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EXPLORE. EQUIP. RESOLVE.

Marketing and Sales Support

2016 CDP Practitioners Survey

Goal of the Survey

Gain insight and validate the support our practitioners find valuable for their business and customers.

Results

Key Findings

Next Steps

MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 31/26/2017

Survey Base and Responses

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Accounts Sent Survey

Completed Survey

ResponseRate

Active 387 70 18.1%

Total 1906 124 6.5%

RespondedActive: 18.1%

Responded

Total: 6.2%

Role and Where They Work

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70% of respondents consider themselves Practitioners, Consultants or Coaches.

2 out of 3 are self employed or own their own business.

67%

33%

Based on 40 CDP Active Respondents

Members’ Associations

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10 44

44

244

ICF

SHRM

ODN

ACR

ATD

APA

Other

Based on 43 CDP Active Respondents

There isn't a single association, 77 associations were identified.

ICF (10 of 43 Active) was the most common, 23% of respondents.

How helpful would the following be for you?All participants (110)

MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 1/26/2017 7

0 20 40 60

Conflict-related content to share on social/web.

A web site for your practice/business.

CDP Assessment brochures and literature.

Information on how to better utilize the CDP in your role.

Content related to conflict management and the CDP forpresentations and proposals.

Industry-specific case studies.

Extremely

Very

Somewhat

Not Very

 Not at All

3.8 avg71% Very/Extremely

3.5 avg56% Very/Extremely

3.5 avg50% Very/Extremely

3.6 avg59% Very/Extremely

4.1 avg83% Very/Extremely

3.9 avg69% Very/Extremely

1 to 5 Scale

How helpful would the following be for you?Practitioners, Consultants, Executive Coaches (76)

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0 10 20 30 40

Conflict-related content to share on social/web.

A web site for your practice/business.

CDP Assessment brochures and literature.

Information on how to better utilize the CDP in your role.

Content related to conflict management and the CDP forpresentations and proposals.

Industry-specific case studies.

Extremely

Very

Somewhat

Not Very

 Not at All

3.8 avg69% Very/Extremely

3.5 avg57% Very/Extremely

3.6 avg53% Very/Extremely

3.6 avg59% Very/Extremely

4.3 avg86% Very/Extremely

4.0 avg69% Very/Extremely

1 to 5 Scale

Open-Ended Questions:Service, Support and Other Suggestions

Total of 120 additional responses.

Feedback covered a variety of topics, but most reinforced what was asked in the initial survey question on support.

One item mentioned frequently was improvements to the online assessment application for practitioners and users.

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KEY FINDINGS

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Industry-Specific Case Studies

Content for Presentations and Proposals

Content to Share on the Web and Social Media

Improved Experience With the Online CDP

KEY FINDINGS

Interested in resources to assist in communicating with their clients.

AWARENESS CONSIDERATION CLOSE SUPPORT

1 2 3 4

Conflict Cost Calculator

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1

Blog Posts

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1

Conflict Style Scales

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1

Mark Davis, Ph.D.

Case Studies

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2

Industry-Specific Reports on Conflict

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2

Mark Davis, Ph.D.

Presentation Materials

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2

Coaching and Trainer Tool Kit

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3

Coaching Tool Kit

Coaching Tactics

Coaching Activities

Coaching Tools

Print and PDF

Quarterly Webinar Series

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3

Promoting Your

Practice

Improving Your

Coaching Skills

Expanding Your

Portfolio

Mastering Personal

Skills

Standards for Measuring Success

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3

CTR = Click Through Ratef(x) = Unique Clicks / Unique ViewsResults can vary based on type and audience, 20% CTR is a

CVR = Converted Visitorsf(x) = Leads / VisitorsThe closer to 100%, the more optimized a landing page.

CVL = Converted Leads to a Salef(x) = Sales Transactions / LeadsConversion rates can vary, 10% to 20% is a quality rate.

CPL = Cost Per Leadf(x) = Cost / Qualified Leads HR-related contacts historically average $30 to $40 a lead.

ROI = Return of Investmentf(x) = Incremental Revenue / Marketing CostGiven a relatively low cost of goods sold, a 2:1 to 3:1 ratio is a decent starting point.

CPC = Cost Per Clickf(x) = Cost / Total ClicksResults can vary based on type and audience.

Online Assessment: onlinecdp.org

Improvements Made In 2016

Moved from server to a virtual machine on AWS.

Hardened both the application and server to improve security.

Numerous improvements to the interface throughout the year.

Still limitation with the technology to provide the best user experience for you and your clients.

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2.0

4

Online Assessment: onlinecdp.org

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2.0 Responsive and modern design to match

current branding.

4

2.0Online Assessment: onlinecdp.org

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Responsive and modern design to match current branding.

Allow for on-going improvements to features and functionality.

4

2.0Online Assessment: onlinecdp.org

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Responsive and modern design to match current branding.

Improved interface accessible by clients and customers from any location and any format.

Allow for on-going improvements to features and functionality.

4

2.0Online Assessment: onlinecdp.org

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Responsive and modern design to match current branding.

Improved interface accessible by clients and customers from any location and any format.

Allow for on-going improvements to features and functionality.

Address evolving and ever changing security and privacy standards.

4

2.0 Timeline

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4

January 3 - 15: General Objectives

• Technology & Architecture

January 15 - 31: Initial Front-end and Backend

• Initial Graphic User Interface (GUI) and Backend

February 1 - 28: Finalize GUI and Build

• Features, Functions, Roles, Languages and Testing

March 01 - Deployment Day

• Security Review, Beta Testing and Release

Seeking Beta Testers

Matt DregerDirector of Digital Marketing

dregerml@eckerd.edu