facebook for the organization's page administrators

Facebook for Admins

By Trish Perkinsfor

League of Women Voters of the Piedmont Triad

Agenda

• Topics– What is our network?– Who is our audience? – What is our goal? • Listen, engage, create champions & evangelists

– Content & Posting Calendar– Concerns and Policy

• Outcome: Take one small step.

Who’s Trish?

• Affordable nonprofit technology consultant

• Trainer— Salesforce, Google, Office, Video & Storytelling, Social Media

• Certified Salesforce Administrator

Just about everything I know about Social Media I learned from Beth:

http://www.bethkanter.orghttp://bethkanter.wikispaces.com/

• Name• Are you on Facebook? • Have you “liked” organizational pages before? Which ones?

From Beth Kanter’s NC Tech4Good workshop

Beth Kanter’s NCTech4Good workshop

Social Media is a Game Changer

Old Way: Broadcasting New Way: Networking

myrlandmarketing.com fundraisingcompass.com

Networks are more interactive

• Listening • Being collaborative• Crowd-sourcing• Engaging other organizations, thought leaders,

staff and volunteers to extend impact• Measuring impact• Learning from experience

Beth Kanter’s NCTech4Good workshop

Where is our network?

(a hands-on activity)

Content Keywords

• Authenticity• Personality• People – the network, the audience

Objectives – measurable outcomesStrategy – how will you present yourself?Tools: Facebook

Beth Kanter’s NCTech4Good workshop

Questions to ask about your people

• What keeps them up at night?• What are they currently seeking?• Where do they go for information? • What influences their decisions? • What’s important to them? • What makes them act?

Source: Beth Kanter’s NCTech4Good presentation

Questions to ask about your objectives

• How many? • By when? • How will we measure this?

RESULTS: Reach, Engagement, Dollars

Beth Kanter’s NCTech4Good workshop

Engagement Ladder

From flickr: cambodia4kidsorg

Beth Kanter’s NCTech4Good workshop

Content Generation

(Fish Bowl Exercise)

Social Media Policy

http://www.bethkanter.org/staff-guidelines/

What small step will YOU take?

Trish Perkinswww.worldstouch.org336-471-5927Technology for the World