f avourite m eeting p laces f rom metres to meaning 29 o ctober 2012

FAVOURITE MEETING PLACES

FROM METRES TO MEANING

29 OCTOBER 2012

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CORIO ANNUAL REPORT 2011

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FROM METRES TO MEANING

CREATE A BRICK-THROUGH

Social context

Personal context

Physical context

M6M5M4M3M2

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FUTURE OF SHOPPING (NRW)

Drastical Dutch retail landschape changes: Consumers are buying more and more online The current economic circumstances affect consumer spending Importance experience economy Increasing expectations consumers on comfort en service

Challenges: Reallocation or redevelop Rents based on turnover or “marketing value” Shopping preferences future generations Role of foreign players Impact online shopping on physical locations

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TECHNOLOGY & OMNICHANNEL

Technology push Multichannel Behavioral change

Adapt and expand our business: Create communities Generate social & vibrant destinations

Consumer Need Product Discovery

Product Research

Price Comparison Purchase Order

Fulfillment

Post-Purchase

Engagement

Repeat Purchase

Marketing Channel Sales Channel

(Source: OC&C)

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WHY?EVOLVING VALUE CHAIN

Supply driven

Demand driven

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FUTURE OF SHOPPING (NRW)

Sector has to be ‘Fit for the future’ (2025)

‘Scenario Planning’

Identifying: 17 trends Uncertainties

Resulting in three scenario’s: Hoop & Uitverkoop Winkel van Sinkel Winkelicious

Trends Uncertainties

Scenario’s

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FUTURE OF SHOPPING

Urgency for adapting business strategies

Anticipation to upcoming changes

Innovate & learn

The ‘old days’ are definitely over….

Corio anticipates for the future by our Favourite Meeting Place vision

M2REAL ESTATE BASICS

M3CROWDCONTROL

M4COMMUNICATE

M5DIALOGUE

M6INFINITE MEANING

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Perfect blend of retail/commercial mix, design, communication & technology Central meeting point /

area with adequate programming & management Holistic, integrated

consumer marketing strategy (on & offline)

Chameleon: continuous change 24/7. “Comfort of the surprise”

Ultimate fit & integration with urban community

Aggregated services, e.g. medical, kindergarten, cultural, click & collect pick-up point

Provide value for free time: recreational/leisure value

Meeting PlacesURBAN

Favourite Meeting Place framework (m6)

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BOXPARK AMSTERDAM

BOXPARK AMSTERDAM

BRITELAYER CORIO’S ON&OFF SERVICE PLATFORM

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MARKTHAL ROTTERDAM

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DE BUREN & CORIO

THINGS WILL CHANGE

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