eyewonder adobe tour final ppt

REINVENT YOUR APPROACH TOINTERACTIVE DIGITAL ADVERTISING

ADVANCE with EYEWONDER

EYEWONDER WORLDWIDE :: ABOUT US

• Leading Interactive Digital Advertising company connecting the most compelling & effective campaigns to your widest audiences – since 1999 • Tools and services to create, deliver, report and analyse on online ad formats and features

Today we will cover:

Latest in-page and in-stream advertising trends/opportunitiesImproving campaign workflowMeasuring campaign successClient success stories

Today we will cover:

Latest in-page and in-stream advertising trends/opportunitiesImproving campaign workflowMeasuring campaign successClient success stories

INTERACTIVE DIGITAL ADVERTISING :: REINVENTED

INTERACTIVE DIGITAL ADS :: IN-STREAM

Interactive Pre-RollInteractive Ticker

New interactive in-stream ad formats from EyeWonder:• Interactive and measurable formats – just like in-page• Video consumption moving from TV to online• Standardization creates interactive ad buying opportunities• Flexible and scalable creative workflow

click image for online demo click image for online demo

Samples provided for demo use only

360 Degree Video

H.264 VideoLiveWonder Video

INTERACTIVE DIGITAL ADS :: IN-PAGECapitalising on Adobe CS4 and FMS 3.0/3.5 technologies: 3-D Expandable (AS3 + Flash 9)

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Samples provided for demo use only

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In-Stream RoadBlock

In-Page

INTERACTIVE DIGITAL ADS :: CROSS-PLATFORM

click image for online demo

click image for online demo

Samples provided for demo use only

click image for online demo

CASE STUDY :: VOLVO SWITZERLANDEyeWonder partnered with agency Plan.Net Suisse to power a new video ad format for Volvo

Advanced Results ::• Total interaction rate: 67%• Unique interaction rate: 35.97%• Average total time of interaction: 51.09 seconds• Click-through rate: 1.10%• New expandable wallpaper video ad format introduced on Swiss site

Samples provided for demo use only

click image for online demo

ADVANCED RESULTS :: NISSAN CASE STUDY

Expandable Banner with Interactive Game

Expandable Banner with Interactive Game

Expandable Video Banner

Samples provided for demo use only

click image for online demo

click image for online demo

click image for online demo

“We’re honored to receive a MIXX award for our Nissan Rogue Launch campaign. This distinction recognises the hard work and creative efforts put forth by our team as well as EyeWonder’s superior rich media capabilities, technology and service.” Doug Speidel, Executive Creative Director, TEQUILA\Los Angeles

With Consultation from EyeWonder:

Unique Interaction Rate: 8.10%Total Interaction Rate: 34.75%Avg. Total Time of Interaction as high as 40.53 seconds!CTR: 0.08%

ADVANCED RESULTS :: NISSAN CASE STUDY

Centralized reporting across ALL In-Page AND In-Stream ad units:

• All interactions and custom events• Unique int. rate and total int. rate• Avg. interaction time• Avg. length of time on page• Avg. time before 1st interaction

ADWONDER™ REPORTING :: CAMPAIGN SUCCESS

CASE STUDY :: BMW 7 Series LaunchBMW’s EyeWonder-powered campaign pushed the limits of inventive, out-of-the-box rich media

Advanced Results ::• Total interaction rate: 26.09%• Unique interaction rate: 11.41%• Average total time of interaction: 32.53 seconds• Click-through rate: 1.42%• The largest expandable ad ever created for a German market

Samples provided for demo use only

click images for online demo

SEAMLESS CAMPAIGN CREATION :: ADWONDER™

The AdWonder™ Flash Component:

• Perfectly complements and capitalizes on Adobe® Flash® Professional CS3 and CS4 authoring environments• Support for AS2 and AS3 as well as SWFs for Flash 10• Produces dramatic improvements to creative and production workflows• Design, build, preview, test and approve ads without ever leaving Flash

AUTHORING :: ADWONDER™ FLASH COMPONENT

EyeWonder Flash Authoring Tools

and Services

System 2System 1

In-Page Ads In-Stream Ads

Your interactive assets can be used for both in-page and in-

stream ads

Storyboarding.GIF files produced

.FLA files produced

XHand off to RM

QATraffic

Y

Z

If Approved…

If errors…

Coding, Tracking,Video, etc…

Client process (2 weeks)

Revisions

24 Hours24 Hours

Demo Links Provided

Using AdWonder™ removes the standard back & forth between

Creative and Rich Media Provider,

shortening production timeline

AUTHORING :: IMPROVED CAMPAIGN WORKFLOW

EYEWONDER :: THANK YOU

For more, visit www.eyewonder.com or contact:

Jenny Stanley Sales Director, UK+44 (0) 207 075 6030jstanley@eyewonder.com

Ultano Kindelan Director General, Spain+34 91 345 6401ukindelan@eyewonder.com 

Marcel Udo VP Business Development/ Managing Director, Europe+31207944880mudo@eyewonder.com