feb ‘19 - happen · feb ‘19 innovation in action: the insider’s guide to the insights and...
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www.happen.com
Feb ‘19
Innovation in action: the insider’s guide
to the insights and ideas impacting your
world. Spotted by the people who make
Happen, happen.
Source
Coca-Cola
Non-alcoholic fizz gets a refresh
The world’s largest beverage company
is accessing health-conscious trends
with the launch of Bar Nøne, a range of
alcohol-free sparkling drinks. Coca-Cola
brought the new range to market in just
ten months, claiming it’s targeting a
“mindset” not a demographic.
Sweetened with juice and cane sugar,
the low-calorie brand is aiming for a
wide appeal with four flavours.
https://www.thedrinksbusiness.com/2019/01/coca-cola-launches-
line-of-alcohol-free-sparkling-drinks/
Image: Coca-Cola
Source
drink420
All the chill, none of the high
A London drinks startup is taking
cannabis mainstream - at least, the legal
part. Launched by Simplee Aloe
cofounder Alex Lai, the cans pack a
15mg-sized cannabidiol (CBD) punch.
CBD lacks the psychoactive properties
of marijuana but could help reduce
anxiety and insomnia. Drinks 420 makes
no medical claims, instead focussing on
its all-natural, low sugar content and the
tagline ‘time to unwind’.
https://drink420.co.uk/
Image: drink420
Source
Kopparberg
Refreshing water with an alcoholic
twist
Balans has launched its alcohol-infused
flavoured sparkling water in the UK. The
Swedish cider-maker’s brand targets the
booming ‘healthy alcohol’ market, with
4% ABV and less than 60 calories.
Balans follows in the footsteps of brands
that have seen success with alcoholic
seltzers in the US, including Diageo’s
Smirnoff Spiked Sparkling Seltzer.
https://www.foodbev.com/news/balans-aqua-spritz-kopparberg-
releases-alcoholic-sparkling-water/
Image: Kopparberg
Source
Noveltea
Oolong Tea + Scotch Whisky
Having already had success with their
gin and rum-based teas, Noveltea is
moving into whisky. Each product
combines cold brewed tea with alcohol
and complementary botanicals. The Tale
of Oolong is an infusion of whisky with
jasmine flowers, red rose petals, papaya
and mango flakes, and will be stocked at
luxury stores including Fenwicks,
Harrods and John Lewis.
https://www.noveltea-drinks.com/product/the-tale-of-oolong-
oolong-tea-with-whisky-70cl/
Image: Noveltea
Source
Koko
Super-charged, vitamin-rich
coconut drink
Dairy-free brand Koko has launched a
fortified coconut drink aimed at all ages,
from toddlers up. Enriched with folic
acid, iodine, calcium, and vitamins A,
B12 and E, Koko claims it has more
nutrients than any other “non-specialist
plant or dairy milk”. The drink is also a
dairy-free alternative to so-called
‘growing-up’ milks, marketed at parents
of young children.
https://www.thegrocer.co.uk/buying-and-supplying/new-product-
development/koko-rolls-out-super-fortified-milk-
alternative/575853.articleImage: Koko
Source
ProperCorn
Palm-oil free, healthier microwave
popcorn
The UK startup claims its new
microwave popcorn range is the first
palm oil-free product of its kind, using
shea butter, rapeseed oil and natural
seasonings instead. It took just one year
to develop the three flavours - sweet,
salted and cinnamon - which
ProperCorn says contain up to 26% less
saturated fat than other brands.
https://www.thegrocer.co.uk/buying-and-supplying/new-product-
development/propercorn-unveils-palm-oil-free-microwaveable-
popcorn/572777.article?rtnurl=https://www.google.com/#Image: Propercorn
Source
Waitrose
Waitrose launches vegan ‘fish’
fingers
Waitrose joined the Veganuary rush with
an expansion of its own-label range. A
twist on the classic, the fish ‘less’ fingers
are made from seaweed and tofu and
can be accompanied by a silken tofu
tartar-style sauce. Waitrose added more
than 80 new own-label vegan and
vegetarian products in 2018
https://www.thegrocer.co.uk/buying-and-supplying/new-product-
development/waitrose-launches-fishless-fingers-in-uk-
supermarket-first/575063.articleImage: Waitrose
Source
Bol Foods
Premium vegan ready meals opt
for bio-plastic packaging
Bol Foods has launched four new meals
packed in 100% recyclable boxes. The
packaging is made from 95% sugar
cane offcuts and 5% plastic. Bol has
undergone huge changes in the past two
years - first going vegetarian, then
vegan, and now moving towards a fully
sustainable approach. Its salads, soups
and veg pots still come in plastic.
https://www.thegrocer.co.uk/buying-and-supplying/new-product-
development/bol-launches-vegan-dinner-range-in-bio-plastic-
box/575204.article?rtnurl=https://www.google.com/#Image: Bol Foods
Source
Ossa Organic
Whole Foods Market opens its
first bone broth bar
Ossa Organic will serve beef, chicken
and vegan broths at the pop-up located
in Whole Foods’ High Street Kensington
store. Tapping into the booming
wellness trend, the collaboration aims to
market bone broth as “the new coffee”, a
healthier way to kickstart your day and
digestive health.
https://www.thegrocer.co.uk/buying-and-
supplying/marketing/whole-foods-market-opens-bone-broth-bar-
with-ossa-organic/575958.articleImage: Ossa
Source
Wensleydale
Gin-infused Wensleydale cheese
The award-winning Wensleydale
Creamery has joined with Masons
Yorkshire Gin to launch a caramelised
orange and gin variation of the classic
Yorkshire cheese. Historically, the
crumbly cheese is paired with mulled
wine and cranberries over the Christmas
season. But the two Yorkshire producers
are hopping aboard the gin wave to
target a younger market.
https://www.wensleydale.co.uk/blog/love-cheese-love-gin-the-
perfect-yorkshire-blend-is-here/
Image: Wensleydale Creamery
Source
Camelicious
Camel milk ice cream launches in
the UK
Camelicious is launching its camel’s milk
ice cream in the UK, after the success of
its UHT drink sold in Asda. Camel milk -
the unexpected cow’s milk alternative of
the moment - is higher in unsaturated
fats and is easier to digest for those with
a dairy intolerance. It’s also higher in a
number of vitamins and minerals, and is
considered a more sustainable
alternative to cow’s milk, due to camels
producing far less methane.
https://www.huffingtonpost.co.uk/2015/10/28/moschino-fresh-couture-
perfume_n_8406220.html?guccounter=1&guce_referrer_us=aHR0cHM6Ly93d
3cuZ29vZ2xlLmNvbS8&guce_referrer_cs=WkowqyLMr3eqs9tl5ZVR7AImage: Camelicious
Source
Nestlé
Fully plastic-free packaging for
Smarties
Smarties packaging is going fully plastic-
free this year, in Nestlé’s latest move
towards sustainable alternatives. The
Swiss food and drinks giant is also
starting to swap all its plastic straws for
paper ones this quarter, and introducing
paper packaging for Nesquik and the
Yes! snack bar.
https://www.theguardian.com/business/2019/jan/15/nestle-
targets-plastic-smarties-caps-reduction-recycle
Image: Nestlé
Source
Scrumbles
Gut-friendly pet food
Healthy-eating is no longer just for
humans - pet-owners want their entire
family to eat well. South-London startup
Scrumbles sells ‘gut friendly’,
hypoallergenic, all-natural meals for your
furry friends and has just become a
registered B Corporation, part of a group
of 2,700 companies that adhere to high
social and environmental standards.
https://www.trendhunter.com/trends/pet-digestive-system
Image: Scrumbles
Source
Volkswagen
Charge while you shop at Tesco
Tesco is launching free charge points for
electric vehicles in partnership with
Volkswagen. The supermarket chain is
promising to install close to 2,500
charging stations at 600 outlets by 2020.
A large enough charging network has
remained an obstacle to faster adoption
of electric vehicles, but brands are
increasingly stepping up to help ahead
of the EU’s 2021 emission targets.
https://www.bbc.co.uk/news/business-46386858
Image: Volkswagen
Source
Playsight
SmartTracker: AI tech for sports
Playsight’s video analytics software
makes live streaming sports games
easy. The machine learning tool
automatically switches camera
according to the best view, and adapts
and improves with each game. Every
second is captured and analysed so the
system can be used to help teams
improve their form, and venues can
setup a subscription to the service.
https://playsight.com/
Image: Playsight
Source
Fresh
Black Tea Kombucha face care
You know a food trend has reached its
peak when people start applying it to
their faces. Kombucha is a fermented
tea thought to be high in antioxidants
and good for general gut health. Fresh
skincare has concentrated the formula
into a face mask that promises softer,
more supple skin - for £77 per 100ml.
http://www.fresh.com/UK/collection/black-tea-age-delay-
skincare/#?prevPage=menu
Image: Fresh
Source
Avon
Avon launches 2-hour delivery
The classic beauty brand is responding
to an ever-impatient consumerbase with
the launch of a two-hour delivery
service. Rappi will take over deliveries of
more than 100 products in São Paulo in
Brazil (Avon’s largest market), and
Bogotá and Medellin in Colombia. The
service is set to expand across South
and Central America. It’s part of an
ongoing campaign to ‘Open Up Avon’
and make it digital-first.
https://www.avonworldwide.com/news/two-hour-delivery-service-
brazil#Beauty
Image: Avon
Source
Amazon
The online giant expands its
health and beauty market
Amazon is expanding its own-label
beauty and vitamin ranges, promising
high-quality, affordable items.
Competition in the beauty market is
enormous, but Amazon is selling the
Find products in bundles and will target
Prime customers, who are more likely to
make free one-day purchases to trial the
range. Its Solimo brand has also
expanded to 36 vitamin products.
https://www.thegrocer.co.uk/channels/online/amazon-expands-
health-and-beauty-presence-with-own-label-make-up-and-
vitamins/575955.articleImage: Unsplash
Source
Unilever
Refillable, reusable packaging
Unilever is joining waste-free shopping
system, Loop. The platform allows
consumers to buy products in reusable
containers. These are picked up from
households once finished, then refilled.
REN Clean Skincare, Hellman’s and
others will use the new aluminium and
glass containers, while Dove, Sure and
Lynx are trialling refillable stainless steel
deodorant sticks.
https://www.unilever.com/news/news-and-features/Feature-
article/2019/we-are-introducing-reusable-refillable-packaging-to-
help-cut-waste.htmlImage: Unilever
See you next month!
www.happen.com
Image © Team Lab Planets
Contact: London@happen.com
New business: EllenT@Happen.com
Media & PR: ElizabethN@Happen.com
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