facebook for the intermediate real estate professional
Post on 13-Sep-2014
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Using Facebook to Cultivate your Brand and Build Leads
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Facebook Its taken over the world wide web How NYC Agents are Using Facebook Creating Your Core Brand Foundation Knowing your Market Real World Takeaways
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How fast is Facebook really growing? Very.
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*Pew Report tracking April/May 2013
Facebook captures 1 in every 11 internet visits in the US 57% of all American adults use facebook 66% visit daily The average visit to Facebook is 18 minutes 20% of users earn over $100k per year There are 1.3 billion users
73% earn over $75,000 per year
How Facebook is taking over the web
71% of online adults are facebook users, up from 67% in 2012
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Whos promoting themselves right? Your peers.
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Kelly Robinson TOWN Residential Diverse posting strategy Shares family and friend
stories Shares Real estate content
organically without pushing a sale message
Uses professional headshot Optimizes the Cover photo
with accomplishments
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Claudia Saez-Fromm TOWN Residential Diverse posting strategy Shares family and friend
stories Shares Real estate content
organically without pushing a sale message
Promotes her other marketing materials online
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Michael Meier Meier Group Diverse posting strategy Shares family stories Shares Real estate
content organically without pushing a sale message
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Steve Goldschmidt Warburg Realty, REBNY Diverse posting strategy Shares family stories Shares Real estate
content organically without pushing a sale message
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How do I change the way Ive approached Facebook? Find your voice.
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Create a Brand DNA Use visuals Be the best you
Topic/categories Outline 4 or 5 main categories of what you want to create content around. What interests you most? What will you have fun executing? What could you be most consistent with? What do you want to use social media for?
Build a core foundation
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Now that I know my what I want to say, how do I say it? Promote listings.
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Marketing
Share Good News Tell a Story Share history of the neighborhood or building Share what can be bought for the same price Focus on features of a particular listing
Marketing Your Listings
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marketing your listings
Share Good News
Broker Tour
Tell your friends when you have news about exclusives and when youre touring new properties
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marketing your listings
Tell a story
Make your lisFngs approachable
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marketing your listings
Give Context
Focus on a detail Consumers love lists
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Where do I start?Best Practices and Takeaways.
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Best Practices
- Be Professional - Be Personal - Send Connections to People - Develop tactics - Engaging Your Audience Dos and Donts
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Personal Vs. Professional
- Everything on the Internet is public...
- Always be thoughtful when publishing your opinions and personal life on the Internet.
- Create professional image It is important to ensure making your page more attractive.
- Be responsive respond on Facebook as quickly as you would on email
Be Professional
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Personal Vs. Professional
- Always maintain a positive demeanor
- Be cautious of the photos you share (risque clothing or behavior)
- Dont be afraid to send a friend request to a client with whom you have a good rapport
- Link your email addresses and address books to nd more connections
- As long as you stay top of mind, they will remember to refer you to friends and connect with you when the opportunity arises.
Be Personal
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- Dont be afraid to send a friend request to a client with whom you have a good rapport
- Use the nd friends feature to nd more connections - Advertise Advertising on Facebook is a great help in increasing
listings...
Connecting with People
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Send connections
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Time Management Develop Tactics: - Dene your own specic steps to take - Outline a Monthly, Weekly and Daily posting calendar - Integrate it with your master communication plan (email marketing, mailings,
brochures, etc. - Include time in your day to interact with other people
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Engage
Do Be Authentic - Make sure youre honest with yourself pretending to be something youre not never works well. Do Communicate Consistently post 3-5 times a week Do Stay Relevant post timely articles or photos that are of interest to you Do Stay Personal Post photos of family and friends Do Stay top of mind by becoming the authority (the topic is up to you) Do Stay in peoples news feeds by posting to facebook 5-7 times a week Do SHARE
Share friends photos or status for the opportunity for more shares COMMENT and TAG Comments make people feel more special than likes. Tagging other people in your posts brings your content directly to their attention.
Social media is your opportunity to engage with your clients on a regular basis
DOS
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Engage
- Dont get involved in political rants - Dont overshare... There is such a thing as TMI - Dont forget your privacy settings - Dont post something you may regret Even if a post is deleted, it
stays on facebooks server - Dont be oensive - Dont neglect to proofread
DONTS
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