fashion business assignment 2_vivienne westwood_marc jacobs 04122011 ppt-1
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British designer Vivienne Westwood (born 1941) is often credited with being the creator of "punk fashions, " among other trend-setting styles.
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• By late 1960s London, inspired by 1950s clothing, music and memorabilia.
• Start making Teddy Boy clothes for McLaren and in 1971 they opened Let it Rock at 430 Kings Road.
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• By 1972, Westwood and McLaren began to design t-shirts with provocative messages
• By 1974 the shop had been renamed “Sex”
•1980 the shop was refitted and renamed Worlds End, the name still in use today
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Clothing lines
Vivienne Westwood
• Red label
• Gold label
• Man
• Anglomania
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Vivienne Westwood
Pirates, AW 1981-82, first catwalk show.
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Harris Tweed, AW 1987 – 88
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Anglomania, AW 1993-94
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Men collection
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Spring, Summer 2011 - Anglomani collection
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STRONG AND UNIQUE DESIGN STYLE
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MATERIAL SOURCING
Offshore Production
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China, Malaysia & Indonesia.
Price range of Women’s wear
Vivienne Westwood
LOXO DRESS
Price: £220.00 94% Viscose 6% Spandex Size : XXS~XXL
CHANGEANT TAFFETA DRESS
Price: £805.00 metallic lustre of the Changeant Silk Taffeta Size : 38~46
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Price range of Women’s accessories
Vivienne Westwood
PONY SKIN BELT BROWN/LEOPARD
Price: £105.00 leather with silver eyelets and buckle Size : one size
VINTAGE SUITING TARTAN
HEART BELTPrice: £195.00 100% Wool Size : S~L
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Price range of Men’s wear
Vivienne Westwood
ELIZABETH T-SHIRT
Price: £95.00 100% Cotton. Size : XS~XL
MARINA COAT
Price: £1015.00 90% Fleece Wool 10% Nylon Size : 44~56
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Price range of Men’s accessories
Vivienne Westwood
MINI BAS RELIEF EARRINGS
Price: £70.00 Swarovski Crystals with imitation rhodium
REVERSE HEART PENDANT LARGE
Price: £105.00 Silver Size : one size
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Licensing Agreement:
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Palladium Alliance International (PAI)
Zeon Limited
Nine West(Shoes)
Wedgwood Pottery
Marketing / Advertising
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Stores, Retailers and Outlet shops
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Marc Jacobs
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• MARC JACOBS was born in 1963 in New York.
• In 1981, he was in High School of Art and Design graduate, after admission to Parson's School of Design.
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•1984, Jacobs and Robert Duffy partnership formed Jacobs Duffy Design
• In 1986, launched the first personal name "MARC JACOBS“.
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•In 1987, Jacobs was awarded the fashion industry's highest honor "The Council of Fashion Designers of America (CFDA) Perry Ellis Award for New Fashion Talent“.
• In 1992, Jacobs was again CFDA award "The Women's Designer of the Year Award".
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Clothing Lines:
• MARC JACOBS
• MARC BY MARC JACOBS
• JACOBS BY MARC JACOBS
• LITTLE MARC JACOBS
Marc Jacobs
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MARC JACOBS Spring Summer Resort 2010
Marc Jacobs
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MARC BY MARC JACOBS Spring Summer 2010
Marc Jacobs
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MARC BY MARC JACOBS Fall Winter 2010
Marc Jacobs
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MARC BY MARC JACOBS MEN Fall Winter 2010
Marc JacobsPRODUCT STYLE AND DESIGN IDENTITY
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• Comfortable cotton and wool is still a favorite material Jacobs
• Iron gray color bias, rice, white, green and burgundy color system such as low.
• Colorful and often eye-catching colors, lovely rich patterns.
Marc JacobsProduct Price Range
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Babylon Blanket Coat
Oversized, vintage inspired, striped blanket coat,
a key look for the FA11
Material : 70% Wool, 30% Polyester.
Price: UK$898.00
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Overdyed Shearling Coat
Warm and luxurious over dyed leather, for a worn in feel, with sheering lining. Hits at mid thigh.
Material: over dyed leather
Price: UK$3,735.00
Product Price Range
Marc Jacobs
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Product Price Range
Rose Vine Guipure Dress
Open back long dress with caplet shoulder detail, nude slip and circular open front with toggle closure at neck.
Material: Ships with black slip.
Price: UK$4,200.00
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Product Price Range
Stam
The Stam in a shiny lambskin texture and hanging lock branding. Refined leather inserted chain. Rolled leather handles. Kiss closure. Flat front zip pocket.
Material: 100% Lamb Leather. Cotton Lining. Made in Italy.
Price: UK$3,735.00
Marc Jacobs
Finance and Managing
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• Marc Jacobs International Company, L.P. is part of the stable of brands held by French Luxury firm LVMH
• LVMH owns 96% of MJI but only 33% of the trademarks, meaning that LVMH has power of the purse only, but Jacobs and Duffy main creative control.
Marc JacobsProduct Extension
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WATCHES, FRAGRANCE, EYEWEAR COLLECTION
Marc JacobsMarketing and Advertising
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Marc JacobsStore Extension
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The group of shops are covering in U.S.A , New York, San Francisco and Los Angeles, BAL Harbor, Las Vegas, Guam, Chicago, Savannah, Boston and Provincetown, Massachusetts, Paris, London, Madrid, Copenhagen , Moscow, Beirut, Riyadh, Dubai and Kuwait, Japan and throughout Asia.
The End
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