facebook fan pages 101 by amber karnes

create your page

you gotta start somewhere

invite your friends

partying alone is no fun

25 fans? gold star!

and by gold star we mean

vanity URL

make your clients like you

and we mean LIKElike you

engage, baby

show and tell

what should I post?

• stuff from behance, dribbble, or pinterest

• updates about what you’re working on with a thumbnail teaser image

• what you’ve read in industry news

• a cool design project you’ve worked on

• killed work

• a design that you saw on a colleague’s blog

• tips and pointers about graphic design

• tell a story

• video or photo with a question

• poll with a question (about your services, about what your fans would like to see on your feed, ask a designer/photographer)

• caption of the day/week

• links to blog posts

• links to promos (a Facebook only promo)

• relevant events (AIGA!)

• contest - like us to win

if all else fails

post a LOLcat

check those insights

ooh, shiny infographics!

integrate

facebook + website = love

customize

FBML is your friend

advertise

targeting & sponsored stories

looking for a job?

create a digital resume or photo essay. get creative.

they’re going to search you anyway. might as well impress em.

example: http://on.fb.me/eqEePQ