fiery freeform variable data printing solution for production fiery color servers variable data...
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Fiery FreeFormFiery FreeForm
Variable Data Printing Solution
For Production Fiery Color Servers
Variable Data Printing Solution
For Production Fiery Color Servers
Jane Smith, We’ve got what you want!
Variable Data PrintingVariable Data Printing
Background
Variable Data Defined
Applications for Fiery FreeForm
FreeForm Workflow
Background
Variable Data Defined
Applications for Fiery FreeForm
FreeForm Workflow
Variable Data PrintingVariable Data Printing
Variable Data, or Variable Data Printing, refers to the ability to alter the content of a document within a print run to effectively create unique instances of that document.
Variable Data, or Variable Data Printing, refers to the ability to alter the content of a document within a print run to effectively create unique instances of that document.
The evolution of Color VDPThe evolution of Color VDP
Printing
Very high quality
High volume for cost efficiency
Pennies per page
High set-up costs
Printing
Very high quality
High volume for cost efficiency
Pennies per page
High set-up costs
Digital Printing
Near offset quality
Ideal for short runs
Apprx. $.60 per page
Very low set up costs
FLEXIBILITY
Digital Printing
Near offset quality
Ideal for short runs
Apprx. $.60 per page
Very low set up costs
FLEXIBILITY
BackgroundBackground Variable Data Today
Statements (gas/phone/credit card)
Charity mailers - “Dear Mr. First Lastname”
Mailing labels
Forms printing
Black & white
Limited personalization
No images
Variable Data Today
Statements (gas/phone/credit card)
Charity mailers - “Dear Mr. First Lastname”
Mailing labels
Forms printing
Black & white
Limited personalization
No images
Source: CAP Ventures 1998
Why Variable Data Printing?Why Variable Data Printing?
Results from VDP in black and white
Response rate increased 36%
Average orders increased 24%
Repeat orders / Retention increased 47%
Response time improved 34%
Overall revenue/Profit increased 31%
Results from VDP in black and white
Response rate increased 36%
Average orders increased 24%
Repeat orders / Retention increased 47%
Response time improved 34%
Overall revenue/Profit increased 31%
Why Print Variable Data in Color?Why Print Variable Data in Color?
Greater impact
- increases recognition rates 80%
Better communication
- speeds learning and recall 55% - 78%
More persuasive
- improves understanding 73%
Gets action
- invoices in color paid up to 30% faster
Greater impact
- increases recognition rates 80%
Better communication
- speeds learning and recall 55% - 78%
More persuasive
- improves understanding 73%
Gets action
- invoices in color paid up to 30% faster
Historical Challenges of Color VDPHistorical Challenges of Color VDP
Heavy processing requirements
- Need powerful processor and document control
Design restrictions
- Many solutions limit designers by application, platform or variable information placement
Inefficient workflow
- Available solutions don’t take advantage of the power of the color server
- Creates heavy network traffic
Heavy processing requirements
- Need powerful processor and document control
Design restrictions
- Many solutions limit designers by application, platform or variable information placement
Inefficient workflow
- Available solutions don’t take advantage of the power of the color server
- Creates heavy network traffic
Fiery Freeform StrengthsFiery Freeform Strengths
Fiery FreeForm™
Master page - common elements
Variable data - unique elements
Print from any application
Unlimited platforms
Unlimited elements
Driver-based client, server-based processing
Fiery FreeForm™
Master page - common elements
Variable data - unique elements
Print from any application
Unlimited platforms
Unlimited elements
Driver-based client, server-based processing
Applications for Fiery FreeFormApplications for Fiery FreeForm
Marketing materials
Push vs. Pull Models
Financial Services
Corporate Standards
PowerPoint Productivity
Marketing materials
Push vs. Pull Models
Financial Services
Corporate Standards
PowerPoint Productivity
Basic Requirements for FreeFormBasic Requirements for FreeForm
Application to create Master Data
QuarkXPress, PageMaker, Microsoft Word, Claris
Application to create Variable Data
FileMaker Pro, Microsoft Access, Dbase, Excel, Word
Fiery with FreeForm
Application to create Master Data
QuarkXPress, PageMaker, Microsoft Word, Claris
Application to create Variable Data
FileMaker Pro, Microsoft Access, Dbase, Excel, Word
Fiery with FreeForm
Where do I StartWhere do I Start
Creating Master Documents
Where is design done within the company?
Use any application for Master Data creation!
- Quark
- PageMaker
- Word
- Claris
- Excel
Creating Master Documents
Where is design done within the company?
Use any application for Master Data creation!
- Quark
- PageMaker
- Word
- Claris
- Excel
Basic ApplicationsBasic Applications
Spreadsheet Applications
Microsoft Excel
MS Word Tables
Desktop SolutionsDesktop Solutions
FileMaker Pro
Microsoft Access
DBase
FoxPro
PrintShop Mail
High-End DatabasesHigh-End Databases
Relational Databases
Oracle
Sybase
Informix
Proprietary DBs
Where Do I Start? Where Do I Start?
Variable Information - what format is your data in?
Have you chosen a database? Do you have a database expert in-house?
Variable Information - what format is your data in?
Have you chosen a database? Do you have a database expert in-house?
Fiery FreeForm WorkflowFiery FreeForm Workflow
Fiery FreeForm™
Create Master from any application
- QuarkXPress
- PageMaker
- Illustrator
- Photoshop
- PowerPoint
Fiery FreeForm™
Create Master from any application
- QuarkXPress
- PageMaker
- Illustrator
- Photoshop
- PowerPoint
Fiery FreeForm WorkflowFiery FreeForm Workflow
Create Variable from any application
Database
MS Word
QuarkXPress
PageMaker
PowerPoint
Create Variable from any application
Database
MS Word
QuarkXPress
PageMaker
PowerPoint
Technology StrengthsTechnology Strengths
Fast and efficient
Only RIPS master data once
Prints at rated speed of the copier
Flexible
Print from any application and platform
Supports Designers’ creativity
No limits on number of variable elements
Rotate and layer variable elements
Design in any application
Fast and efficient
Only RIPS master data once
Prints at rated speed of the copier
Flexible
Print from any application and platform
Supports Designers’ creativity
No limits on number of variable elements
Rotate and layer variable elements
Design in any application
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