festive activation - holi

6th March 2012

Collaterals (Slide 5 –Slide 8) Activity – 06th March, 2012 (Slide 9 – 260) Activity – 07th March, 2012 (Slide 261 – 323) Schedule (Slide 324) Key Points (Slide 325 & Slide 326) Engagement (Slide 327 & 328)

Activation – Delhi Activation – Lucknow Activation – Jaipur Activation – Mumbai Activation – Nagpur Activation – Ahmadabad Activation – Indore

Activity – Delhi Activity – Chandigarh Activity – Mumbai Activity – Pune

Bags Danglers Pichkaris

Posters CDs

Eco friendly Gulal & Tissue Paper Box

Festoons

Placard

Delhi

13. Gaurav Computers

Lucknow

Jaipur

Mumbai

Nagpur

Ahmadabad

Indore

7th March 2012

Delhi

Chandigarh

Mumbai

Pune

Region Target Outlets

(Approx)

Teams Outlet / Team

Days

Date of Activation

Mumbai 350 6 25 2 06/03 & 07/03

Pune 100 5 20 1 07/03

Nagpur 75 4 25 2 06/03 & 07/03

Ahmedabad 75 3 25 1 06/03

Delhi 300 6 25 2 06/03 & 07/03

Chandigarh 100 5 20 1 06/03

Jaipur 50 2 25 1 06/03

Lucknow 50 2 25 1 06/03

Indore 75 3 25 1 06/03

Representatives employed with fair understanding of marketing, good

comprehension and presentable appearance to engage resellers.

Representatives employed with fair understanding of marketing, good

comprehension and presentable appearance to engage resellers.

The essence of the activity was to establish a brand loyalty, that could have been only achieved through a fair engagement with the resellers and build a rapport with them to enjoy the festivity.

The essence of the activity was to establish a brand loyalty, that could have been only achieved through a fair engagement with the resellers and build a rapport with them to enjoy the festivity.

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