facebook ad case studies

www.FBAdQueen.com

Victoria GibsonFacebook Ads Specialist

Facebook Page: www.fb.com/adqueenpage

Victoria GibsonFacebook Ads Specialist

Facebook Page: www.fb.com/adqueenpage

Facebook Ads Case Studies

Why Facebook Ads?

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Superior Targeting- Built off the back of the world’s largest

social network

User Control- You create the ad and

control the budget and the targeting

Value- Much cheaper than traditional media

- Starts an ongoing relationship

What Can They Do?

EngagementEngagement AwarenessAwareness

List BuildingList BuildingLikesLikes

TrafficTraffic

First Ask

• WHYWHY do you want to advertise?

• WHATWHAT do you want to advertise?

• WHOWHO do you want to advertise to?

• WHATWHAT action do you want them to take?

• HOW MUCHHOW MUCH do you want to spend?

Case Study 1

James Wedmore, co-founder of Video Traffic Academy, teaches his students how to generate massive results using simple little videos on YouTube. He's written books, created products and taught live from stage and through hundrends of webinars. And even though he's done all while maintaining a “real life”, the best part is seeing hundreds of his students take action on what he teaches and literally TRANSFORM their businesses and their lives.

Objectives

•Webinar Registrations

• List Building

•10 Program Sales @ $97 each

Ad Executions

Only 3 Ads Per Campaign - Facebook Will Favor One

Split Test By Image First, Keeping Other Variables Constant

Include Clear Benefit and Call To Action

Targeted Social Media Marketers Via Precise Interest Targeting:Social Media Today, Mari Smith, Social Media Examiner, Amy Porterfield

Demographics: US Males & Females 25-45

Results:

No. Of Times Ad Is Displayed

No. Of Clicks

No. Of LikesWe Sent Clicks Off Facebook

No. Of Imp/No. Of Clicks

Amount Spent Avg. Cost Per Click

Cost Per 1000 Displays

Results:

• 4 Week Campaign

• ROI =1.44

• No previous advertising, only marketed via one-time launch

• No. Of Sales = 20

• List Increased by 559

Image Is Everything

•High Impact

•Relevant

• Faces

•Text Overlay

•Graphics

Case Study 2

Juice Detox DeliveryBased In AustraliaOnline & Offline

Business

Objectives

•Brand Awareness (Brand Less Than 1 Year Old With New Brick & Mortar Store)

• Increase Page Likes

• Increase Detox Deliveries

Ad ExecutionsCombination of Social Ads (Sponsored Stories &

Page Posts) & Traditional Ads

Contests were also used

Targeted Women’s Lifestyle Brands Including Magazines and Workout Wear

Women 25-50 In Sydney, Melbourne & Brisbane, Australia

Split Test Age Bands and Targeting (Separated Lifestyle and Exercise Brands)

Results

2-Month Campaign Results

2-Week Campaign Results with “Sweet-Spot” Targetingvs.

Results

• These results show the effectiveness of refining your targeting as you go

• Testing different target groups allowed us to find the optimal group (the “sweet-spot) and this yielded much better results

• You can only improve your ads as you test and optimise, so you need to be prepared to invest upfront in testing

• This 10 Week campaign has increased Likes by

What Should Your Ads Say?

•Ask A Question or Make Statement

• Include A Call To Action

• Focus On Benefits

•Connect To Target Audience

Where Do You Send Them?

• On Or Off Facebook

• Capture The Lead & The Like

• Use Video

• Sell By Webinar

• Make It Relevant To Ad Copy

Who To Target?

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Go to www.facebook.com/advertising

Power in Precise Targeting

Get granular

Keep your reach under 200,000

Research your audience online

How Much Will It Cost?

•Bid CPM?

•Use Advanced Bidding Mode

•Bid in Suggested Range

•Watch Impressions and Adjust Your Bid

Optimization

•Test Campaign Groups

•Refresh Ads

• Increase Bid To Get More Impressions

• Follow a Theme or Category for Precise Interests

Test Your Offer

•Not testing is the biggest single mistake people make

•Make several variations of each ad and test

•Pause under-performers

•Only put a couple of ads in each campaign

•Targeting and testing have the most influence on performance

• Performance = Value

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Take Action Now

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Want More Detailed Hands On Support Or Campaign Services?

www.fbadqueen.com/mari