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FASHION MEDIA PACK
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FASHION MEDIA PACK 2
TOTAL GLOBAL REACH - 28 MILLION
OPPORTUNITIES IN THE YOOX NET-A-PORTER GROUP
THE MENS STYLE DESTINATION: MR PORTER.COM
NOVEMBER - DECEMBER 2016
P.29
IS IT TIME TO GO OFF-GRID?
P.16
INTRODUCING THE STYLE COUNCIL
P.13
INSIDE MR ANTONIO CIONGOLIS WARDROBE
P.22
THE ULTIMATE GIFT GUIDE
P.10
EIGHT WINTER WONDERLANDS
Goodbye suit and tie, why life after Don Draper is all smiles
Mr Jon Hamm
THE HOLIDAY ISSUE:
HOW TO WEAR YOUR SWEATER BETTER
THE PARTY-SEASON GROOMING GUIDE
MEET THE DOWNHILL DEMON TURNED DESIGNER
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FASHION MEDIA PACK 3
Women read, watch, browse and shop every month
Express delivery to 180 countries globally
The 24/7 Shop With a global team of fashion
advisers on call around the clock
THE ULTIMATE GLOBAL PARTNER
6.1m
1.9m highly engaged email subscribers
5.2m followers across 7 platforms
4.45m app sessions a month
Access to our highest net worth segment of Extremely
Important People - EIPSBi-monthly, global magazine distributed in 64 countries
52 weeks of original shoppable content across our
editorial publications
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FASHION MEDIA PACK 4
66% Married45% Have children
25% have a household income
of 300k+
11% Banking/Finance11% Medical11% Fashion
8% Marketing/ADVG/PR
38 $119,000Takes 9 vacations a year,
excluding work trips
Visit NET-A-PORTER at least once a week
EIPs make a purchase on NET-A-PORTER every
10 days on average
82% 10 6,800
Average spend on fashion
How she describes her style: Classic, sophisticated, contemporary, elegant
Age
THE NET-A-PORTER WOMAN
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FASHION MEDIA PACK 5
UK 15%
USA 29%
Russia 2%
Australia 5%
China 3%
Hong Kong 3%
France 5%
Germany 5%
Middle East 2%
THE WORLDS PREMIER ONLINE LUXURY FASHION DESTINATION
NET-A-PORTER speaks to a truly global community of highly engaged and connected women.
Canada 2%
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FASHION MEDIA PACK 6
KEY DATES
PORTER
28 Chinese
New Year
HIT REFRESH NET-A-SPORTER
DENIM
9 - 17 NYFW
14Valentines Day
17 - 21 LFW
22 - 28 MFW
FASHION MONTH
FINE JEWELLERY
FASHION MONTH CONT.
RUNWAY SHOES & BAGS
WEDDING SEASON
BEACHWEAR TRANSEASONAL
MAY JUN JULJAN FEB MAR APR
1 - 8 PFW 26
UK Mothers Day
14 Good Friday
16Easter Sunday
23 London Marathon
SUMMER SHOP (Nor thern
Hemisphere) WINTER SHOP
(Southern Hemisphere)
DENIM
1 Labor Day
14 US Mothers Day
27 Star t of Ramandan
29 Memorial Day
SUMMER WORK WEAR
SUMMER SHOP(Nor thern
Hemisphere)
18 US & UK
Fathers Day 25
Eid al-Fitr
SUMMER WORK WEAR
PRE-FALL
4 Independence Day
Spring 3 February
Summer7 April
Summer Escape2 June
NET-A-PORTER 2017 FASHION CALENDAR
NET-A-PORTER FASHION THEMES
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FASHION MEDIA PACK 7
Print, digital and mobile
THE PLATFORMS
NET-A-PORTER has a unique and hybrid model combining content and commerce for a global audience. As a retail and marketing partner, we invite our brands to create 360
campaigns across various touchpoints throughout the customer journey.
Digital weekly magazine Bi-monthy print magazine
EDITTHE
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FASHION MEDIA PACK 8
PRINT OPPORTUNITIES A bi-monthly, global magazine for the stylish, intelligent women of now
Distributed in 64 countries worldwide
PORTER MAGAZINE
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FASHION MEDIA PACK 9
6 1 60 3
PORTER MAGAZINE
Edition Countries Currencies $Issues a year
180,646 +6% YOY total average circulation
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FASHION MEDIA PACK 10
PORTER MAGAZINE
CONCIERGE
FIND
SHOP
PORTER is fully shoppable via the PORTER App and scan-to-shop capability embedded within the NET-A-PORTER Shopping App connecting the reader to a point of purchase in every instance whether
via NET-A-PORTER.com or PORTER Concierge. PORTER Concierge is a subset of NET-A-PORTERs customer care team. 24/7 availability in 18 languages managing our top clients across 172 countries globally.
*Previous Chlo campaign assets used for the purpose of mock-ups only
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FASHION MEDIA PACK 11
*+20% vs publishers statement
** Not BPA verified. NET-A-PORTER CRM marketing June 2015
180,646 +6% YOY circulation distributed across
38,000 retail points worldwide
40,000 subscribers 791,667
fans and followers
500+ purchase enquiries through
24hr concierge service
Once a NET-A-PORTER customer subscribes, average
spend per customer increases by +24% and average no. of orders
increases +86%
50% of new subscribers are not NET-A-PORTER customers
but fit the profile
2 hours - the average reading time per issue
82% Inspired to shop
84,875 total views to date
PORTER HIGHLIGHTS
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FASHION MEDIA PACK 12
DIGITAL OPPORTUNITIES52 weeks of original shoppable content
Distributed to 1.5 million women every week
THE EDIT
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FASHION MEDIA PACK 13
WORLD-CLASS FASHION SHOOTS
That customers can shop directly from
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FASHION MEDIA PACK 14
PUBLISHED IN 4 LANGUAGES
English, French, German, Mandarin
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FASHION MEDIA PACK 15
The AOV +21% higher for those reading The EDIT than those who dont read
The EDIT
21%Of direct sales for
The EDIT are purchased by EIPs
35%Distributed to 1.5 million
women every week
1.5m
THE EDIT FACTS
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FASHION MEDIA PACK 16
Desktop and The EDIT app display
FASHION MAGAZINE OF THE YEAR AT DIGITAL
MAGAZINE AWARDS
2015
THE EDIT
The EDIT is the largest platform within the digital portfolio, consisting of a fully responsive, high-impact interstitial placement across desktop, tablet, mobile web and app
- ensuring our customers can be inspired, read and shop while on the go.
We are offering brands this premium residency format to showcase its campaign imagery for the duration of an issue (one week) across all devices.
Unrivalled engagement rates and driving traff ic to your designer landing page.
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FASHION MEDIA PACK 17
NET-A-PORTER Homepage
NATIVE OPPORTUNITIES
NET-A-PORTER offers its brands access to its creative approach by creating beautiful native display campaigns for brands to speak to a global audience.
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FASHION MEDIA PACK 18
Whats New MPU Designer A-Z
RUN OF SITE
Brands will have access to NET-A-PORTERs highly popular pages across the site including Homepage, Whats New and Designer A-Z. All generate
impressive click-throughs and drive traffic to Designer Landing Pages.
SHOP NOW
TOILE ISABEL MARANTS LAIDBACK COOL
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FASHION MEDIA PACK 19
NET-A-PORTER shopping app
NET-A-PORTER SHOPPING APP
The easy-to-use NET-A-PORTER app is available for Apple and Android with 2.5 million current downloads.
The app is driven by content from closet classics and coveted pieces to key trends for the season while also providing customers with a full product listing and features to scan PORTER magazine.
The app includes large display advertising on the app Homepage, clicking through to your Designer Landing Page.
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FASHION MEDIA PACK 20
BESPOKE CONTENT PARTNERSHIPS
The NET-A-PORTER Group Creative Solutions team provides its clients with a powerful and imaginative resource.
Producing world-class, original and bespoke content, Creative Solutions brings together the worlds most cutting-edge photographers, f ilmmakers
and illustrators to produce multi-layered communication and intergrated partnerships.
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FASHION MEDIA PACK 21
CASE STUDY - STELLA McCARTNEY
House of Stella McCartney ran for two seasons to showcase the brands collection across all categories. We commissioned, fashion illustrator Jo Ratcliffe to create a suite of excluisve imagery
for Net-A-Porter and Stella McCartney, creating a playful, interactive and highly engageing bespoke illustrated house, highlighting key products within a fully shoppable Content Hub.
https://www.net-a-porter.com/Content/house-of-stella-mccartney
https://www.net-a-porter.com/Content/house-of-stella-mccartney
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FASHION MEDIA PACK 22
CASE STUDY - STELLA McCARTNEY
Bespoke & exclusive illustrations by Jo Ratcliffe
August launch November launch
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FASHION MEDIA PACK 23
CASE STUDY - STELLA McCARTNEY
Bespoke display and native campaigns across all touchpoints
Whats New Shopping App
HomepageThe EDIT
THE EDIT Bespoke Feature
SHOES
READY TO WEAR FALABELLA ACCESSORIES
SWIMWEAR & LINGERIEadidas bySTELLA McCARTNEY
From wish-list-worthy accessories to luxurious lingerie and stylish sportswear, make Stella McCartney your go-to this holiday season
DISCOVER THE HOUSE OF STELLA McCARTNEY4
Shop ready-to-wear, falabella, lingerie, swimwear, shoes, accessories and adidas by Stella McCartney from the Stella McCartney collection
The House of Stella McCartney
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FASHION MEDIA PACK 24
CASE STUDY - STELLA McCARTNEY
Social media campaign to encourage user engagement.
Instagram
Email
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FASHION MEDIA PACK 25
CASE STUDY - adidas by STELLA McCARTNEY
A fully shoppable bespoke fashion lifestyle feature shot for PORTER. Exclusive behind-the-scenes footage accessable via the print and digital editions.
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FASHION MEDIA PACK 26
CLICK TO PLAY
CASE STUDY - adidas by STELLA McCARTNEY
A fully shoppable bespoke fashion lifestyle feature shot for PORTER. Exclusive behind-the-scenes footage accessable via the print and digital editions.
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FASHION MEDIA PACK 27
Channel
The EDIT
Native Display
Run of site
Homepage MPU
Whats New
Designer A-Z
Mobile App Tenancy (per week)
Format
1024 x 768
All of the below
300 x 250
465 X 300
300 x 600
970 x 652 & Video
Rich/Static
Rich/Static
Static
Static
Static
Static
Retina Display Video/Static
Net Rates ()
6,750*
85 cpm
100 cpm
100 cpm
100 cpm
25,000
Duration
Per Week
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Per Week
All campaigns are scalable and can be geo-targeted by country or channel at a 20% premium
DIGITAL RATES
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T E S S M A C L E O D S M I T H
V I C E P R E S I D E N T / P U B L I S H I N G D I R E C TO R
G L O B A L D I S P L AY
U S D I S P L AY C R E AT I V E S O L U T I O N S
C O N TA C T
K E R RY M O F F AT
G R O U P A S S O C I AT E P U B L I S H E R
E M I LY J O N E S
G R O U P A DV E R T I S I N G D I R E C TO R
E M I LY. J O N E S @ N E T- A - P O R T E R . C O M
+ 4 4 ( 0 ) 2 0 9 4 7 1 5 5 7 3
C H R I S T I N A S A N T I C H AT S A K
G R O U P FA S H I O N M A N AG E R
C H R I S T I N A . S A N T I C H AT S A K @ N E T- A - P O R T E R . C O M
+ 4 4 ( 0 ) 2 0 3 4 7 1 4 6 2 3
G A B I J E N N I N G S
G R O U P B E A U T Y M A N AG E R
G A B I . J E N N I N G S @ N E T- A - P O R T E R . C O M
+ 4 4 ( 0 ) 2 0 3 4 7 1 4 1 0 9
TO M L I V E S L E Y
M R P O R T E R A DV E R T I S I N G M A N AG E R
TO M . L I V E S L E Y @ N E T- A - P O R T E R . C O M
+ 4 4 ( 0 ) 2 0 3 4 7 1 4 8 3 0
O L I V I A B A N G H A M
G R O U P A DV E R T I S I N G M A N AG E R
O L I V I A . B A N G H A M @ N E T- A - P O R T E R . C O M
+ 4 4 ( 0 ) 2 0 3 4 7 1 4 7 3 1
J E N N I F E R KO WA L S K I
G R O U P A DV E R T I S I N G D I R E C TO R U S
J E N N I F E R . KOWA L S K I @ N E T- A - P O R T E R . C O M
+ 1 2 1 2 9 0 1 3 0 2 0
F I O N A B U R G E S S
G R O U P C R E AT I V E S O L U T I O N S D I R E C TO R
F I O N A . B U R G E S S @ N E T- A - P O R T E R . C O M
+ 4 4 ( 0 ) 2 0 3 4 7 1 5 2 5 6
J O H N PA R K E S
MR PORTER CREAT IVE SOLUTIONS D IRECTOR
J O H N . PA R K E S @ N E T- A - P O R T E R . C O M
+ 4 4 ( 0 ) 2 0 3 4 7 1 5 1 6 0
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