field experiment sarah stephenson, drew murray, danielle perri, meche rico
Post on 19-Jan-2016
220 Views
Preview:
TRANSCRIPT
Field Experiment
Sarah Stephenson, Drew Murray, Danielle Perri, Meche Rico
Introduction
Examining the effects of dress, conservative versus sexy, on customer service
IV: conservative dress vs. sexy dress DV: customer service Conservative Dress: wearing modest clothing
that disguises one’s body Sexy Dress: wearing revealing and provocative
clothing Does the way a person dresses affect how the
employee perceives the customer?
Literature Review
“Sexy has become defined by our culture as objectification, which means girls in particular are turned into objects.” (Levin, D.E., & Kilbourne, J., 2009)
Women’s clothing trends have demonstrated a “widespread acceptance” of conservative dress” (Harp, S. S. et al, 1990)
Employee’s perception of the customer affects the level of service provided (Kim, M., & Lennon, S. J., 2005)
Research Method
Conservative Dress VS Makeup Hair Jewelry Clothes Shoes Accessories
Sexy Dress Makeup Hair Jewelry Clothes Shoes Accessories
Results
GreetedNot greetedGreetedNot greeted
Asked
Not asked
Asked
Not asked
SmiledDid not smileSmiledDirty Look
Results Con’t
Showed an item
Not show an item
Showed and item
Not shown an item
Said goodbye
Did not
Said goodbye
Did not
Conclusion
Conservative dress received the best customer service
top related