fanzine proposal kieran thompson-oliver. rebrand (existing website) the website i am going to...

FANZINE PROPOSALKIERAN THOMPSON-OLIVER

REBRAND (EXISTING WEBSITE)The website I am going to rebrand is Hypebeast (http://www.hypebeast.com).

• An informative website

• Looks at current affairs, fashion etc.

• Simple layout

• Lots of white space

EXISTING WEBSITE

EXISTING WEBSITE

MOOD BOARD

TARGET AUDIENCE• Both male and female

• Interested in current affairs

• Age 13 and onward

• Footwear, Fashion & Musicenthusiast

&

ROUGH TEMPLATE

DIGITAL ROUGH

DIGITAL ROUGH

DIGITAL ROUGH

DIGITAL ROUGH

SITE MAP

NAVIGATION METHODS

Navigation Bar

Dropdown Menu

Search Bar

ASSETS

• Image galleries• Animated gifs• Rollovers• Videos• Music (Sound Cloud Player)• Splash page• Slideshows• Social network sharing• Buttons

META

DATA

• Fashion Art Design Artist Graphic Graphics Graphic Design

• Footwear NewTrainers Sneakers Shoes Laces Metal Toe Tongue Yeezy Aglets

• Aglet Yeezy Yeezy Boost Boost Nike Air Nike Huarache Huarache Nike Kobe

• Hyperpunch Hyper Fuse Adidas APC Givenchy Stussy Coat Bape Jacket

• Mishka Parra Rockwell By Rockwell by Parra Capsule Collection Fred Perry Collection 15

• Raf Simons x Adidas Velcro Strap Coat Jacket Rain Raincoat Trenchcoat

• Mac iPhone Apple iPad iPod Touch EP Album Artwork Drake Booty Rumour

• Skepta Nasty Diss Kanye West New Song 50 Cent is connected Eminem new song Dr. Dre Wiz Khalifa Emoji

• Trend Trending Snob Trends Spring Summer Autumn Winter

• Patta Burberry Floral Leather Denim Suede Rock Rap Hip Hop Artist

• Grime Dubstep House Garage Electro Indie Hype Snob Trend Snob