fancy footwear

A Business Plan

The Take Off of Fancy Footwear

Company with a history

Formerly known as Custom Shoes Owned by and managed by old-

country people, with carefully recruited old-country craftspeople turning out high quality handmade shoes.

Suddenly---

Retirement time for original owners Franco and Giovanni

who wants to buy a custom shoe shop?

Not us, say the craftspeople. So Franco and Giovannio sell to Peter

Sunrocco, a man with new ideas.

Lots of Changes!

Peter jumps right in and hires new managers and opens a branch store in the “Gay Village”, a place the craftsmen do not like

The craftsmen murmer among themselves. Two walk out.

Peter hears the craftsmens’ complaints second hand from Giovanni and is very concerned

Peter asks for help

“I don’t want to lose any more people. Have you got any advice for me?”

Yes! We Have Advice!Group 3 steps in, analyses the situation and comes up with solutions to solve Fancy Footwears problems.

In a Nutshell...The answer is...

COMMUNICATE!and

SLOW DOWN!

First make friends!

Everybody get to know each other! Listen to each others’ hopes and

fears and ideas. Slowly start making the changes. Keep all employees informed and

involved.

When the start up plans are in place, and the company starts showing a profit...

•Differentiation•Customer service strategies•Training•Performance Appraisal

GROWTH PLAN

And ultimately...(When revenue is sufficient to secure survival.)

EXPANSION PLANS•Intensive market research•Increased diversification•Staff promotions

THERE IS NO END TO

SUCCESSFOR A WELL-PLANNED

COMPANY

Just the Beginning