export frozen dried dragon to canada - marketing strategy

GROUP 6: EXPORT FROZEN SUBLIMATE DRIED DRAGON FRUIT TO CANADA

NAME STUDENT’S CODETrần Thị Hoàng Diệp K134020103Huỳnh Thị Hồng Hòa K134020136Lê Quang Khang K134020147Lê Thị Phượng K134020189Mai Thị Kim Phượng K134020190Nguyễn Thị Ngọc Phượng K134020191Nguyễn Oanh Phương Thảo K134020216Bùi Thị Mai Trang K134020239Lê Thị Quỳnh Trang K134020242Trần Ngọc Vinh K134020258

GROUP 6

ENVIRONMENT ANALYSIS OF CANADA

PRODUCT ANALYSIS

ENTRY MODE

MARKETING MIX

I

II

III

IV

CONTENT

ENVIRONMENT ANALYSIS OF CANADA

POPULATION: 35,872,748 (2016)

AGE DISTRIBUTION

UNDER 15 15 TO 60 60+

PHYSICAL GEOGRAPHY

- Located in North America- Covering 9,984,670 km2

- The second largest country in the world

- Climate: Canada has a diverse climate. Throughout the north to the south, inland to the coast,

POLITICAL

PARLIAMENTSOVEREIGN

SENATEHOUSE OF COMMON

POLITICAL

SOVEREIGN

KING OR QUEENREPRESENTED IN CANADA

BY THE GOVERNOR GENERAL

SENATE

POLITICAL

Senate has 105 seats and its members are appointed by the Governor General on the advice of the Prime Minister.

HOUSE OF COMMON

POLITICAL

A representative chamber made up of members of parliament elected by the people

LEGAL

LEGAL SYSTEM

EXECUTIVE(Cabinet)

LEGISLATIVE(Parliament)

JUDICIAL(Courts)

LEGAL

LEGAL

1st• The Cabinet presents

legislation to the Parliament

2𝑛𝑑

• The Parliament: debate and approval

3rd • Queen or Governor General

give the bill official “assent.”

THE LEGISLATION

All goods imported into Canada must report to the Canada Border Services Agency (CBSA)

LEGAL

The regulations on

import:

Formal trade

barriers:Duties and taxes: 7% goods and services tax (GST) on most items goods and services sold in Canada market.

Other requirements: common customs clearance regulations for goods imported into Canada under any form

CULTURE

RACE:

CUTURAL

RELIGION:

CULTURE

Family composition:

CULTURE

Eating Habits/Manners

The Canadian standards are very high and significantly concerned about the nutritional

content.

CULTURE

Eating Habits/Manners

•Dining Culture

o - The trend of single family is becoming more popular.

o The trends for convenient, nutritious snacks are increasing.

o Shifting from 3 meals to smaller meals for a day.

- Canadians often go straight to the main topic.- Canadians is interested in the quality of service

seriously

CULTURE

Negotiation culture

ECONOMY

The 11th largest economy in the world

ECONOMY

- Canada is a member of G7, OECD, TPP.

ECONOMY

- 5 main industry

Agriculture Service

Manufacturing Energy Technology

II. Product analysis2.1. FEVA DRAGON FRUIT CHIPS 2.2. FRUIT DEMAND OF CANADIAN2.3. COMPETITORS2.4. TARGET CUSTOMER

2.1. FEVA DRAGON FRUIT CHIPS

2012

FEVA

-Modern freeze-drying-No oil-No sugar-Natural sweet

- Snack- Serve with milk- Desser

USAGE:

Freeze-drying

Pre-procce

ssFROZEN

Vacuum sublimati

on

Humid remov

al

In the end of 2012, three containers of Feva Dragon Fruit Chips were exported to the US

FRUIT DEMAND OF CANADIAN

In a past decade, the amount of fruits and vegetables imported to Canada market increased significantly

COMPETITORS

Rival from Vietnam

Canadian market

Rival from VietnamRival from Viet

Rival from Vietnam

• CANADIAN MARKET

Source: ITC

III. MODE OF ENTRY

PRELIMINARY MARKET - ENTRY STRATEGY

5.1 Product strategy

5.1 PRODUCT STRATEGY

Family composition:

5.1.1. Labeling

-The name of the product: “Feva Dragon Fruit Chips”.-A list of ingredients and components-A best before date-A net quantity declaration in metric-Nutrition Facts table-Origin claim

5.2.2. Packaging- Name and address of the manufacturer or exporter- The date of packaging- UPC or other bar codes, are noted on each product- Packaging: 10 bags/ box; 20 boxes/carton.- Shipment number (specify each trip)- Eco Packaging: GAP will choose this kind of materials for packaging and it does not have bad effects on the environment.

•5.1.3. Quality

1• Ingredients

2•Nutrition

3•Quality Testing

5.2 Distribution

Channels

• Supermarkets

• Convenient stores

• Import Intermediates

5.3 Promotion strategy

5.3.1. Online channel

• Television commercials

• Social networks

• Viral clip

5.3.1. Offline channels

5.4 Price strategy

Price: 5.99 USD each package (3 ounce)

THE END and

THANKS FOR LISTENING

ROUP 66