facebook now drives 1/6th of overall traffic to publishers

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Facebook Referrals Report

December 2013

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I do Marketing

@ Shareaholic

Hi! I’m Danny.

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What does Shareaholic do?

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Shareaholic helps publishers create elegant, simple and delightful content discovery experiences for their readers…

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Now for our…

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Now for our…

December 2013 Facebook Referrals Report

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In our report, we looked at how much traffic Facebook drove to online publishers. p.s. this study was conducted over 13 months (Nov 2012-13)

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In our report, we looked at how much traffic Facebook drove to online publishers. p.s. this study was conducted over 13 months (Nov 2012-13)

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… and we discovered two things:

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… and we discovered two things:

1) Facebook’s share of visits skyrocketed

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… and we discovered two things:

1) Facebook’s share of visits skyrocketed (increasing 170% in the past year)!!

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… and we discovered two things:

1) Facebook’s share of visits skyrocketed (increasing 170% in the past year)!!

2) In the last month alone, its share of visits jumped 47%.

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Good job, Zuck

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200k publishers we surveyed

Among the

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250mm uniques monthly

Who reach

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We discovered Facebook drives more than17% of the overall traffic

publishers received.

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That’s 1/6 of an average site’s traffic.

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… so yeah, Facebook is well positioned for world domination.

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… so yeah, Facebook is well positioned for world domination.

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How have Facebook Referrals exploded?

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How have Facebook Referrals exploded?

…4 reasons

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#1 Facebook’s news feed is more engaging than ever (thus, more clicks, likes and

shares).

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#1 Facebook’s news feed is more engaging than ever (thus, more clicks, likes and

shares).

Like Google with it’s mercurial search ranking algorithm, Facebook’s news feed has seen a couple

of noteworthy tweaks which keep users highly engaged with their feeds.

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#2 Active user counts continue to grow.

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#2 Active user counts continue to grow.

Facebook’s 3rd quarter announcement revealed daily active users jumped 25% year-over-year to 728 million. Monthly active users grew 18% to a

staggering 1.19 billion. More active users increases FB’s utility -- the network effect at its finest.

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#3 The omnipresence of the new Like and

Share buttons impacts behavior.

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#3 The omnipresence of the new Like and

Share buttons impacts behavior.

Given the usable nature of the new buttons and their widespread availability — Facebook’s buttons

are viewed 22+ billion times a day across 7.5+ million sites around the web — people have

developed a habit of sharing content they enjoy.

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#4 Sharing is now an acceptable, ego-

gratifying activity.

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#4 Sharing is now an acceptable, ego-

gratifying activity.

Sites such as Buzzfeed, Thought Catalog and Elite Daily produce super viral content that make

sharing such a reflexive activity — that also injects you with a healthy dose of serotonin when all your friends interact with your post. Effectively, sharing

great content is now a no-brainer.

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32 Likes!!!

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Now, back to the numbers.

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A lot of numbers..

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And, if you’re more of a visual person…

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And, if you’re more of a visual person… Check out the trend on this nifty line graph

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http://s.shr.lc/1cowabF Want more data? See the full report here: