facebook advertising intro to the big pictuer
Post on 14-Jun-2015
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Facebook advertising intro to the big pictuer
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Definitions
31
The Traditional Mental Model of Marketing (B2C)
32
First Moment of
Truth
Second Moment of
Truth
Stimulus
At shelfIn-store
Experience
The New Mental Model of Marketing
33
First Moment of
Truth
Second Moment of
Truth
Stimulus
Pre-shopping | In-store | In-home
At shelfIn-store
Experience
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