farm services center a meeting point for growers & farm service providers april 2012

Farm Services Center

A meeting point for growers & Farm Service Providers

April 2012

AgendaAbout GeoAgro

Farm Services Center...

Basic features

Simple solutions for growers – Precision farming cycle

Available Services & Solutions

What are the benefits for Ag Services Providers?

Seed, Fertilizer dealers, Coops

Consultants networks

Farmers organizations

Farm Management companies

Getting started

About GeoAgro...- Based in Tampa, FL, since 2001, and Argentina since 2004, GIS/Information Technology startup

- Focus: Simplify information management in Agriculture

- Approach based on:

Facilitate agronomic processes (simple tools, processing satellite or ag equipment farm data, training)

Localize solutions through agronomic partners

Collaborative culture to integrate value chains

- Main areas: Precision farming & Conservation Agriculture

- Main Markets: USA, Argentina, South Africa, Venezuela, Uruguay, Paraguay, other markets in Latinamerica

Online meeting point where farm service providers and growers can:

• Organize all their farm’s information in a single place

• Automate processing, from satellites, ag equipment, GPS, or other sources

• Integrate and Analyze the farm info in simple maps & reports

• Connect farm teams - soil labs, consultants, applicators or other Ag contractors.

=> Ag Service providers can implement Agronomic Solutions f/growers

=> Establish solid, long term relationships

What is theFarm Services Center?

Basic features... the building blocks

Farm Services Center

1. It's simple to OrganizeFarm info...

Secure Online access

Simple online GIS tools to create new farms

Available farms are organized in a dashboard

2. It's simple to process Farm data...

From multiple sources

Just click on Add Service – choose field(s)

3. It's simple to generate Reports & analyze info...

Reports are automatically available

Multi-year & multi-layer analysis

4. It's simple to share with the team...

Just go to 'Members'

…. and share your farm info

5. No training required to access info...

Simple GIS view for growers, investors...

Can easily keep track of the crop season

Simple solutions for growers

Farm Services Center

Ag Service Providers using the FSC...

YPF Agricultural Division, part of the argentinean petroleum company YPF, provides fertilizers and other services through a chain of hundreds of distributors. their goal was to incorporate precision farming practices to improve services for their clients, and facilitate fertilizer sales.

ASP (Agro Servicios Pampeanos) , part of the Agrium group, is a a leading input supplier and implementation service provider (e.g.: custom apps), working with GeoaAgro to implement Precision Farming for their clients

Ag Service Providers using the FSC...

ARAG Argentina, subsidiary of the italian multi-national company Arag, provides spraying equipment, through a network of hundreds of distributors. Their goal was to enable clients to map, audit, and analyze the agrochemical or liquid fertilizers application data; and secondly, to train their distributor network.

KWS SAAT AG is one of the world’s leading plant breeding companies incorporating both traditional and biotechnological growing methods. Its sugar beet and maize varieties are marketed in the U.S. through Betaseed Inc., and AgReliant. In Argentina, KWS is using Productivity maps to recommend corn seed hybrids and density.

Precision farming cycle...

Productivity MapsProvide an accurate picture of within field variability

Based on multi-year remote sensing analysis

Main input for directed sampling → Faster, less expensive than grid sampling

• It incorporates the concept of “mgmt zones” to KWS Agronomic advise.

• Productivity maps are included as part of the seed service.

• KWS does a technical recommendation for seeding, taking into account variables such as hybrid selection and density, according to variability detected in the map.

• The client receives a printed report, and access to the FSC

Example: Precision RAK

Georeferenced Field visits & crop monitoringManagement zone characterization

Crop Monitoring – Weeds / Pest & diseases / Plant counting / Crop status

These reports are applicable both to fixed or variable rate applications.

Prescription /as-applied maps

Yield maps

Leverage available yield data

Simplify time consuming task of cleaning up data

Reports and analysis for profitable decisions

Auditing harvest operations.

Yield maps

On-farm research

Evaluate Response by hybrid & management zone

Analysis

Post-season analysis by seed density

Analysis

Available Services & Solutions

Services & Solutions → coming up

Processing Services

Ground Sensor Maps (Veris and others)

Rescue-N Maps

Yield estimation (pre-harvest)

Proxy Yield Maps (post-harvest)

Topo Maps

Ag Solutions

Smart Sampling & VRT

Grid Sampling & VRT

Saline Land Recovery

Crop RS Monitoring Program (→ Training/Astrium partner)

Forage monitoring

Rescue - N

Example: wheat field, Argentina, Dec. 2011. Diferences between real yields and estimated yields (45 days pre-harvest): 5%

Yield Estimations (pre-harvest)

Grid Sampling & VRT

What are the benefits for Ag Services Providers?Seed, Fertilizer dealers, Coops

Consultants networks

Farmers organizations

Farm Management companies

Farm Services Center

1. High impact on seed/fertilizer optimization & yield increases

2. Traceability, auditing and efficiency in the use of application and harvest equipment

3. Efficient team work.

4. Enables measuring, gaining knowledge and continuous learning to improve decisions.

→ Real Value, Measurable Results....

For the grower....

For the Ag Service Provider....

• Differentiate your service - position your company as innovator.

• Build customer loyalty - helping them to improve bottom line, permanent assistance

• Win new clients - attracted by better returns, simple use of technology

• Manage your clients info – anticipate their needs

• Empower your technical team

Time savings, team work, right info at right time...

AND It can help business grow...

Simple steps to get started

Farm Services Center

Keys for a successful implementation Clarify objectives:

• Update your team? Save time in data processing?• Excuse for knocking the door? • Sell more seed, fertilizer? • Build customer loyalty? • Access to key information during the season?what

service/solution will be implemented?

Define scope: • What will be the Process, required data, reports? • how many farms/fields/acres? • Training requirements?

Implementation models / costs

1) Pay on demand (by grower):

The company configures its solution based on the FSC

The client pays for the solution, per request

It can be customized with own branding

Setup fee applies

2) Pre-pay (by Company)

The Ag Services company pre-pays a discounted package of services

It can be customized with own branding and access throug own site

Setup fee is included in the package

2) Pre-pay (by distributor)

The distributor pre-pays a discounted package of services

It can be customized with own branding and access throug own site

Setup fee is included in the package

Thank you!

GeoAgro. It's easier.Visit us @ www.geoagro.com