feed denver: harvesting urban entrepreneurship

Urban Farms & MarketsFeed Denver

Urban Farms & MarketsFeed Denver

Alexander | Anderson | borowski | Calkin | Danielson | Vinson

Urban Farms & MarketsFeed Denver

What is Feed Denver?

Urban Farms & MarketsFeed Denver

Feed Denver: Urban Farms & Markets

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Urban Farms & MarketsFeed Denver

 “It’s really a small business class,

combining farming techniques with small business practices”

“This is an

entrepreneurial endeavor and that the future farmers of America are going to be small farmers around cities.”

Insights

Feed Denver: Urban Farms & Markets

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Urban Farms & MarketsFeed Denver

Many don’t know exists

They don’t understand

Or know how it affects them

Feed Denver is fighting a problem that:

Feed Denver: Urban Farms & Markets

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Urban Farms & MarketsFeed Denver

We produce only .2% of what we eat in COMore and more dependent on foreign and processed foods.

Deteriorating health of the state and nation.

Huge unemployment rates.Loss of food security.

What’s the problem?

Feed Denver: Urban Farms & Markets

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Urban Farms & MarketsFeed Denver

Start more farms!

Lisa’s Vision

Feed Denver: Urban Farms & Markets

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If we created 10% of our food locally, we would grow our locally

sourced food market from $4.3 million to $570 million.

Empower people through entrepreneurship.

Urban Farms & MarketsFeed Denver

Sunnyside Farm

Classes Innovation and Projects

What’s really happening

Feed Denver: Urban Farms & Markets

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Urban Farms & MarketsFeed Denver

Identity crisis.

No market = no marketing

Don’t understand how to effectively realize their vision

Problem

Feed Denver: Urban Farms & Markets

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Urban Farms & MarketsFeed Denver

-Poor website

-No social media

-No PR

-No online presence

-Unclear targeting

Feed Denver: Urban Farms & Markets

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Urban Farms & MarketsFeed Denver

Farming is a vehicle to:

EmpowermentProfitEconomyHealth

Feed Denver: Urban Farms & Markets

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Urban Farms & MarketsFeed Denver

Feed Denver’s focus is on Urban Farming as a means to create a business, not just a sustainable hobby.

And it is, but when you get down to it Urban Farming is really an untapped

business opportunity.

Feed Denver: Urban Farms & Markets

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Urban Farms & MarketsFeed Denver

“Harvesting Urban Entrepreneurship”

Feed Denver: Urban Farms & Markets

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Urban Farms & MarketsFeed Denver

Change impression of Feed Denver as just an urban gardening initiative

Repositioning the Image

And into the identity of an attainable business opportunity.

Big Idea

Feed Denver: Urban Farms & Markets

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Urban Farms & MarketsFeed Denver

The Application of Urban Farming

Positioning Map

Sprouts Farmers Market

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Health Conscious

Low Health Conscious

Low Cost High Cost

Sprouts

Farmers’ Markets

Kroger Co.

Safeway

Trader Joe’sKS Fresh Fare

Whole FoodsNatural Grocers

Urban Farms & MarketsFeed Denver

Feed Denver: Urban Farms & Markets

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Urban Farms & MarketsFeed Denver

Feed Denver: Urban Farms & Markets

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