fantastic websites, fantastic digital marketing ... · b42019_moliver_slideshare_2-14-19 created...

FANtastic Websites, FANtastic Digital Marketing &

FANtastic Lead Conversion

Meredith Oliver, MIRM, MCSPMeredithCommunications.com

Meredith Oliver, MIRM, MCSP

President & Chief StrategistTwitter: @MeredithCSP

#FANtastic

FANtastic Builder Websites

1. Content2. Design3. Navigation4. Functionality5. Experience6. Call-to-Action

FANtastic Builder Websites

• Clearly state where you build?• Showcase photos/virtual tours/videos?• Offer pricing information?• Sell your company story/brand?• Establish your credibility?• Persuade why choose you?• Contact info and CTA on every page?

FANtastic Builder Websites

•Website tablet and mobile friendly?• Content up to date and current?• Integrated social media?• Utilizing testimonials and social proof?

Google Analytics Benchmarks• Session Duration - 3:00+ minutes• Bounce Rate 30 - 40% (no digital marketing)• Bounce Rate 50 - 60% (with digital marketing)• Percent New Visitors - 50 - 60%• Pages per Session - :30 sec to 1 minute per page

GLH Website• Floorplans• Inventory Homes• Photo Gallery• Videos• Virtual Tours• Blog posts• PDF Brochures

FANtastic Digital Marketing• Match your channels to your fans• Select 5 - 7 channels total• Combination of online and offline• Minimum 3 online drivers

Google Analytics Benchmarks• Google Organic - 50 - 60% of traffic• Google Paid - 10% of traffic• Direct Traffic - 15 - 20% for traffic• Facebook, Bing, Yahoo, New Home Source - 10 - 15%• Facebook Paid - 10% of traffic

GLH Digital Marketing• Google SEO• Facebook Organic• Houzz• Content Marketing• Virtual Tours• Blog posts• Digital Magazine

GLH Lead Conversion• 10 - 15 Leads Month• Personally Answers• Fast Response Time• No Question/Inquiry Too Small• Requests for Digital Magazine• Creates Pipeline Future Sales

Google Analytics Benchmarks• Lead Conversion – 1% of Unique Users• Google Organic – Highest % of conversions• Lead to Appointment – 25% • Appointment to Sale – 20 – 30%• Sales Driven by Digital Marketing – 30% of total sales

Slides, Free ResourcesMeredithSpeaks.com/B42019