facebook basics for npos

Facebook for NPOs?Facebook for NPOs?

Over 350 Million people have FB Over 350 Million people have FB profiles (over half interact daily)profiles (over half interact daily)

More than 30,000 NPOs have More than 30,000 NPOs have active Facebook Pagesactive Facebook Pages

It is where constituents, It is where constituents, friends, colleagues, and futurefriends, colleagues, and futuresupporters spend their time.supporters spend their time.

Traditional Org. CommunicationsTraditional Org. Communications

One to many – broadcast / “talking to”One to many – broadcast / “talking to”

Social Media CommunicationsSocial Media Communications

Many to many – ConversationMany to many – Conversation

A Strong Web Modern Communications Strategy:A Strong Web Modern Communications Strategy:

1. Presence1. Presence

2. Delivery2. Delivery

3. Interaction3. Interaction

NPO Use of FacebookNPO Use of Facebook

A place to connect with your communities in authentic, personal and engaging ways.

““Organizations who communicate effectively with Organizations who communicate effectively with members and supporters through digital media members and supporters through digital media will grow, while those who don’t will perish along will grow, while those who don’t will perish along with the traditional media they cling to”.with the traditional media they cling to”.

Rand Cordle, PublisherRand Cordle, Publisher

Direct Traffic to your WebsiteDirect Traffic to your Website

Passing Along Info & Passing Along Info & ResourcesResources

Promote EventsPromote Events

HaveHaveConversationsConversations

Rich Media Content: Photos and VideosRich Media Content: Photos and Videos

Get FeedbackGet Feedback

Empower AmbassadorsEmpower Ambassadors

Raise FundsRaise Funds

Provide Organization InformationProvide Organization Information

Basic Types of “PAGES”Basic Types of “PAGES”

Personal ProfilesPersonal ProfilesPeoplePeople

PagesPagesProfessionalProfessional

GroupsGroupsInformal/WorkingInformal/Working

CausesCauses501c3/fundraising501c3/fundraising

Making the Most of Your FB PresenceMaking the Most of Your FB Presence

“Using social media simply for marketing and fundraising, the understandable obsession of nonprofits during recessionary times, may be missing the point, experts say”.

"It's incredibly important to find that authentic voice and make personal connections”.

Philanthropy Journal, July 2009

“It's a different kind of distribution where the nonprofit reaches influential people who then reach their friends with their own message about a cause”.

-Beth Kanter

“Personality is the unique,authentic, and talkable soul of your brand that people can get passionate about”.

Rohit Bhargava

"There's a whole new generation of people who are allergic to being preached to."

-Katrin Verclas, Mobile Active

“To have a friend, you have to be a friend”-Laurie's Mom

A little, recent story about personality and A little, recent story about personality and the authentic voice:the authentic voice:

“I swear, you could graph it: the values for blogs/tweets/posts that are personal/authentic, would trend almost identical to the values for response/reaction by audience.  And those lacking authenticity/interactivity would often trend with an absence of reaction”.

-Erin Wilson, Theatre Director, Wealthy Theatre