facebook - beyond joining - make it work for you!

Krista Neher - CEOkrista@BootCampDigital@kristaneher

Copyright BootCampDigital 2009All Rights Reserved

Facebook MarketingMaking it Work

Krista NeherCompany: www.bootcampdigital.com

Blog: www.themarketess.comEmail: krista@themarketess.com

Twitter: @kristaneher @bootcampdigital

About Me….. 5+ Years at P&G in Marketing and Finance 2 Years at Internet Startup Now… Marketing Training and Consulting

Digital Strategy Social Media Training Consulting Agency

Agenda Why Facebook? Principles for Engagement Marketing Techniques

Fan Pages Groups Events Ads Apps

The #1 Social Media network

in the world

Facebook Growth 300 million active users 50% login every day The fastest growing demographic:

35 years old and older

Facebook Engagement Average user has 130 friends on the site More than 8 billion minutes are spent on

Facebook each day (worldwide) More than 45 million status updates each

day More than 10 million users become fans of

Pages each day

Facebook Applications More than 2 billion photos uploaded to the site

each month More than 14 million videos uploaded each month More than 2 billion pieces of content each week More than 3 million events created each month More than 45 million active user groups exist on

the site

Rules of Engagement

1. Don’t be a dirty spammer

2. Real world networking principles still apply

3. Give people something of value

4. Know your target audience

5. Focus on business value not activity

When is the last time you visited a

fan page?

Build a content plan covering who, what and when.

Include photos and videos.

Be a resource for questions.

Provide unique value to

your fans.

Run a contest to engage and reward your fans.

Integrate with offline campaigns.

Use insights to track, monitor and improve.

Remember to keep your participation relevant to the

subject and audience.

Create a group about something people are passionate about.

Participate in groups related to your product or industry.

Build an App

Questions?Special Offer

20% off any training course with coupon code “secret”

Twitter Facebook

Social Media 101 Social Media Marketing

Building a personal Brandwww.bootcampdigital.com/training

facebook - beyond joining - make it work for you!

facebook marketing

facebook ads

facebook growth

facebook applications

social media marketing

marketing training

social media network

training course

Technology

facebook - the basics and beyond

beyond felfies and facebook

moving beyond facebook: digital opportunities for myanmar

beyond facebook part 2 - optimization summit

beyond a basic facebook page

beyond facebook slideshare 04 13

social media beyond facebook

facebook beyond the hype - globalwebindex july 2012

beyond the page: advanced facebook for nonprofits

beyond photography: appropriating context on facebook

beyond facebook presentation v4

facebook, beyond the algorithm

bill schick - engagement beyond the facebook like

facebook open graph – beyond the like button

facebook the-basics-and-beyond part 2

beyond facebook marketing london 2012

lifesavers conference session: beyond facebook

going beyond…. facebook & twitter

spectrum 2012 conference: facebook: beyond the basics

beyond facebook basics - ten terrific tactics