expects…Give a little more than the customer expects…Give a little more than the customer expects…

Doesn’t have always be highly functional…Doesn’t have always be highly functional…Doesn’t have always be highly functional…Doesn’t have always be highly functional…

Associate your brand with

a unique product feature

A feature can become a brand evangelist…A feature can become a brand evangelist…A feature can become a brand evangelist…A feature can become a brand evangelist…

Don’t follow the crowd… stress on little details…Don’t follow the crowd… stress on little details…Don’t follow the crowd… stress on little details…Don’t follow the crowd… stress on little details…

Doesn’t have to be proven before…Doesn’t have to be proven before…Doesn’t have to be proven before…Doesn’t have to be proven before…

• Start with the user insight from your research

• Design an experience and not a technology system

• Keep going back to the user to verify your concept

• Keep going back to the user insight

• Have a ‘unique feature’ to get people talking

A few thoughts on how this can be done…A few thoughts on how this can be done…A few thoughts on how this can be done…A few thoughts on how this can be done…

Thank you.

Gaurabh Mathure�gaurabh@desolve.co.in | www.desolve.co.in