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Fast-track Strategy
Create Clarity with Your Distributed Team
mary@throughlinesolutions.com
www.througlinesolutions.com/webinar
rogero@nureva.com
www.nureva.com
Tuesday, March 31st, 2020
11:00 am EST
Fast-track Strategy
Create Clarity with your Distributed Team
2
✓
This is different
strategy
Fast-track Strategy
Create Clarity with your Distributed Team
Making deliberate choices
Digital collaboration
Support conversation
Lightweight and robust
Reduce noise
and complexity
This is a point to,
not a how to
3
3 Specific
Tools
ContextStrategy
Lean
Call to Leaders
4
Sense
Making
Context
Strategy
Lean
Call to Leaders
Business
Function
Team
Exec
VP
Manager
Answers … questions
cla
rity
Strategy
5
Strategy Context
Strategy
Lean
Call to Leaders
cla
rity
Working
on right
things?
Working
on real
things?
• Greater value:
the people you lead,
your peers
your bosses
Getting to the heart of
what needs to be
solved
• “strategic”
6
Lean as a strategy
• About deciding how to win
• Dynamically finding & solving the right problem
• Engaging everybody in continuous improvement
• Learning by doing
Context
Strategy
Lean
Call to Leaders
7
Call to Leaders Context
Strategy
Lean
Call to Leaders
Cy Wakeman
“The true role of a leader is to
manage the energy of their people”
8
En
erg
y How We
Can
Why We
Can’t
• Create space for people to speak up
• Use collaboration technology for joint
problem solving
McKinsey:
Lessons from China – March 24th
“Inclusion is the ultimate show of empathy”
2 suggestions:
Sense Making
9
Sense Making
now future
What matters?
10
Which projects will serve our customers
best?
Which planned investments should we delay?
Where can we save cash and capital?
What is most urgent now?
As our day to day work drops, which
projects should we go back to?
Which decisions do we
need to collaborate on?
Which decisions should we
escalate?
Where do we need to step up
our digital capability first?
Are we taking the right risk?
What is? What if?
Sense Making
Bring your team into the gap to bring out their best
Connect the dots to create context
The ‘why’ creates energy,
resilience and accountability
11
now future
What matters?
Where are we spending our time?
Diagnostic # 1T
ime
L
H
• Project
• Chunk of work
• Activity (not activity)
• Powerful lens
• Finite and precious
• Currency of lean
12
Where are we spending our time?
Diagnostic # 1T
ime
L
H
13
Start
(‘ish)
Use data
as a flashlight,
not a hammer
Where are we spending our time?
Diagnostic # 1
Beautiful starting point
Where should we be
spending our time?
14
• Start where you are
What is … What matters
Bring in greater energy and
thinking
Trigger deeper and more
meaningful discussions
Surface previously unseen
assumptions and trouble spots
Will yield a picture or pattern that
will help you tell your story better
• Enables you to surface issues,
questions, assumptions
• Will yield questions that enable you to
sharpen your strategy
Succession / Risk Management
Diagnostic # 2
Name 1
Name 2
Name 3
Name 4
Name 5
Name 6
Name 7
Name 8
Name 9
Name 10
Name 11
Name 12
Name 13
Name 14
15
Essential roles
1 2 3 4 5
• Emergency
• Longer-term
Org
aniz
ation,
Function, Team
Readiness /
suitability / risk
Create your legend:
✓✓✓✓
✓✓✓✓
Go fast. Don’t sweat it.
Diagnostic # 3Key Functions – What’s important now?
16
What marketing activities need to shift in order
to achieve our goals, despite disruption?
Marketing
exampleS
ub
Fu
ncti
on
s
Model pic
Key Functions
You could do this for
any function
Scrum@ScaleTM Heat Map
Diagnostic # 3
17
“Don’t change the goal – change the plan”
What marketing activities need to shift in order to
achieve our goals, despite disruption?
Content
marketing
Crisis communications
• customer messaging
• corporate reputation protection
Demand generation
Uncertainty H
Time
18
Commitments
Time
Talent
Energy
$
strategy
Clarity L
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