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According to Michael R.Tomz, Stanford University, and Jessica L.P. Weeks, University of Wisconsin–Madison

Nielsen’s annual report ‘Global trust in advertising’

2013 48%34% in 2017According to the ‘Research of public perception of advertising in Ukraine’ performed by A.K. Olenych, 50% of respondents perceive advertising negatively

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gas station congratulated women with the holiday by publishing a sexist ad’)

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privacy and its neglectionthe key ethical issue in

terms of data asymmetry

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errare humanum est jeopardizes the

trust of its user unintentionally

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