export and import of roses from india

EXPORT AND IMPORT OF ROSES FROM INDIAPresented by:

Sandip D. Surwade

Krushna T. Thombre

INTRODUCTION…

FLORICULTURE IS THE AESTHETIC OF HORTICULTURE, WHERE DEALS WITH CULTIVATION OF ORNAMENTAL, ANNUALS, BIENNIALS AND PERENNIALS INCLUDING POTTED ONES.

FLOWERS ARE EXPORTED IN TWO FORMS FRESH FORM FOR BOUQUETS AND ORNAMENTAL PURPOSES.DRIED, DYED, BLEACHED ETC. FOR OTHER PURPOSES…

According to a report of the APEDA, the total area under flower crops was estimated around 34,000 hectares, which included 24,000 hectares under traditional flowers such as marigold, jasmine, aster, rose, chrysanthemum, tuberose and 10,000 hectares under modern flowers like cornation, rose, gerbera, gladiolus, anthurium.

More than 50% of the floriculture units are based in South zone mainly in Karnataka, Andhra Pradesh, Tamil Nadu. Also West Bengal, Maharashtra, Rajasthan have large areas under floriculture.

Returns from floricultural products were estimated at Rs.205 Crores, which included Rs.105 Crores from traditional and Rs. 100 Crores from modern flowers.

ROSES EXPORT &IMPORT IN INDIA

India is the largest supplier of roses to Japan and Australia The export of roses for the coming Valentine's Day (February 14) is expected to be about Rs. 25 corer, estimated to be a 20% rise over last year.

Corporate houses in the floriculture business

in Pune and Bangalore, the country's major rose growing areas, are gearing up to export lakhs of roses to world markets.

Century International, located at the Talegaon floriculture park near Pune is expecting to export about eight lakhs stems from January 28 to February 9.

"After export order are met, we will send about one lakhs roses to the domestic market from February 10 to 13

The firm exports about 40 lakhs stems annually. The corporate exporters are presently busy negotiating with small farmers, who cannot export directly. About 20 to 25% of flowers exported during this season are sourced from the small farmers.

Prices for red roses depend on their colour and the length of the stem; those with stem length of 70 cm can fetch about Rs. 25 per stem, while stems of one meter length go for Rs. 40, though most exporters do no find it feasible to send one meter long stems.

In the domestic market, growers get Rs 4 to 5 per stem, the retail value of which is more than Rs 25 during this season.

Though the exact turnover of rose exports during the Valentine season is not available with any agency, it is estimated to be around Rs 25 crore this year.

ROSES

We currently grow and supply the following varieties of cut flower roses:

EXPORT OF ROSES

India’s total export

Export in Rs Lakhs

% share % Growth

2011-12(Apr-Jun)

32,525,048.92 367.11 0.0011 NA

2010-2011 114,264,897.18

1,993.63 0.0017 20.20

2009-2010 84,553,364.38 1,658.62 0.0020 408.31

2008-2009 84,075,505.87 326.30 0.0004 NA

2007-2008 65,586,352.18 NA NA NA

EXPORT OF ROSES COUNTRY WISE 42…

COUNTRY Values in Rs. Lacs

2009-2010 2010-2011 %Growth

AUSTRALIA 79.80 140.05 75.51

BAHARAIN IS 15.52 16.94 9.15

GERMANY 60.63 22.67 -62.60

GREECE 18.70 6.57 -64.88

JAPAN 331.39 551.56 66.44

ITALY 17.65 10.03 -43.18

KUWAIT 16.80 27.03 60.88

LEBANON 13.84 7.17 -48.23

MALAYSIA 61.43 79.55 29.51

CONT…

COUNTRY Values in Rs. Lacs

2009-2010 2010-2011 %Growth

NEW ZEALAND 75.75 23.46 -69.03

QATAR 13.61 18.20 33.72

SAUDI ARAB 81.73 30.15 -63.11

SINGAPORE 68.03 39.00 -42.67

U ARAB EMTS 179.96 208.59 15.91

U K 501.69 558.69 11.36

Total 1,658.62 1,993.63 20.20

EXPORT OF ROSES GRAFTED OR NOT

India's total export

Export in Rs Lacs

% share % Growth

2011-12(Apr-Jun)

32,525,048.92

96.68 0.0003 NA

2010-2011 114,264,897.18

604.92 0.0005 -48.80

2009-2010 84,553,364.38

1,181.40 0.0014 359.26

2008-2009 84,075,505.87

257.24 0.0003 328.9

2007-2008 65,586,352.18

59.96 0.0001 -71.01

2006-2007 57,177,928.52

206.82 0.0004 -18.03

2005-2006 45,641,786.15

252.33 0.0006 984.05

2004-2005 37,533,952.62

23.28 0.0001 -35.5

CONT…

Indias total export

Export in Rs Lacs

% share % Growth

2003-2004 29,336,674.75

36.09 0.0001 32.05

2002-2003 25,513,727.66

27.33 0.0001 -60.62

2001-2002 20,901,797.34

69.39 0.0003 270.10

2000-2001 20,357,101.09

18.75 0.0001 -50.51

1999-2000 15,956,177.56

37.88 0.0002 -40.76

1998-1999 13,975,315.65

63.95 0.0005 -22.00

1997-1998 12,927,770.02

81.99 0.0006 -6.71

1996-1997 11,881,797.38

87.88 0.0007 NA

EXPORT OF ROSES GRAFTED OR NOT COUNTRY WISE

COUNTRY Values in Rs. Lacs

2009-2010 2010-2011 %Growth

AUSTRALIA   NA 3.48 NA

CANADA 0.67 0.31 -54.34

DJIBOUTI NA  0.05 NA

ETHIOPIA 1,128.80 536.83 -52.44

GERMANY 6.07 NA  NA 

JAPAN   NA 3.03 NA 

LEBANON 0.96 23.80 2,370.80

MALDIVES 0.01 NA  NA 

MAURITIUS 0.23 0.16 -28.36

CONT…

COUNTRY Values in Rs. Lacs

2009-2010 2010-2011 %Growth

NEPAL 2.02 0.41 -79.60

NETHERLAND 0.97 NA  NA 

NEW ZEALAND NA  0.08  NA

POLAND 1.09   NA NA 

SRI LANKA DSR  NA 2.49 NA 

U ARAB EMTS 0.15 1.31 788.19

U S A 40.42 32.97 -18.44

Total 1,181.40 604.92 -48.80

IMPORT OF ROSES

Indias total Import

Import in Rs Lacs

% share % Growth

2011-12(Apr-Jun)

54,102,658.61 NA NA NA

2010-2011 168,346,695.57

0.09 NA NA

2009-2010 136,373,554.76

1.39 0.0000 NA

2008-2009 137,443,555.45

NA NA NA

IMPORT OF ROSES COUNTRY WISE

COUNTRY Values in Rs. Lacs

2009-2010 2010-2011 %Growth

ETHIOPIA   0.09  

THAILAND 1.39    

Total 1.39 0.09 -93.20

IMPORT OF ROSES GRAFTED OR NOT Indias total

ImportImport in Rs Lacs

% share % Growth

2011-2012(Apr-Jun)

NA NA NA NA

2010-2011 168,346,695.57

0.09 0.0000 -93.20

2009-2010 136,373,554.76

0.88 0.00 -66.33

2008-2009 137,443,555.45

2.60 0.00 37.81

2007-2008 101,231,169.93

1.89 0.00 -83.82

2006-2007 84,050,631.33

11.68 0.0000 46.27

2005-2006 66,040,890.33

7.98 0.0000 -7.34

2004-2005 50,106,454.03

8.62 0.0000 326.22

CONT…

Indias total Import

Import in Rs Lacs

% share % Growth

2003-2004 35,910,766.37

2.02 0.0000 -59.93

2002-2003 29,720,587.40

5.05 0.0000 -55.52

2001-2002 24,519,971.86

11.34 0.0000 19.00

2000-2001 23,087,276.04

9.47 0.0000 -87.26

1999-2000 21,552,843.89

74.30 0.0003 -85.55

1998-1999 17,833,185.44

167.83 0.0009 -83.75

1997-1998 15,417,628.82

1,033.05 0.0067 -52.97

1996-1997 13,891,966.47

2,196.52 0.0158 NA

IMPORT OF ROSES GRAFTED OR NOT COUNTRY WISE 2009-2010

COUNTRY Values in Rs. Lacs Quntity in thousands

ETHIOPIA 0.81 0.20

NETHERLAND 0.06 0.03

Total 0.88

CONCLUSION

The price of one rose is Rs 50 in avg in export or import in 2010-11.

Exporters should plan and monitor effective quality control measures right from production to post harvesting, storage, and transportation.

An analysis of strengths, weaknesses, opportunities of the floricultural industry shows that India has immense potential for export of floricultural products.